01 / NAICS Market Profile
NAICS 541890 Other Services Related To Advertising Federal Contracts
North American Industry Classification System code 541890
Federal contract activity classified under Other Services Related To Advertising across FY 2020–FY 2026. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541890 federal market?
03 / Spending Trend
NAICS 541890 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2020–FY 2026 profile window.
Latest closed fiscal year$13.96M
FY 2026| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2020 | $20.00M | 130 | 77 | 34 | — |
| FY 2021 | $17.31M | 129 | 83 | 32 | −13.4% |
| FY 2022 | $26.83M | 132 | 70 | 31 | +55.0% |
| FY 2023 | $28.19M | 182 | 83 | 33 | +5.0% |
| FY 2024 | $30.86M | 180 | 77 | 27 | +9.5% |
| FY 2025 | $33.93M | 210 | 83 | 23 | +10.0% |
| FY 2026 | $13.96M | 100 | 40 | 16 | −58.9% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2020–FY 2026.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| DEPT OF THE AIR FORCE | 5700 | $47.24M | 95 | 11 | 27.6% |
| DEPT OF THE NAVY | 1700 | $42.16M | 96 | 26 | 24.6% |
| U.S. COAST GUARD | 7008 | $19.16M | 28 | 2 | 11.2% |
| FEDERAL PRISON INDUSTRIES, INC. | 1542 | $18.13M | 75 | 2 | 10.6% |
| DEFENSE HUMAN RESOURCES ACTIVITY | 9748 | $13.25M | 20 | 2 | 7.7% |
| DEPT OF THE ARMY | 2100 | $10.30M | 248 | 98 | 6.0% |
| U.S. SPECIAL OPERATIONS COMMAND (USSOCOM) | 97ZS | $6.90M | 39 | 8 | 4.0% |
| STATE, DEPARTMENT OF | 1900 | $3.43M | 68 | 13 | 2.0% |
| NATIONAL PARK SERVICE | 1443 | $2.12M | 3 | 1 | 1.2% |
| FOOD AND DRUG ADMINISTRATION | 7524 | $1.60M | 7 | 3 | 0.9% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541890?
Ranked by net obligations during FY 2020–FY 2026.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| FA3002 338 ESS CC | FA3002 | DEPT OF THE AIR FORCE | $40.09M | 53 | 1 | 23.4% |
| NAVSUP FLT LOG CTR NORFOLK | N00189 | DEPT OF THE NAVY | $36.47M | 66 | 19 | 21.3% |
| FEDERAL PRISON INDUSTRIES, INC | 15UJES | FEDERAL PRISON INDUSTRIES, INC. | $18.15M | 71 | 1 | 10.6% |
| HQ CONTRACT OPERATIONS (CG-912)(000 | 70Z023 | U.S. COAST GUARD | $15.66M | 26 | 1 | 9.2% |
| DEFENSE HUMAN RESOURCES ACTIVITY | H98210 | DEFENSE HUMAN RESOURCES ACTIVITY | $13.25M | 20 | 2 | 7.7% |
| SOCCENT | H92277 | U.S. SPECIAL OPERATIONS COMMAND (USSOCOM) | $6.17M | 9 | 1 | 3.6% |
| FA4890 HQ ACC AMIC | FA4890 | DEPT OF THE AIR FORCE | $6.00M | 10 | 1 | 3.5% |
| NAVY RECRUITING COMMAND | N66715 | DEPT OF THE NAVY | $5.48M | 19 | 1 | 3.2% |
| LOG-9 | 70Z084 | U.S. COAST GUARD | $3.50M | 1 | 1 | 2.0% |
| WASHINGTON CONTRACTING OFFICE | 140P21 | NATIONAL PARK SERVICE | $2.12M | 3 | 1 | 1.2% |
06 / Top Vendors
Which contractors lead the NAICS 541890 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| INDUSTRIES FOR THE BLIND AND VISUALLY IMPAIRED, INC. | $96.14M | 144 | 4 | 56.2% | Sep 22, 2026 |
| ML CLICK MARKETING LLC | $18.77M | 85 | 3 | 11.0% | Sep 30, 2026 |
| EXHIBIT ARTS, L.L.C. | $13.25M | 19 | 1 | 7.7% | Sep 11, 2025 |
| HOPLITE GROUP LLC | $6.17M | 9 | 1 | 3.6% | May 6, 2022 |
| AIR FORCE HERITAGE FLIGHT FOUNDATION | $6.00M | 10 | 1 | 3.5% | Jun 18, 2026 |
| EAB GLOBAL, INC. | $4.74M | 7 | 1 | 2.8% | Mar 30, 2026 |
| OUTFRONT MEDIA INC. | $2.26M | 31 | 10 | 1.3% | Aug 13, 2026 |
| GRAND TETON LODGE CO | $2.12M | 3 | 1 | 1.2% | Jan 27, 2026 |
| VIDERITY INC. | $1.49M | 4 | 1 | 0.9% | Oct 21, 2021 |
| SOCIALEYEZ FZE | $1.03M | 7 | 1 | 0.6% | Aug 20, 2026 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541890?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $53.67M | 361 | 103 | 31.4% |
| 7510 | OFFICE SUPPLIES | $34.41M | 59 | 12 | 20.1% |
| 8305 | TEXTILE FABRICS | $18.06M | 72 | 1 | 10.6% |
| R699 | SUPPORT- ADMINISTRATIVE: OTHER | $13.91M | 27 | 8 | 8.1% |
| R604 | SUPPORT- ADMINISTRATIVE: MAILING/DISTRIBUTION | $12.20M | 21 | 1 | 7.1% |
| 9905 | SIGNS, ADVERTISING DISPLAYS, AND IDENTIFICATION PLATES | $10.90M | 176 | 70 | 6.4% |
| B541 | SPECIAL STUDIES/ANALYSIS- DEFENSE | $6.17M | 9 | 1 | 3.6% |
| R422 | SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION | $4.78M | 9 | 3 | 2.8% |
| 3590 | MISCELLANEOUS SERVICE AND TRADE EQUIPMENT | $2.82M | 2 | 1 | 1.6% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $2.12M | 22 | 11 | 1.2% |
08 / Buying Pattern
How does the government buy in NAICS 541890?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $30.92M | 686 |
| BPA CALL | $19.82M | 150 |
| DELIVERY ORDER | $95.34M | 139 |
| DEFINITIVE CONTRACT | $24.99M | 88 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541890?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $171.07M market as addressable.