GETWAB

02 / Market Size

How large is the NAICS 312120 federal market?

Net obligations$3.48M
Contract actions93
Vendors5
Federal customers2
Contracting offices4
Average action$37.4K
Largest action$226.8K
Data coverageFY 2020–FY 2026

03 / Spending Trend

NAICS 312120 contract spending by fiscal year

Annual obligations, activity, and participation across the same FY 2020–FY 2026 profile window.

Latest closed fiscal year$31.1K
FY 2026
Fiscal yearObligationsActionsVendorsCustomersChange
FY 2020$580.7K2141—
FY 2021$670.8K2231+15.5%
FY 2022$920.9K2342+37.3%
FY 2023$695.2K921−24.5%
FY 2024$287.0K1221−58.7%
FY 2025$291.3K511+1.5%
FY 2026$31.1K111−89.3%

04 / Top Federal Customers

Which federal agencies buy most in this industry?

Ranked by net obligations during FY 2020–FY 2026.

Federal customerCodeObligationsActionsVendorsMarket share
DEPT OF THE NAVY1700$3.41M90498.2%
STATE, DEPARTMENT OF1900$63.8K311.8%

05 / Contracting Offices

Which contracting offices buy in NAICS 312120?

Ranked by net obligations during FY 2020–FY 2026.

OfficeCodeAgencyObligationsActionsVendorsMarket share
NAVSUP FLT LOG CTR NORFOLKN00189DEPT OF THE NAVY$3.41M90498.2%
U.S. EMBASSY TOKYO19JA80STATE, DEPARTMENT OF$31.1K110.9%
U.S. EMBASSY ACCRA19GH10STATE, DEPARTMENT OF$21.6K110.6%
AMERICAN CONSULATE HO CHI MINH19VM70STATE, DEPARTMENT OF$11.1K110.3%

06 / Top Vendors

Which contractors lead the NAICS 312120 market?

VendorObligationsActionsCustomersMarket shareLatest activity
CARISAM-SAMUEL MEISEL (FL), INC.$2.54M40173.1%May 22, 2025
ANHEUSER-BUSCH, LLC$508.0K29114.6%Aug 6, 2024
COORS BREWING COMPANY$346.9K20110.0%Feb 24, 2022
MISCELLANEOUS FOREIGN AWARDEES$63.8K311.8%Apr 3, 2026
COCA-COLA REFRESHMENTS USA, INC.$15.4K110.4%Jul 16, 2020

07 / Product and Service Mix

What products and services are purchased under NAICS 312120?

PSCDescriptionObligationsActionsVendorsShare
8965BEVERAGES, ALCOHOLIC$2.98M80485.6%
8925SUGAR, CONFECTIONERY, AND NUTS$483.6K12213.9%
8960BEVERAGES, NONALCOHOLIC$15.4K110.4%

08 / Buying Pattern

How does the government buy in NAICS 312120?

Other / unknown39.8%37 actions
Not competed31.2%29 actions
Competed under SAP16.1%15 actions
Not available for competition12.9%12 actions
Other than small business share100.0%$3.48M
Common action typeObligationsActions
PURCHASE ORDER$3.48M93

09 / Recent Contract Awards

What was awarded most recently in NAICS 312120?

Award / PIIDVendorSigned dateObligationPSCAgency / office
19JA8026P0806MISCELLANEOUS FOREIGN AWARDEESApr 3, 2026$31.1K8965STATE, DEPARTMENT OFU.S. EMBASSY TOKYO

10 / Market Interpretation

How should contractors evaluate this market?

01

Start with the spending direction

Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.

02

Follow the actual buyers

Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.

03

Measure accessible demand

Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $3.48M market as addressable.