01 / NAICS Market Profile
NAICS 423910 Sporting And Recreational Goods And Supplies Merchant Wholesalers Federal Contracts
North American Industry Classification System code 423910
Federal contract activity classified under Sporting And Recreational Goods And Supplies Merchant Wholesalers across FY 2020–FY 2026. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 423910 federal market?
03 / Spending Trend
NAICS 423910 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2020–FY 2026 profile window.
Latest closed fiscal year$1.32M
FY 2026| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2020 | $3.12M | 214 | 84 | 22 | — |
| FY 2021 | $2.53M | 245 | 72 | 18 | −18.9% |
| FY 2022 | $2.32M | 136 | 64 | 19 | −8.5% |
| FY 2023 | $1.95M | 152 | 54 | 17 | −15.8% |
| FY 2024 | $3.49M | 219 | 49 | 15 | +78.7% |
| FY 2025 | $1.24M | 115 | 44 | 15 | −64.4% |
| FY 2026 | $1.32M | 54 | 40 | 15 | +6.2% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2020–FY 2026.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| U.S. CUSTOMS AND BORDER PROTECTION | 7014 | $3.15M | 58 | 18 | 19.8% |
| STATE, DEPARTMENT OF | 1900 | $2.33M | 71 | 31 | 14.6% |
| DEFENSE LOGISTICS AGENCY | 97AS | $2.21M | 128 | 17 | 13.9% |
| DEPT OF THE AIR FORCE | 5700 | $2.18M | 51 | 35 | 13.7% |
| FEDERAL BUREAU OF INVESTIGATION | 1549 | $1.13M | 24 | 6 | 7.1% |
| U.S. COAST GUARD | 7008 | $1.06M | 69 | 38 | 6.6% |
| U.S. MARSHALS SERVICE | 1544 | $449.2K | 35 | 14 | 2.8% |
| FEDERAL EMERGENCY MANAGEMENT AGENCY | 7022 | $436.1K | 8 | 5 | 2.7% |
| DRUG ENFORCEMENT ADMINISTRATION | 1524 | $425.9K | 63 | 22 | 2.7% |
| FEDERAL LAW ENFORCEMENT TRAINING CENTER | 7015 | $346.0K | 11 | 7 | 2.2% |
05 / Contracting Offices
Which contracting offices buy in NAICS 423910?
Ranked by net obligations during FY 2020–FY 2026.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| BORDER ENFORCEMENT CONTRACTING DIVISION | 70B03C | U.S. CUSTOMS AND BORDER PROTECTION | $3.09M | 39 | 16 | 19.4% |
| DLA TROOP SUPPORT | SPE8E5 | DEFENSE LOGISTICS AGENCY | $1.30M | 13 | 3 | 8.1% |
| DIVISION 1200 | 15F067 | FEDERAL BUREAU OF INVESTIGATION | $1.13M | 24 | 6 | 7.1% |
| ACQUISITIONS - RPSO FRANKFURT | 19GE50 | STATE, DEPARTMENT OF | $909.1K | 6 | 3 | 5.7% |
| DLA TROOP SUPPORT | SPE8E7 | DEFENSE LOGISTICS AGENCY | $511.1K | 21 | 9 | 3.2% |
| REGION 9: EMERGENCY PREPAREDNESS AN | 70FBR9 | FEDERAL EMERGENCY MANAGEMENT AGENCY | $418.9K | 5 | 3 | 2.6% |
| FA4911 378 ECONS | FA4911 | DEPT OF THE AIR FORCE | $416.3K | 1 | 1 | 2.6% |
| U.S. EMBASSY ABIDJAN | 191V10 | STATE, DEPARTMENT OF | $411.6K | 12 | 3 | 2.6% |
| HQ CONTRACT OPERATIONS (CG-912)(000 | 70Z023 | U.S. COAST GUARD | $316.5K | 5 | 4 | 2.0% |
| GSA/FAS SCIENTFC,TEMP SVCS,ADINT | 47QSWA | FEDERAL ACQUISITION SERVICE | $254.2K | 436 | 9 | 1.6% |
06 / Top Vendors
Which contractors lead the NAICS 423910 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| ATLANTIC DIVING SUPPLY, INC. | $2.03M | 98 | 6 | 12.7% | Aug 6, 2026 |
| PATTEN CO., INC. | $1.28M | 4 | 1 | 8.0% | Jan 17, 2025 |
| NEW BORDER TACTICAL, INC | $1.01M | 13 | 1 | 6.3% | May 14, 2025 |
| MISCELLANEOUS FOREIGN AWARDEES | $736.7K | 20 | 2 | 4.6% | Apr 28, 2025 |
| GLOBAL ASSET TECHNOLOGIES, LLC | $669.3K | 1 | 1 | 4.2% | May 12, 2022 |
| TARGET SHOP, LLC, THE | $618.5K | 14 | 2 | 3.9% | Sep 26, 2026 |
| RED ORANGE INTERNATIONAL L.L.C | $416.3K | 1 | 1 | 2.6% | Nov 10, 2022 |
| US21 INC | $388.5K | 3 | 1 | 2.4% | Jul 24, 2026 |
| ASSET GROUP, INC. | $371.5K | 2 | 1 | 2.3% | Aug 17, 2020 |
| SSK MILITARY INDUSTRIES, INC. | $282.3K | 3 | 2 | 1.8% | Sep 1, 2022 |
07 / Product and Service Mix
What products and services are purchased under NAICS 423910?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 7810 | ATHLETIC AND SPORTING EQUIPMENT | $2.48M | 84 | 51 | 15.5% |
| 7830 | RECREATIONAL AND GYMNASTIC EQUIPMENT | $2.40M | 397 | 56 | 15.0% |
| 4220 | MARINE LIFESAVING AND DIVING EQUIPMENT | $1.64M | 9 | 3 | 10.3% |
| 4240 | SAFETY AND RESCUE EQUIPMENT | $1.23M | 41 | 14 | 7.7% |
| 6910 | TRAINING AIDS | $940.3K | 13 | 5 | 5.9% |
| 8340 | TENTS AND TARPAULINS | $712.9K | 6 | 3 | 4.5% |
| 8465 | INDIVIDUAL EQUIPMENT | $634.6K | 183 | 15 | 4.0% |
| 6230 | ELECTRIC PORTABLE AND HAND LIGHTING EQUIPMENT | $511.1K | 19 | 8 | 3.2% |
| 1305 | AMMUNITION, THROUGH 30MM | $462.0K | 17 | 6 | 2.9% |
| 1940 | SMALL CRAFT | $324.5K | 8 | 6 | 2.0% |
08 / Buying Pattern
How does the government buy in NAICS 423910?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $12.73M | 949 |
| BPA CALL | $740.7K | 127 |
| DELIVERY ORDER | $763.5K | 39 |
| DEFINITIVE CONTRACT | $1.74M | 20 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 423910?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $15.97M market as addressable.