01 / NAICS Market Profile
NAICS 541840 Media Representatives Federal Contracts
North American Industry Classification System code 541840
Federal contract activity classified under Media Representatives across FY 2020–FY 2026. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541840 federal market?
03 / Spending Trend
NAICS 541840 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2020–FY 2026 profile window.
Latest closed fiscal year$743.6K
FY 2026| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2020 | $2.65M | 56 | 23 | 16 | — |
| FY 2021 | $1.32M | 45 | 21 | 14 | −50.1% |
| FY 2022 | $2.37M | 57 | 21 | 10 | +79.7% |
| FY 2023 | $2.18M | 45 | 20 | 14 | −8.3% |
| FY 2024 | $2.48M | 48 | 18 | 13 | +14.1% |
| FY 2025 | $932.2K | 31 | 13 | 8 | −62.4% |
| FY 2026 | $743.6K | 13 | 9 | 5 | −20.2% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2020–FY 2026.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| STATE, DEPARTMENT OF | 1900 | $3.77M | 129 | 14 | 29.7% |
| OFFICE OF THE SECRETARY | 6901 | $2.06M | 21 | 1 | 16.2% |
| SMITHSONIAN INSTITUTION | 3300 | $1.12M | 11 | 5 | 8.9% |
| DEPT OF THE ARMY | 2100 | $946.7K | 27 | 16 | 7.5% |
| ENVIRONMENTAL PROTECTION AGENCY | 6800 | $819.5K | 5 | 1 | 6.5% |
| U.S. SPECIAL OPERATIONS COMMAND (USSOCOM) | 97ZS | $768.9K | 5 | 1 | 6.1% |
| DRUG ENFORCEMENT ADMINISTRATION | 1524 | $695.9K | 4 | 1 | 5.5% |
| UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | 9568 | $546.3K | 24 | 5 | 4.3% |
| AGENCY FOR INTERNATIONAL DEVELOPMENT | 7200 | $446.3K | 14 | 3 | 3.5% |
| FOREST SERVICE | 12C2 | $426.3K | 4 | 2 | 3.4% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541840?
Ranked by net obligations during FY 2020–FY 2026.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| 693JK4 OST | 693JK4 | OFFICE OF THE SECRETARY | $2.06M | 21 | 1 | 16.2% |
| ACQUISITIONS - RPSO FRANKFURT | 19GE50 | STATE, DEPARTMENT OF | $869.0K | 6 | 2 | 6.9% |
| HEADQUARTERS ACQUISITION DIV (HQAD) | 68HERH | ENVIRONMENTAL PROTECTION AGENCY | $819.5K | 5 | 1 | 6.5% |
| HQ SOCEUR | H92278 | U.S. SPECIAL OPERATIONS COMMAND (USSOCOM) | $768.9K | 5 | 1 | 6.1% |
| SMITHSONIAN AMERICAN WOMENS HISTORY MUSEUM | 333307 | SMITHSONIAN INSTITUTION | $755.9K | 4 | 1 | 6.0% |
| HEADQUATERS | 15DDHQ | DRUG ENFORCEMENT ADMINISTRATION | $695.9K | 4 | 1 | 5.5% |
| AMERICAN EMBASSY TEL AVIV | 191S70 | STATE, DEPARTMENT OF | $450.9K | 9 | 1 | 3.6% |
| USAID/PAKISTAN | 720391 | AGENCY FOR INTERNATIONAL DEVELOPMENT | $434.2K | 7 | 1 | 3.4% |
| TSI EURASIA REGIONAL OFC-PRAGUE | 95T813 | UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | $431.0K | 12 | 2 | 3.4% |
| USDA FOREST SERVICE | 123187 | FOREST SERVICE | $400.0K | 3 | 1 | 3.2% |
06 / Top Vendors
Which contractors lead the NAICS 541840 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| MISCELLANEOUS FOREIGN AWARDEES | $2.20M | 102 | 4 | 17.4% | May 13, 2026 |
| ADVANCED DECISION VECTORS LLC | $2.06M | 21 | 1 | 16.2% | Feb 14, 2024 |
| HISPANIC COMMUNICATIONS NETWORK, LLC | $1.22M | 9 | 3 | 9.6% | Sep 20, 2024 |
| FIRST MEDIA, SOCIETATEA CU RASPUNDERE LIMITATA | $768.9K | 5 | 1 | 6.1% | Oct 16, 2024 |
| BRUNSWICK GROUP LLC | $755.9K | 4 | 1 | 6.0% | Mar 30, 2026 |
| CISION US INC | $717.6K | 6 | 2 | 5.7% | Sep 9, 2026 |
| PANGEA GROUP LLC | $450.9K | 9 | 1 | 3.6% | Sep 17, 2026 |
| REPUBLIC STRATEGIC COMMUNICATIONS | $437.3K | 3 | 1 | 3.5% | Mar 10, 2026 |
| MISBAH ASHER CONSULTING (SMC-PRIVATE) LIMITED | $434.2K | 7 | 1 | 3.4% | Aug 19, 2026 |
| KROENKE SPORTS & ENTERTAINMENT, LLC | $300.0K | 4 | 1 | 2.4% | Sep 24, 2021 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541840?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $2.84M | 58 | 24 | 22.4% |
| R708 | SUPPORT- MANAGEMENT: PUBLIC RELATIONS | $2.70M | 38 | 10 | 21.3% |
| R425 | SUPPORT- PROFESSIONAL: ENGINEERING/TECHNICAL | $2.06M | 21 | 1 | 16.2% |
| R426 | SUPPORT- PROFESSIONAL: COMMUNICATIONS | $924.6K | 15 | 4 | 7.3% |
| R408 | SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT | $819.5K | 5 | 1 | 6.5% |
| T099 | PHOTO/MAP/PRINT/PUBLICATION- OTHER | $460.7K | 17 | 4 | 3.6% |
| R699 | SUPPORT- ADMINISTRATIVE: OTHER | $358.3K | 19 | 2 | 2.8% |
| R702 | SUPPORT- MANAGEMENT: DATA COLLECTION | $344.5K | 14 | 3 | 2.7% |
| R799 | SUPPORT- MANAGEMENT: OTHER | $332.7K | 4 | 2 | 2.6% |
| B553 | SPECIAL STUDIES/ANALYSIS- COMMUNICATIONS | $290.0K | 1 | 1 | 2.3% |
08 / Buying Pattern
How does the government buy in NAICS 541840?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $6.61M | 185 |
| DEFINITIVE CONTRACT | $3.23M | 75 |
| DELIVERY ORDER | $2.40M | 27 |
| BPA CALL | $433.0K | 8 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541840?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $12.67M market as addressable.