01 / PSC Market Profile
PSC R422 Support- Professional: Market Research/Public Opinion Federal Contracts
Product and Service Code R422
Federal contract activity classified under Support- Professional: Market Research/Public Opinion across FY 2020–FY 2026. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the PSC R422 federal market?
03 / Spending Trend
PSC R422 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2020–FY 2026 profile window.
Latest closed fiscal year$189.95M
FY 2026| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2020 | $118.85M | 842 | 235 | 63 | — |
| FY 2021 | $178.94M | 894 | 230 | 72 | +50.6% |
| FY 2022 | $188.38M | 1,012 | 251 | 76 | +5.3% |
| FY 2023 | $244.60M | 975 | 240 | 75 | +29.8% |
| FY 2024 | $275.95M | 833 | 247 | 74 | +12.8% |
| FY 2025 | $228.23M | 857 | 226 | 72 | −17.3% |
| FY 2026 | $189.95M | 464 | 147 | 54 | −16.8% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2020–FY 2026.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| AGENCY FOR HEALTHCARE RESEARCH AND QUALITY | 7528 | $413.18M | 163 | 7 | 29.0% |
| CENTERS FOR DISEASE CONTROL AND PREVENTION | 7523 | $212.78M | 183 | 35 | 14.9% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $101.89M | 290 | 38 | 7.2% |
| STATE, DEPARTMENT OF | 1900 | $79.63M | 1,162 | 138 | 5.6% |
| DEFENSE HUMAN RESOURCES ACTIVITY | 9748 | $75.93M | 128 | 2 | 5.3% |
| CENTERS FOR MEDICARE AND MEDICAID SERVICES | 7530 | $74.86M | 170 | 8 | 5.3% |
| DEPARTMENTAL OFFICES | 1406 | $63.76M | 804 | 6 | 4.5% |
| OFFICE OF PROCUREMENT OPERATIONS | 7001 | $52.12M | 58 | 8 | 3.7% |
| EDUCATION, DEPARTMENT OF | 9100 | $39.12M | 34 | 2 | 2.7% |
| RURAL HOUSING SERVICE | 12E3 | $28.17M | 90 | 8 | 2.0% |
05 / Contracting Offices
Which contracting offices buy in PSC R422?
Ranked by net obligations during FY 2020–FY 2026.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| AHRQ/HEALTHCARE RESEARCH QUALITY | 75Q801 | AGENCY FOR HEALTHCARE RESEARCH AND QUALITY | $413.18M | 163 | 7 | 29.0% |
| CDC OFFICE OF ACQUISITION SERVICES | 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $212.78M | 183 | 35 | 14.9% |
| DEFENSE HUMAN RESOURCES ACTIVITY | H98210 | DEFENSE HUMAN RESOURCES ACTIVITY | $75.93M | 128 | 2 | 5.3% |
| OFC OF ACQUISITION AND GRANTS MGMT | 75FCMC | CENTERS FOR MEDICARE AND MEDICAID SERVICES | $74.86M | 170 | 8 | 5.3% |
| ACQUISITIONS - AQM MOMENTUM | 19AQMM | STATE, DEPARTMENT OF | $67.57M | 879 | 92 | 4.7% |
| PCAC (36C776) | 36C776 | VETERANS AFFAIRS, DEPARTMENT OF | $66.39M | 56 | 4 | 4.7% |
| IBC ACQ SVCS DIRECTORATE (00004) | 140D04 | DEPARTMENTAL OFFICES | $63.76M | 803 | 6 | 4.5% |
| CONTRACTS AND ACQUISTIONS MANAGEMEN | 919900 | EDUCATION, DEPARTMENT OF | $39.12M | 34 | 2 | 2.7% |
| CISA ACQ DIV | 70RCSA | OFFICE OF PROCUREMENT OPERATIONS | $32.14M | 24 | 4 | 2.3% |
| OMAS STRATEGIC BUYING CENTER - PROFESSIONAL SERVICES | 7571PS | OFFICE OF THE ASSISTANT SECRETARY FOR FINANCIAL RESOURCES (ASFR) | $23.65M | 14 | 7 | 1.7% |
06 / Top Vendors
Which contractors lead the PSC R422 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| WESTAT, INC. | $353.79M | 142 | 10 | 24.8% | Sep 29, 2026 |
| NATIONAL OPINION RESEARCH CENTER | $193.16M | 79 | 4 | 13.6% | Sep 23, 2026 |
| RESEARCH TRIANGLE INSTITUTE | $93.11M | 61 | 5 | 6.5% | Jun 9, 2026 |
| FORS MARSH GROUP LLC | $77.05M | 311 | 10 | 5.4% | Sep 3, 2026 |
| IPSOS PUBLIC AFFAIRS, LLC | $52.53M | 117 | 7 | 3.7% | Sep 30, 2026 |
| L & M POLICY RESEARCH LLC | $42.92M | 68 | 1 | 3.0% | Sep 17, 2026 |
| LEMPUGH INC | $38.18M | 25 | 3 | 2.7% | Sep 30, 2026 |
| DISTRICT COMMUNICATIONS GROUP, LLC (THE) | $34.89M | 236 | 3 | 2.4% | Sep 24, 2026 |
| DIX-GRA, INC. | $34.46M | 10 | 1 | 2.4% | Sep 28, 2026 |
| MISCELLANEOUS FOREIGN AWARDEES | $29.10M | 575 | 3 | 2.0% | Sep 30, 2026 |
07 / Industry Mix
What industries are purchased under PSC R422?
| NAICS | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 541910 | MARKETING RESEARCH AND PUBLIC OPINION POLLING | $575.90M | 2,171 | 255 | 40.4% |
| 518210 | DATA PROCESSING, HOSTING, AND RELATED SERVICES | $350.28M | 147 | 8 | 24.6% |
| 541611 | ADMINISTRATIVE MANAGEMENT AND GENERAL MANAGEMENT CONSULTING SERVICES | $172.63M | 1,609 | 87 | 12.1% |
| 541720 | RESEARCH AND DEVELOPMENT IN THE SOCIAL SCIENCES AND HUMANITIES | $76.51M | 192 | 19 | 5.4% |
| 541613 | MARKETING CONSULTING SERVICES | $45.04M | 390 | 62 | 3.2% |
| 541810 | ADVERTISING AGENCIES | $44.02M | 56 | 14 | 3.1% |
| 541511 | CUSTOM COMPUTER PROGRAMMING SERVICES | $33.38M | 74 | 10 | 2.3% |
| 541990 | ALL OTHER PROFESSIONAL, SCIENTIFIC, AND TECHNICAL SERVICES | $31.13M | 124 | 32 | 2.2% |
| 541612 | HUMAN RESOURCES CONSULTING SERVICES (2007), HUMAN RESOURCES AND EXECUTIVE SEARCH CONSULTING SERVICES (2002) | $25.71M | 39 | 4 | 1.8% |
| 511210 | SOFTWARE PUBLISHERS | $18.72M | 131 | 7 | 1.3% |
08 / Buying Pattern
How does the government buy in PSC R422?
| Common action type | Obligations | Actions |
|---|---|---|
| DELIVERY ORDER | $913.30M | 1,925 |
| BPA CALL | $209.28M | 1,826 |
| PURCHASE ORDER | $107.08M | 1,614 |
| DEFINITIVE CONTRACT | $195.23M | 512 |
09 / Recent Contract Awards
What was awarded most recently in PSC R422?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $1.42B market as addressable.