01 / NAICS Market Profile
NAICS 541910 Marketing Research And Public Opinion Polling Federal Contracts
North American Industry Classification System code 541910
Federal contract activity classified under Marketing Research And Public Opinion Polling across FY 2020–FY 2026. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541910 federal market?
03 / Spending Trend
NAICS 541910 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2020–FY 2026 profile window.
Latest closed fiscal year$235.20M
FY 2026| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2020 | $199.41M | 943 | 227 | 70 | — |
| FY 2021 | $223.51M | 944 | 230 | 72 | +12.1% |
| FY 2022 | $182.58M | 998 | 216 | 77 | −18.3% |
| FY 2023 | $312.22M | 929 | 222 | 71 | +71.0% |
| FY 2024 | $229.11M | 873 | 211 | 73 | −26.6% |
| FY 2025 | $190.61M | 793 | 199 | 69 | −16.8% |
| FY 2026 | $235.20M | 484 | 144 | 59 | +23.4% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2020–FY 2026.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $240.27M | 362 | 32 | 15.3% |
| CENTERS FOR DISEASE CONTROL AND PREVENTION | 7523 | $217.11M | 189 | 22 | 13.8% |
| OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | 1605 | $152.24M | 235 | 17 | 9.7% |
| STATE, DEPARTMENT OF | 1900 | $104.00M | 1,235 | 125 | 6.6% |
| CENTERS FOR MEDICARE AND MEDICAID SERVICES | 7530 | $86.34M | 281 | 14 | 5.5% |
| NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION | 6940 | $84.78M | 143 | 18 | 5.4% |
| FOOD AND DRUG ADMINISTRATION | 7524 | $61.87M | 235 | 21 | 3.9% |
| OFFICE OF PROCUREMENT OPERATIONS | 7001 | $55.88M | 58 | 4 | 3.6% |
| FEDERAL ACQUISITION SERVICE | 4732 | $53.48M | 198 | 6 | 3.4% |
| AGENCY FOR HEALTHCARE RESEARCH AND QUALITY | 7528 | $51.88M | 12 | 2 | 3.3% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541910?
Ranked by net obligations during FY 2020–FY 2026.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| CDC OFFICE OF ACQUISITION SERVICES | 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $217.11M | 189 | 22 | 13.8% |
| DOL - CAS DIVISION 5 PROCUREMENT | 1605C5 | OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | $134.52M | 139 | 8 | 8.6% |
| SAC FREDERICK (36C10X) | 36C10X | VETERANS AFFAIRS, DEPARTMENT OF | $125.29M | 80 | 7 | 8.0% |
| ACQUISITIONS - AQM MOMENTUM | 19AQMM | STATE, DEPARTMENT OF | $93.63M | 1,038 | 90 | 6.0% |
| OFC OF ACQUISITION AND GRANTS MGMT | 75FCMC | CENTERS FOR MEDICARE AND MEDICAID SERVICES | $86.34M | 281 | 14 | 5.5% |
| 693JJ9 NHTSA OFFICE OF ACQUISTION | 693JJ9 | NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION | $84.78M | 143 | 18 | 5.4% |
| PCAC (36C776) | 36C776 | VETERANS AFFAIRS, DEPARTMENT OF | $77.64M | 69 | 4 | 4.9% |
| FDA OFFICE OF ACQ GRANT SVCS | 75F401 | FOOD AND DRUG ADMINISTRATION | $61.87M | 235 | 21 | 3.9% |
| DEPARTMENTAL OPERATIONS ACQUISITION DIVISION I | 70RDAD | OFFICE OF PROCUREMENT OPERATIONS | $52.41M | 49 | 4 | 3.3% |
| AHRQ/HEALTHCARE RESEARCH QUALITY | 75Q801 | AGENCY FOR HEALTHCARE RESEARCH AND QUALITY | $51.88M | 12 | 2 | 3.3% |
06 / Top Vendors
Which contractors lead the NAICS 541910 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| NATIONAL OPINION RESEARCH CENTER | $191.15M | 75 | 3 | 12.2% | Sep 23, 2026 |
| DISTRICT COMMUNICATIONS GROUP, LLC (THE) | $190.99M | 572 | 18 | 12.1% | Sep 25, 2026 |
| TELAFORCE, LLC | $112.39M | 142 | 1 | 7.1% | Sep 29, 2026 |
| WESTAT, INC. | $84.75M | 34 | 6 | 5.4% | Sep 10, 2026 |
| IPSOS PUBLIC AFFAIRS, LLC | $72.95M | 114 | 6 | 4.6% | Sep 30, 2026 |
| IGNITED LLC | $69.80M | 107 | 8 | 4.4% | Sep 28, 2026 |
| RESEARCH TRIANGLE INSTITUTE | $54.18M | 107 | 4 | 3.4% | Sep 21, 2026 |
| FORS MARSH GROUP LLC | $53.87M | 531 | 24 | 3.4% | Sep 18, 2026 |
| L & M POLICY RESEARCH LLC | $46.96M | 97 | 1 | 3.0% | Sep 17, 2026 |
| GRITTER - FRANCONA, INC. | $45.85M | 16 | 1 | 2.9% | Aug 11, 2026 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541910?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R422 | SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION | $575.90M | 2,171 | 255 | 36.6% |
| R702 | SUPPORT- MANAGEMENT: DATA COLLECTION | $206.41M | 373 | 40 | 13.1% |
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $137.78M | 318 | 17 | 8.8% |
| R426 | SUPPORT- PROFESSIONAL: COMMUNICATIONS | $115.32M | 148 | 12 | 7.3% |
| R408 | SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT | $113.46M | 258 | 15 | 7.2% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $98.00M | 613 | 68 | 6.2% |
| B506 | SPECIAL STUDIES/ANALYSIS- DATA (OTHER THAN SCIENTIFIC) | $57.22M | 123 | 14 | 3.6% |
| R708 | SUPPORT- MANAGEMENT: PUBLIC RELATIONS | $25.96M | 126 | 16 | 1.7% |
| R405 | SUPPORT- PROFESSIONAL: OPERATIONS RESEARCH/QUANTITATIVE ANALYSIS | $20.62M | 104 | 18 | 1.3% |
| F020 | NATURAL RESOURCES/CONSERVATION- FISHERIES RESOURCES MANAGEMENT | $18.10M | 7 | 1 | 1.2% |
08 / Buying Pattern
How does the government buy in NAICS 541910?
| Common action type | Obligations | Actions |
|---|---|---|
| DELIVERY ORDER | $751.86M | 1,842 |
| PURCHASE ORDER | $125.87M | 1,735 |
| BPA CALL | $402.65M | 1,551 |
| DEFINITIVE CONTRACT | $292.26M | 836 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541910?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $1.57B market as addressable.