01 / NAICS Market Profile
NAICS 339930 Doll, Toy, And Game Manufacturing Federal Contracts
North American Industry Classification System code 339930
Federal contract activity classified under Doll, Toy, And Game Manufacturing across FY 2020–FY 2026. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 339930 federal market?
03 / Spending Trend
NAICS 339930 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2020–FY 2026 profile window.
Latest closed fiscal year$789.4K
FY 2026| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2020 | $3.19M | 72 | 18 | 10 | — |
| FY 2021 | $10.14M | 73 | 25 | 10 | +217.5% |
| FY 2022 | $7.42M | 42 | 24 | 10 | −26.8% |
| FY 2023 | $4.40M | 58 | 26 | 10 | −40.8% |
| FY 2024 | $9.29M | 45 | 25 | 8 | +111.3% |
| FY 2025 | $5.12M | 55 | 21 | 5 | −44.9% |
| FY 2026 | $789.4K | 26 | 12 | 5 | −84.6% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2020–FY 2026.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| DEPT OF THE ARMY | 2100 | $18.80M | 119 | 33 | 46.6% |
| DEPT OF THE AIR FORCE | 5700 | $12.22M | 58 | 18 | 30.3% |
| DEPT OF DEFENSE EDUCATION ACTIVITY (DODEA) | 97F2 | $4.43M | 62 | 5 | 11.0% |
| DEPT OF THE NAVY | 1700 | $3.99M | 47 | 10 | 9.9% |
| BUREAU OF INDIAN AFFAIRS | 1450 | $407.0K | 14 | 9 | 1.0% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $134.5K | 3 | 3 | 0.3% |
| BUREAU OF RECLAMATION | 1425 | $121.4K | 5 | 2 | 0.3% |
| NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | 8000 | $86.5K | 2 | 1 | 0.2% |
| STATE, DEPARTMENT OF | 1900 | $84.3K | 8 | 3 | 0.2% |
| INDIAN HEALTH SERVICE | 7527 | $35.2K | 3 | 1 | 0.1% |
05 / Contracting Offices
Which contracting offices buy in NAICS 339930?
Ranked by net obligations during FY 2020–FY 2026.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| FA3300 42 CONS CC | FA3300 | DEPT OF THE AIR FORCE | $11.53M | 40 | 7 | 28.6% |
| W6QM MICC-FT DRUM | W911S2 | DEPT OF THE ARMY | $6.96M | 60 | 15 | 17.3% |
| W6QM MICC-FT KNOX | W9124D | DEPT OF THE ARMY | $6.57M | 9 | 3 | 16.3% |
| DOD EDUCATION ACTIVITY | HE1254 | DEPT OF DEFENSE EDUCATION ACTIVITY (DODEA) | $4.43M | 62 | 5 | 11.0% |
| W072 ENDIST LOUISVILLE | W912QR | DEPT OF THE ARMY | $3.97M | 4 | 1 | 9.8% |
| COMMANDER | M00264 | DEPT OF THE NAVY | $3.54M | 4 | 2 | 8.8% |
| W6QK ACC-APG NATICK | W911QY | DEPT OF THE ARMY | $750.0K | 4 | 1 | 1.9% |
| INDIAN EDUCATION ACQUISITION OFFICE | 140A23 | BUREAU OF INDIAN AFFAIRS | $407.0K | 14 | 9 | 1.0% |
| FA8052 773 ESS | FA8052 | DEPT OF THE AIR FORCE | $227.3K | 2 | 1 | 0.6% |
| NAVSUP FLT LOG CTR PEARL HARBOR | N00604 | DEPT OF THE NAVY | $193.6K | 1 | 1 | 0.5% |
06 / Top Vendors
Which contractors lead the NAICS 339930 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| VEX ROBOTICS, INC. | $12.22M | 56 | 4 | 30.3% | May 28, 2026 |
| GLENDALE PARADE STORE, LLC | $5.82M | 7 | 2 | 14.4% | Sep 15, 2025 |
| PCS EDVENTURES!, INC. | $4.59M | 9 | 1 | 11.4% | Jun 30, 2026 |
| LAKESHORE LEARNING MATERIALS, LLC | $4.07M | 9 | 3 | 10.1% | Mar 20, 2025 |
| KAPLAN EARLY LEARNING COMPANY | $2.77M | 23 | 3 | 6.9% | Jul 9, 2026 |
| DAISY MANUFACTURING COMPANY | $1.76M | 2 | 1 | 4.4% | Feb 14, 2025 |
| ROBOLINK, INC. | $1.48M | 8 | 1 | 3.7% | Jun 17, 2026 |
| EFFECTIVE COMMUNICATION STRATEGIES LLC | $1.37M | 19 | 1 | 3.4% | Jun 23, 2026 |
| LIGHTHOUSE FOR THE BLIND, INCORPORATED, THE | $750.0K | 4 | 1 | 1.9% | Mar 24, 2021 |
| ESTES INDUSTRIES, LLC | $748.1K | 8 | 1 | 1.9% | Jun 29, 2026 |
07 / Product and Service Mix
What products and services are purchased under NAICS 339930?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 7820 | GAMES, TOYS, AND WHEELED GOODS | $15.31M | 151 | 40 | 37.9% |
| 6910 | TRAINING AIDS | $13.50M | 54 | 18 | 33.4% |
| 7110 | OFFICE FURNITURE | $4.15M | 5 | 2 | 10.3% |
| U008 | EDUCATION/TRAINING- TRAINING/CURRICULUM DEVELOPMENT | $2.51M | 16 | 3 | 6.2% |
| 7510 | OFFICE SUPPLIES | $1.49M | 84 | 8 | 3.7% |
| 8415 | CLOTHING, SPECIAL PURPOSE | $769.0K | 6 | 2 | 1.9% |
| 3590 | MISCELLANEOUS SERVICE AND TRADE EQUIPMENT | $739.1K | 7 | 1 | 1.8% |
| U009 | EDUCATION/TRAINING- GENERAL | $414.8K | 3 | 3 | 1.0% |
| 5340 | HARDWARE, COMMERCIAL | $325.0K | 2 | 1 | 0.8% |
| 7630 | NEWSPAPERS AND PERIODICALS | $227.3K | 2 | 1 | 0.6% |
08 / Buying Pattern
How does the government buy in NAICS 339930?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $18.74M | 158 |
| DELIVERY ORDER | $14.63M | 147 |
| BPA CALL | $4.47M | 60 |
| DEFINITIVE CONTRACT | $2.51M | 6 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 339930?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $40.35M market as addressable.