01 / NAICS Market Profile
NAICS 541613 Marketing Consulting Services Federal Contracts
North American Industry Classification System code 541613
Federal contract activity classified under Marketing Consulting Services across FY 2020–FY 2026. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541613 federal market?
03 / Spending Trend
NAICS 541613 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2020–FY 2026 profile window.
Latest closed fiscal year$158.74M
FY 2026| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2020 | $225.54M | 827 | 163 | 72 | — |
| FY 2021 | $315.59M | 848 | 187 | 73 | +39.9% |
| FY 2022 | $338.41M | 919 | 184 | 75 | +7.2% |
| FY 2023 | $354.19M | 936 | 192 | 80 | +4.7% |
| FY 2024 | $348.94M | 879 | 189 | 79 | −1.5% |
| FY 2025 | $383.36M | 806 | 164 | 81 | +9.9% |
| FY 2026 | $158.74M | 481 | 102 | 59 | −58.6% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2020–FY 2026.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| CENTERS FOR DISEASE CONTROL AND PREVENTION | 7523 | $465.99M | 1,004 | 42 | 21.9% |
| OFFICE OF PROCUREMENT OPERATIONS | 7001 | $210.44M | 53 | 7 | 9.9% |
| FEDERAL ACQUISITION SERVICE | 4732 | $162.46M | 279 | 10 | 7.6% |
| ADMINISTRATION FOR CHILDREN AND FAMILIES | 7590 | $153.49M | 44 | 3 | 7.2% |
| DEPT OF THE ARMY | 2100 | $142.83M | 333 | 56 | 6.7% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $116.61M | 235 | 30 | 5.5% |
| CENTERS FOR MEDICARE AND MEDICAID SERVICES | 7530 | $97.00M | 40 | 8 | 4.6% |
| U.S. IMMIGRATION AND CUSTOMS ENFORCEMENT | 7012 | $53.24M | 118 | 6 | 2.5% |
| OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION (ASA) | 7570 | $51.74M | 143 | 20 | 2.4% |
| NATIONAL INSTITUTES OF HEALTH | 7529 | $51.64M | 253 | 49 | 2.4% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541613?
Ranked by net obligations during FY 2020–FY 2026.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| CDC OFFICE OF ACQUISITION SERVICES | 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $465.99M | 1,004 | 42 | 21.9% |
| DEPARTMENTAL OPERATIONS ACQUISITION DIVISION II | 70RDA2 | OFFICE OF PROCUREMENT OPERATIONS | $189.69M | 23 | 3 | 8.9% |
| ACF OFFICE OF GOVERNMENT CONTRACTING SERVICES | 75ACF1 | ADMINISTRATION FOR CHILDREN AND FAMILIES | $153.49M | 44 | 3 | 7.2% |
| GSA FAS AAS REGION 3 | 47QFMA | FEDERAL ACQUISITION SERVICE | $134.85M | 216 | 3 | 6.3% |
| OFC OF ACQUISITION AND GRANTS MGMT | 75FCMC | CENTERS FOR MEDICARE AND MEDICAID SERVICES | $97.00M | 40 | 8 | 4.6% |
| W4PZ USA MED RSCH ACQUIS ACT | W81XWH | DEPT OF THE ARMY | $56.77M | 31 | 1 | 2.7% |
| MISSION SUPPORT WASHINGTON | 70CMSW | U.S. IMMIGRATION AND CUSTOMS ENFORCEMENT | $53.12M | 103 | 4 | 2.5% |
| PROGRAM SUPPORT CENTER ACQ MGMT SVC | 75P001 | OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION (ASA) | $51.74M | 143 | 20 | 2.4% |
| DIVISION 1200 | 15F067 | FEDERAL BUREAU OF INVESTIGATION | $48.32M | 56 | 3 | 2.3% |
| IBC ACQ SVCS DIRECTORATE (00004) | 140D04 | DEPARTMENTAL OFFICES | $44.59M | 25 | 8 | 2.1% |
06 / Top Vendors
Which contractors lead the NAICS 541613 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | $391.44M | 348 | 15 | 18.4% | Sep 17, 2026 |
| APTIVE RESOURCES LLC | $172.39M | 340 | 9 | 8.1% | Sep 28, 2026 |
| SAFE AMERICA MEDIA LLC | $142.83M | 8 | 2 | 6.7% | Aug 21, 2025 |
| CMGRP, INC. | $97.86M | 91 | 2 | 4.6% | Aug 25, 2026 |
| BIXAL SOLUTIONS INCORPORATED | $83.71M | 172 | 18 | 3.9% | Sep 28, 2026 |
| PEOPLE WHO THINK, L.L.C. | $77.15M | 13 | 2 | 3.6% | Sep 26, 2025 |
| FAMILY HEALTH INTERNATIONAL | $75.54M | 120 | 6 | 3.6% | Aug 28, 2026 |
| IQ SOLUTIONS, INC. | $57.76M | 142 | 5 | 2.7% | Sep 18, 2026 |
| RED CARROT INC | $55.54M | 311 | 22 | 2.6% | Sep 29, 2026 |
| ICF MACRO, INC | $51.80M | 145 | 2 | 2.4% | Jul 1, 2026 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541613?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R499 | SUPPORT- PROFESSIONAL: OTHER | $623.58M | 1,559 | 163 | 29.3% |
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $539.70M | 660 | 73 | 25.4% |
| R408 | SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT | $305.49M | 494 | 48 | 14.4% |
| R426 | SUPPORT- PROFESSIONAL: COMMUNICATIONS | $146.05M | 538 | 54 | 6.9% |
| R410 | SUPPORT- PROFESSIONAL: PROGRAM EVALUATION/REVIEW/DEVELOPMENT | $70.68M | 189 | 19 | 3.3% |
| R708 | SUPPORT- MANAGEMENT: PUBLIC RELATIONS | $54.54M | 298 | 52 | 2.6% |
| R422 | SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION | $45.04M | 390 | 62 | 2.1% |
| R799 | SUPPORT- MANAGEMENT: OTHER | $38.30M | 125 | 35 | 1.8% |
| R406 | SUPPORT- PROFESSIONAL: POLICY REVIEW/DEVELOPMENT | $36.39M | 21 | 3 | 1.7% |
| AN41 | HEALTH R&D SERVICES; HEALTH CARE - OTHER; BASIC RESEARCH | $33.66M | 111 | 12 | 1.6% |
08 / Buying Pattern
How does the government buy in NAICS 541613?
| Common action type | Obligations | Actions |
|---|---|---|
| BPA CALL | $834.91M | 2,417 |
| DELIVERY ORDER | $1.02B | 1,898 |
| PURCHASE ORDER | $43.17M | 848 |
| DEFINITIVE CONTRACT | $229.68M | 533 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541613?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $2.12B market as addressable.