01 / NAICS Market Profile
NAICS 515120 Television Broadcasting Federal Contracts
North American Industry Classification System code 515120
Federal contract activity classified under Television Broadcasting across FY 2020–FY 2026. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 515120 federal market?
03 / Spending Trend
NAICS 515120 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2020–FY 2026 profile window.
Latest closed fiscal year$2.85M
FY 2026| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2020 | $18.98M | 902 | 88 | 24 | — |
| FY 2021 | $21.03M | 851 | 85 | 21 | +10.8% |
| FY 2022 | $23.29M | 467 | 87 | 20 | +10.8% |
| FY 2023 | $14.79M | 146 | 48 | 16 | −36.5% |
| FY 2024 | $13.06M | 87 | 33 | 16 | −11.7% |
| FY 2025 | $17.63M | 35 | 13 | 9 | +35.0% |
| FY 2026 | $2.85M | 17 | 10 | 6 | −83.8% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2020–FY 2026.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| DEFENSE MEDIA ACTIVITY (DMA) | 97F1 | $63.20M | 59 | 4 | 56.6% |
| UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | 9568 | $29.47M | 1,921 | 50 | 26.4% |
| CENTERS FOR DISEASE CONTROL AND PREVENTION | 7523 | $6.75M | 8 | 1 | 6.1% |
| HOUSING AND URBAN DEVELOPMENT, DEPARTMENT OF | 8600 | $2.83M | 10 | 2 | 2.5% |
| STATE, DEPARTMENT OF | 1900 | $2.39M | 62 | 12 | 2.1% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $2.34M | 78 | 19 | 2.1% |
| DEPT OF THE ARMY | 2100 | $1.98M | 47 | 14 | 1.8% |
| NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION | 1330 | $474.5K | 10 | 2 | 0.4% |
| DEPT OF THE AIR FORCE | 5700 | $429.0K | 29 | 6 | 0.4% |
| DEPT OF THE NAVY | 1700 | $417.3K | 25 | 8 | 0.4% |
05 / Contracting Offices
Which contracting offices buy in NAICS 515120?
Ranked by net obligations during FY 2020–FY 2026.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| HQ DEFENSE MEDIA ACTIVITY | HQ0516 | DEFENSE MEDIA ACTIVITY (DMA) | $63.20M | 59 | 4 | 56.6% |
| OFFICE OF CONTRACTS | 951700 | UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | $25.97M | 1,776 | 48 | 23.3% |
| CDC OFFICE OF ACQUISITION SERVICES | 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $6.75M | 8 | 1 | 6.1% |
| TSI EURASIA REGIONAL OFC-PRAGUE | 95T813 | UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | $2.99M | 118 | 3 | 2.7% |
| CPO : PHILADELPHIA OPERATIONS BRANC | 866143 | HOUSING AND URBAN DEVELOPMENT, DEPARTMENT OF | $2.83M | 10 | 2 | 2.5% |
| AMERICAN EMBASSY BAGHDAD | 191Z10 | STATE, DEPARTMENT OF | $1.59M | 4 | 1 | 1.4% |
| 241-NETWORK CONTRACT OFFICE 01 (36C241) | 36C241 | VETERANS AFFAIRS, DEPARTMENT OF | $1.24M | 22 | 4 | 1.1% |
| W6QM MICC-FT BENNING | W911SF | DEPT OF THE ARMY | $759.0K | 4 | 1 | 0.7% |
| W7M2 USPFO ACTIVITY FL ARNG | W911YN | DEPT OF THE ARMY | $463.5K | 9 | 2 | 0.4% |
| TSI EAST/SOUTH ASIA REG OF-BANGKOK | 95T807 | UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | $357.6K | 13 | 1 | 0.3% |
06 / Top Vendors
Which contractors lead the NAICS 515120 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| TAFT BROADCASTING COMPANY, LLC | $31.47M | 24 | 1 | 28.2% | Jun 30, 2026 |
| VERIZON DIGITAL MEDIA SERVICES INC. | $31.20M | 25 | 1 | 28.0% | Dec 10, 2025 |
| MISCELLANEOUS FOREIGN AWARDEES | $18.62M | 1,758 | 3 | 16.7% | Feb 19, 2026 |
| HA DESIGN GROUP, L.L.C. | $7.30M | 65 | 1 | 6.5% | Sep 30, 2024 |
| CHICKASAW MANAGEMENT SERVICES, LLC | $6.75M | 8 | 1 | 6.1% | Jun 9, 2026 |
| KIZANO CORP. | $2.83M | 7 | 1 | 2.5% | May 21, 2024 |
| GULF DTH FZ LLC | $1.59M | 4 | 1 | 1.4% | Jan 3, 2023 |
| 24I MEDIA USA LLC | $1.22M | 7 | 1 | 1.1% | Jan 29, 2024 |
| KREATIVE MARKETING STRATEGIES, INC. | $759.0K | 4 | 1 | 0.7% | May 26, 2022 |
| MAKE FRESH PRODUCTIONS INC | $700.0K | 7 | 1 | 0.6% | Nov 30, 2022 |
07 / Product and Service Mix
What products and services are purchased under NAICS 515120?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 7030 | INFORMATION TECHNOLOGY SOFTWARE | $31.20M | 25 | 1 | 28.0% |
| T009 | PHOTO/MAP/PRINT/PUBLICATION- AERIAL PHOTOGRAPHIC | $27.42M | 21 | 2 | 24.6% |
| D309 | IT AND TELECOM- INFORMATION AND DATA BROADCASTING OR DATA DISTRIBUTION | $13.42M | 114 | 19 | 12.0% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $10.23M | 1,693 | 31 | 9.2% |
| R426 | SUPPORT- PROFESSIONAL: COMMUNICATIONS | $7.08M | 37 | 9 | 6.3% |
| D399 | IT AND TELECOM- OTHER IT AND TELECOMMUNICATIONS | $6.12M | 95 | 19 | 5.5% |
| T006 | PHOTO/MAP/PRINT/PUBLICATION- FILM/VIDEO TAPE PRODUCTION | $3.33M | 50 | 16 | 3.0% |
| DD01 | IT AND TELECOM - SERVICE DELIVERY SUPPORT SERVICES: ITSM, OPERATIONS CENTER, PROJECT/PM (LABOR) | $2.89M | 8 | 2 | 2.6% |
| R425 | SUPPORT- PROFESSIONAL: ENGINEERING/TECHNICAL | $2.47M | 13 | 2 | 2.2% |
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $1.32M | 34 | 11 | 1.2% |
08 / Buying Pattern
How does the government buy in NAICS 515120?
| Common action type | Obligations | Actions |
|---|---|---|
| BPA CALL | $7.41M | 1,643 |
| PURCHASE ORDER | $11.18M | 491 |
| DEFINITIVE CONTRACT | $85.35M | 293 |
| DELIVERY ORDER | $7.70M | 78 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 515120?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $111.64M market as addressable.