01 / PSC Market Profile
PSC R708 Support- Management: Public Relations Federal Contracts
Product and Service Code R708
Federal contract activity classified under Support- Management: Public Relations across FY 2020–FY 2026. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the PSC R708 federal market?
03 / Spending Trend
PSC R708 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2020–FY 2026 profile window.
Latest closed fiscal year$230.80M
FY 2026| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2020 | $281.23M | 682 | 228 | 79 | — |
| FY 2021 | $173.99M | 676 | 234 | 78 | −38.1% |
| FY 2022 | $163.89M | 672 | 235 | 76 | −5.8% |
| FY 2023 | $227.92M | 752 | 268 | 83 | +39.1% |
| FY 2024 | $225.38M | 820 | 262 | 76 | −1.1% |
| FY 2025 | $206.13M | 710 | 228 | 74 | −8.5% |
| FY 2026 | $230.80M | 531 | 175 | 68 | +12.0% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2020–FY 2026.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| FEDERAL ACQUISITION SERVICE | 4732 | $454.07M | 141 | 10 | 30.1% |
| DEPT OF THE ARMY | 2100 | $295.33M | 388 | 69 | 19.6% |
| DEPT OF THE NAVY | 1700 | $101.13M | 467 | 60 | 6.7% |
| NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | 8000 | $91.31M | 64 | 3 | 6.0% |
| STATE, DEPARTMENT OF | 1900 | $49.29M | 427 | 51 | 3.3% |
| EDUCATION, DEPARTMENT OF | 9100 | $44.02M | 34 | 7 | 2.9% |
| HEALTH RESOURCES AND SERVICES ADMINISTRATION | 7526 | $40.72M | 289 | 24 | 2.7% |
| U.S. CUSTOMS AND BORDER PROTECTION | 7014 | $39.57M | 123 | 7 | 2.6% |
| USDA, DEPARTMENTAL ADMINISTRATION | 1205 | $35.45M | 158 | 18 | 2.3% |
| DEPT OF THE AIR FORCE | 5700 | $31.86M | 194 | 30 | 2.1% |
05 / Contracting Offices
Which contracting offices buy in PSC R708?
Ranked by net obligations during FY 2020–FY 2026.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| GSA FAS AAS FEDSIM | 47QFCA | FEDERAL ACQUISITION SERVICE | $443.13M | 114 | 3 | 29.4% |
| W6QM MICC-FDO FT SAM HOUSTON | W9124J | DEPT OF THE ARMY | $235.91M | 83 | 5 | 15.6% |
| NASA KENNEDY SPACE CENTER | 80KSC0 | NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | $91.21M | 61 | 1 | 6.0% |
| CONTRACTS AND ACQUISTIONS MANAGEMEN | 919900 | EDUCATION, DEPARTMENT OF | $43.56M | 27 | 4 | 2.9% |
| HRSA HEADQUARTERS | 75R602 | HEALTH RESOURCES AND SERVICES ADMINISTRATION | $40.72M | 289 | 24 | 2.7% |
| USDA, OCP-POD-ACQ-MGMT-BRANCH-FTC | 123144 | USDA, DEPARTMENTAL ADMINISTRATION | $35.45M | 158 | 18 | 2.3% |
| NAVSUP FLT LOG CTR NORFOLK | N00189 | DEPT OF THE NAVY | $35.28M | 112 | 18 | 2.3% |
| NAVAL AIR WARFARE CENTER AIR DIV | N00421 | DEPT OF THE NAVY | $22.88M | 82 | 2 | 1.5% |
| HQ CONTRACT OPERATIONS (CG-912)(000 | 70Z023 | U.S. COAST GUARD | $22.78M | 33 | 7 | 1.5% |
| BORDER ENFORCEMENT CONTRACTING DIVISION | 70B03C | U.S. CUSTOMS AND BORDER PROTECTION | $20.31M | 27 | 2 | 1.3% |
06 / Top Vendors
Which contractors lead the PSC R708 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| MIRACLE SYSTEMS LLC | $278.09M | 60 | 1 | 18.4% | Jul 27, 2026 |
| TECHTRANS INTERNATIONAL INCORPORATED | $220.41M | 54 | 1 | 14.6% | Jul 14, 2026 |
| NORTHROP GRUMMAN SYSTEMS CORPORATION | $139.71M | 54 | 2 | 9.3% | Aug 4, 2022 |
| PCI PRODUCTIONS LLC | $97.77M | 90 | 3 | 6.5% | Sep 23, 2026 |
| DECISIONPOINT CORPORATION | $30.02M | 2 | 1 | 2.0% | Aug 24, 2026 |
| CROSBY MARKETING COMMUNICATIONS INC. | $29.28M | 45 | 5 | 1.9% | Mar 17, 2025 |
| HAGER SHARP, INC. | $29.23M | 76 | 4 | 1.9% | Jun 18, 2026 |
| BOWHEAD TOTAL ENT SOLN LLC | $23.23M | 81 | 1 | 1.5% | Jul 15, 2026 |
| CONCEPTS INC | $20.60M | 78 | 1 | 1.4% | Jul 30, 2026 |
| PROFESSIONAL BULL RIDERS, LLC | $20.31M | 26 | 1 | 1.3% | Dec 31, 2024 |
07 / Industry Mix
What industries are purchased under PSC R708?
| NAICS | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 541330 | ENGINEERING SERVICES | $461.15M | 363 | 20 | 30.6% |
| 561920 | CONVENTION AND TRADE SHOW ORGANIZERS | $285.33M | 442 | 66 | 18.9% |
| 541820 | PUBLIC RELATIONS AGENCIES | $247.17M | 1,100 | 127 | 16.4% |
| 541810 | ADVERTISING AGENCIES | $102.96M | 371 | 35 | 6.8% |
| 541611 | ADMINISTRATIVE MANAGEMENT AND GENERAL MANAGEMENT CONSULTING SERVICES | $102.13M | 688 | 89 | 6.8% |
| 541613 | MARKETING CONSULTING SERVICES | $54.54M | 298 | 52 | 3.6% |
| 336611 | SHIP BUILDING AND REPAIRING | $30.02M | 2 | 1 | 2.0% |
| 541511 | CUSTOM COMPUTER PROGRAMMING SERVICES | $26.03M | 107 | 17 | 1.7% |
| 541910 | MARKETING RESEARCH AND PUBLIC OPINION POLLING | $25.99M | 127 | 17 | 1.7% |
| 541512 | COMPUTER SYSTEMS DESIGN SERVICES | $25.12M | 35 | 5 | 1.7% |
08 / Buying Pattern
How does the government buy in PSC R708?
| Common action type | Obligations | Actions |
|---|---|---|
| DELIVERY ORDER | $990.28M | 1,636 |
| BPA CALL | $152.14M | 1,168 |
| PURCHASE ORDER | $69.20M | 1,113 |
| DEFINITIVE CONTRACT | $297.74M | 926 |
09 / Recent Contract Awards
What was awarded most recently in PSC R708?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $1.51B market as addressable.