01 / Contract Profile
W9124D24F0010 Federal Contract Award
Agency code 2100
DATA AND PERFORMANCE TASK ORDER OPTION YEAR TWO
02 / Contract Size and Status
What is the recorded size and timing of this contract?
03 / Spending Trend
W9124D24F0010 contract spending by fiscal year
Annual net obligations across the complete period available for this agency and PIID, from the first recorded fiscal year through the latest contract action.
Latest fiscal year obligations$73.53M
FY 2026Net obligationsComplete recorded range
| Fiscal year | Net obligations | Actions | Change |
|---|---|---|---|
| FY 2024 | $54.39M | 9 | — |
| FY 2025 | $70.74M | 15 | +30.1% |
| FY 2026 | $73.53M | 4 | +3.9% |
04 / Federal Buyer
Which organization manages this contract?
| Department | Contracting agency | Contracting office |
|---|---|---|
| DEPT OF DEFENSE | DEPT OF THE ARMY | W6QM MICC-FT KNOX |
05 / Contractor
Who holds this federal contract?
DDB CHICAGO INC.
UEI ZYCVPMAU6MH8 · CAGE 7K9K8
06 / NAICS Industries
Which industries classify this contract?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| 541810 | ADVERTISING AGENCIES | $198.67M | 28 | 100.0% |
07 / Products and Services
What products or services were purchased?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $198.67M | 28 | 100.0% |
08 / Place of Performance
Where is the work recorded?
CHICAGO, COOK, ILLINOIS, UNITED STATES
ZIP 606017617
09 / Contract Actions
What modifications and obligations were recorded?
| Signed date | Modification | Obligation | Contracting office | NAICS | PSC |
|---|---|---|---|---|---|
| May 13, 2026 | PZ0027 | $0 | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Jan 28, 2026 | P00026 | $73.53M | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Jan 28, 2026 | P00025 | $0 | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Jan 22, 2026 | P00024 | $0 | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Sep 30, 2025 | P00023 | $3.06M | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Sep 26, 2025 | P00022 | $1.57M | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Sep 23, 2025 | P00021 | $307.3K | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Aug 18, 2025 | P00020 | $10.30M | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Jul 31, 2025 | P00019 | $7.88M | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Jun 12, 2025 | P00018 | -$167.0K | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| May 22, 2025 | P00017 | $735.4K | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Apr 8, 2025 | P00016 | $386.6K | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Mar 13, 2025 | P00015 | $3.65M | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Mar 7, 2025 | P00014 | $8.3K | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
| Mar 4, 2025 | P00013 | $20.00M | W6QM MICC-FT KNOXOffice code W9124D | 541810 | R701 |
10 / Reading the Contract
How should this award record be interpreted?
Read the PIID as a transaction history, not as a single purchase price. Net obligations combine the base action with later increases, reductions, corrections, and deobligations recorded under the same contract.
Verify the buyer
Agency and office identify who manages the procurement relationship.
Follow modifications
Each action can change funding, scope, dates, or administrative terms.
Compare the market
Use NAICS, PSC, and the contractor profile to identify related buyers and competitors.