GETWAB

01 / Contract Profile

FA300223F0080 Federal Contract Award

Agency code 5700

TO 0074 PUBLIC ENGAGEMENT PHASE 2 SERVICES

02 / Contract Size and Status

What is the recorded size and timing of this contract?

Net obligations$55.01M
Contract actions13
Potential value$16.30M
Latest actionSep 12, 2025
Effective dateApr 17, 2023
Completion dateApr 16, 2026
NAICS markets1
PSC categories1

03 / Spending Trend

FA300223F0080 contract spending by fiscal year

Annual net obligations across the complete period available for this agency and PIID, from the first recorded fiscal year through the latest contract action.

Latest fiscal year obligations$17.91M
FY 2025
Net obligationsComplete recorded range
Fiscal yearNet obligationsActionsChange
FY 2023$27.91M5
FY 2024$9.19M5−67.1%
FY 2025$17.91M3+94.8%

04 / Federal Buyer

Which organization manages this contract?

DepartmentContracting agencyContracting office
DEPT OF DEFENSEDEPT OF THE AIR FORCEFA3002 338 ESS CC

05 / Contractor

Who holds this federal contract?

GSD&M LLC

UEI XYJXY3CL7K87 · CAGE 1PWR1

06 / NAICS Industries

Which industries classify this contract?

CodeDescriptionObligationsActionsShare
541810ADVERTISING AGENCIES$55.01M13100.0%

07 / Products and Services

What products or services were purchased?

CodeDescriptionObligationsActionsShare
R701SUPPORT- MANAGEMENT: ADVERTISING$55.01M13100.0%

08 / Place of Performance

Where is the work recorded?

AUSTIN, TRAVIS, TEXAS, UNITED STATES

ZIP 787035468

09 / Contract Actions

What modifications and obligations were recorded?

Signed dateModificationObligationContracting officeNAICSPSC
Sep 12, 2025P00012$16.30MFA3002 338 ESS CCOffice code FA3002541810R701
Apr 16, 2025P00011$1.61MFA3002 338 ESS CCOffice code FA3002541810R701
Mar 26, 2025P00010$0FA3002 338 ESS CCOffice code FA3002541810R701
Aug 29, 2024P00009$263.7KFA3002 338 ESS CCOffice code FA3002541810R701
Aug 27, 2024P00008$543.8KFA3002 338 ESS CCOffice code FA3002541810R701
Jul 29, 2024P00007$474.8KFA3002 338 ESS CCOffice code FA3002541810R701
Jun 21, 2024P00006$2.80MFA3002 338 ESS CCOffice code FA3002541810R701
Apr 11, 2024P00005$5.11MFA3002 338 ESS CCOffice code FA3002541810R701
Sep 14, 2023P00004$212.1KFA3002 338 ESS CCOffice code FA3002541810R701
Sep 12, 2023P00003$3.11MFA3002 338 ESS CCOffice code FA3002541810R701
Aug 18, 2023P00002$3.08MFA3002 338 ESS CCOffice code FA3002541810R701
Jun 1, 2023P00001$798.8KFA3002 338 ESS CCOffice code FA3002541810R701
Apr 17, 2023Base action$20.71MFA3002 338 ESS CCOffice code FA3002541810R701

10 / Reading the Contract

How should this award record be interpreted?

Read the PIID as a transaction history, not as a single purchase price. Net obligations combine the base action with later increases, reductions, corrections, and deobligations recorded under the same contract.

01

Verify the buyer

Agency and office identify who manages the procurement relationship.

02

Follow modifications

Each action can change funding, scope, dates, or administrative terms.

03

Compare the market

Use NAICS, PSC, and the contractor profile to identify related buyers and competitors.