01 / NAICS Market Profile
NAICS 541820 Public Relations Agencies Federal Contracts
North American Industry Classification System code 541820
Federal contract activity classified under Public Relations Agencies across FY 2020–FY 2026. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541820 federal market?
03 / Spending Trend
NAICS 541820 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2020–FY 2026 profile window.
Latest closed fiscal year$244.99M
FY 2026| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2020 | $199.35M | 996 | 135 | 79 | — |
| FY 2021 | $132.96M | 657 | 126 | 67 | −33.3% |
| FY 2022 | $90.42M | 611 | 122 | 59 | −32.0% |
| FY 2023 | $87.54M | 447 | 115 | 63 | −3.2% |
| FY 2024 | $148.33M | 495 | 113 | 67 | +69.4% |
| FY 2025 | $140.02M | 441 | 97 | 55 | −5.6% |
| FY 2026 | $244.99M | 319 | 67 | 44 | +75.0% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2020–FY 2026.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| U.S. CUSTOMS AND BORDER PROTECTION | 7014 | $236.72M | 27 | 3 | 22.7% |
| NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | 8000 | $91.46M | 65 | 2 | 8.8% |
| CENTERS FOR DISEASE CONTROL AND PREVENTION | 7523 | $87.31M | 62 | 12 | 8.4% |
| OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | 1605 | $78.57M | 178 | 6 | 7.5% |
| NATIONAL INSTITUTES OF HEALTH | 7529 | $59.08M | 384 | 21 | 5.7% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $58.64M | 92 | 16 | 5.6% |
| DEPT OF THE NAVY | 1700 | $42.53M | 171 | 21 | 4.1% |
| ENERGY, DEPARTMENT OF | 8900 | $41.46M | 158 | 3 | 4.0% |
| DRUG ENFORCEMENT ADMINISTRATION | 1524 | $40.75M | 120 | 9 | 3.9% |
| DEFENSE HEALTH AGENCY (DHA) | 97DH | $35.84M | 27 | 4 | 3.4% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541820?
Ranked by net obligations during FY 2020–FY 2026.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| MISSION SUPPORT CONTRACTING DIVISION | 70B06C | U.S. CUSTOMS AND BORDER PROTECTION | $236.72M | 26 | 3 | 22.7% |
| NASA KENNEDY SPACE CENTER | 80KSC0 | NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | $91.21M | 61 | 1 | 8.7% |
| CDC OFFICE OF ACQUISITION SERVICES | 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $87.31M | 62 | 12 | 8.4% |
| HEADQUATERS | 15DDHQ | DRUG ENFORCEMENT ADMINISTRATION | $40.66M | 115 | 8 | 3.9% |
| GOLDEN FIELD OFFICE | 892434 | ENERGY, DEPARTMENT OF | $38.40M | 147 | 1 | 3.7% |
| DOL - CAS DIVISION 2 PROCUREMENT | 1605C2 | OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | $35.83M | 40 | 3 | 3.4% |
| DEFENSE HEALTH AGENCY | HT0011 | DEFENSE HEALTH AGENCY (DHA) | $34.22M | 18 | 2 | 3.3% |
| SAC FREDERICK (36C10X) | 36C10X | VETERANS AFFAIRS, DEPARTMENT OF | $30.81M | 15 | 3 | 3.0% |
| SSA OFC OF ACQUISITION GRANTS | 283213 | SOCIAL SECURITY ADMINISTRATION | $27.77M | 10 | 2 | 2.7% |
| NATIONAL INSTITUTES OF HEALTH OLAO | 75N980 | NATIONAL INSTITUTES OF HEALTH | $26.48M | 77 | 4 | 2.5% |
06 / Top Vendors
Which contractors lead the NAICS 541820 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| MARCOM GROUP, INC. | $231.93M | 45 | 8 | 22.2% | Sep 25, 2026 |
| PCI PRODUCTIONS LLC | $94.22M | 70 | 2 | 9.0% | Sep 23, 2026 |
| KETCHUM INC | $71.96M | 20 | 4 | 6.9% | Sep 29, 2026 |
| MCNEELY PIGOTT & FOX PUBLIC RELATIONS, LLC | $60.53M | 48 | 2 | 5.8% | Aug 11, 2026 |
| RACK-WILDNER & REESE, INC. | $46.93M | 185 | 4 | 4.5% | Sep 18, 2026 |
| A. BRIGHT IDEA, LLC | $41.13M | 126 | 5 | 3.9% | Sep 14, 2026 |
| PALLADIAN PARTNERS, INC. | $38.58M | 198 | 5 | 3.7% | Aug 20, 2026 |
| CROSBY MARKETING COMMUNICATIONS INC. | $36.25M | 38 | 7 | 3.5% | Apr 13, 2026 |
| HAGER SHARP, INC. | $35.83M | 128 | 7 | 3.4% | Jun 18, 2026 |
| CREATIVE MARKETING RESOURCES, INC. | $34.55M | 54 | 6 | 3.3% | May 8, 2026 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541820?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $430.98M | 304 | 35 | 41.3% |
| R708 | SUPPORT- MANAGEMENT: PUBLIC RELATIONS | $246.72M | 1,098 | 127 | 23.6% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $94.13M | 514 | 57 | 9.0% |
| R426 | SUPPORT- PROFESSIONAL: COMMUNICATIONS | $78.45M | 272 | 41 | 7.5% |
| R408 | SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT | $52.10M | 129 | 24 | 5.0% |
| R497 | SUPPORT- PROFESSIONAL: PERSONAL SERVICES CONTRACTS | $46.10M | 24 | 1 | 4.4% |
| R699 | SUPPORT- ADMINISTRATIVE: OTHER | $38.64M | 193 | 18 | 3.7% |
| R799 | SUPPORT- MANAGEMENT: OTHER | $11.04M | 28 | 11 | 1.1% |
| B599 | SPECIAL STUDIES/ANALYSIS- OTHER | $8.43M | 145 | 2 | 0.8% |
| D318 | IT AND TELECOM- INTEGRATED HARDWARE/SOFTWARE/SERVICES SOLUTIONS, PREDOMINANTLY SERVICES | $7.07M | 16 | 2 | 0.7% |
08 / Buying Pattern
How does the government buy in NAICS 541820?
| Common action type | Obligations | Actions |
|---|---|---|
| BPA CALL | $401.67M | 2,021 |
| DELIVERY ORDER | $456.41M | 1,074 |
| PURCHASE ORDER | $33.48M | 486 |
| DEFINITIVE CONTRACT | $152.06M | 385 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541820?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $1.04B market as addressable.