01 / Contract Profile
1232SA20P0101 Federal Contract Award
Agency code 12H2
EXERCISE OPTION YEAR THREE, USDA ERS FOOD AWAY FROM HOME DATA DURING COVID 19
02 / Contract Size and Status
What is the recorded size and timing of this contract?
03 / Spending Trend
1232SA20P0101 contract spending by fiscal year
Annual net obligations across the complete period available for this agency and PIID, from the first recorded fiscal year through the latest contract action.
Latest fiscal year obligations-$28.7K
FY 2025Net obligationsComplete recorded range
| Fiscal year | Net obligations | Actions | Change |
|---|---|---|---|
| FY 2020 | $767.7K | 3 | — |
| FY 2021 | $0 | 2 | −100.0% |
| FY 2022 | $339.0K | 1 | — |
| FY 2023 | $359.6K | 1 | +6.1% |
| FY 2025 | -$28.7K | 1 | −108.0% |
04 / Federal Buyer
Which organization manages this contract?
| Department | Contracting agency | Contracting office |
|---|---|---|
| AGRICULTURE, DEPARTMENT OF | AGRICULTURAL RESEARCH SERVICE | USDA ARS AFM APD |
05 / Contractor
Who holds this federal contract?
NPD GROUP, INC., THE
UEI LN6FDHGF5M47 · CAGE 1J1B6
06 / NAICS Industries
Which industries classify this contract?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| 541910 | MARKETING RESEARCH AND PUBLIC OPINION POLLING | $1.44M | 8 | 100.0% |
07 / Products and Services
What products or services were purchased?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| B537 | SPECIAL STUDIES/ANALYSIS- MEDICAL/HEALTH | $1.44M | 8 | 100.0% |
08 / Place of Performance
Where is the work recorded?
PORT WASHINGTON, NASSAU, NEW YORK, UNITED STATES
ZIP 110500002
09 / Contract Actions
What modifications and obligations were recorded?
| Signed date | Modification | Obligation | Contracting office | NAICS | PSC |
|---|---|---|---|---|---|
| Sep 22, 2025 | P00007 | -$28.7K | USDA ARS AFM APDOffice code 1232SA | 541910 | B537 |
| Jun 28, 2023 | P00006 | $359.6K | USDA ARS AFM APDOffice code 1232SA | 541910 | B537 |
| Apr 14, 2022 | P00005 | $339.0K | USDA ARS AFM APDOffice code 1232SA | 541910 | B537 |
| Feb 23, 2021 | P00004 | $0 | USDA ARS AFM APDOffice code 1232SA | 541910 | B537 |
| Feb 12, 2021 | P00003 | $0 | USDA ARS AFM APDOffice code 1232SA | 541910 | B537 |
| Nov 11, 2020 | P00002 | $0 | USDA ARS AFM APDOffice code 1232SA | 541910 | B537 |
| Sep 27, 2020 | P00001 | $352.4K | USDA ARS AFM APDOffice code 1232SA | 541910 | B537 |
| Aug 21, 2020 | Base action | $415.3K | USDA ARS AFM APDOffice code 1232SA | 541910 | B537 |
10 / Reading the Contract
How should this award record be interpreted?
Read the PIID as a transaction history, not as a single purchase price. Net obligations combine the base action with later increases, reductions, corrections, and deobligations recorded under the same contract.
Verify the buyer
Agency and office identify who manages the procurement relationship.
Follow modifications
Each action can change funding, scope, dates, or administrative terms.
Compare the market
Use NAICS, PSC, and the contractor profile to identify related buyers and competitors.