01 / Contract Profile
W912LC24PA012 Federal Contract Award
Agency code 2100
PROVIDE COARNG THE ABILITY TO ADVERTISE AT THE STATE/LOCAL LEVEL USING REOCCURRING HYBRID BETWEEN PAID LOCAL ADVERTISING, LEAD GENERATION, AND LEAD NURTURING SERVICES.
02 / Contract Size and Status
What is the recorded size and timing of this contract?
03 / Spending Trend
W912LC24PA012 contract spending by fiscal year
Annual net obligations across the complete period available for this agency and PIID, from the first recorded fiscal year through the latest contract action.
Latest fiscal year obligations$168.7K
FY 2025Net obligationsComplete recorded range
| Fiscal year | Net obligations | Actions | Change |
|---|---|---|---|
| FY 2024 | $162.2K | 1 | — |
| FY 2025 | $168.7K | 2 | +4.0% |
04 / Federal Buyer
Which organization manages this contract?
| Department | Contracting agency | Contracting office |
|---|---|---|
| DEPT OF DEFENSE | DEPT OF THE ARMY | W7MY USPFO ACTIVITY CO ARNG |
05 / Contractor
Who holds this federal contract?
BLUEPRINT CREATIVE GROUP, LLC
UEI DLWKJXG3TZ65 · CAGE 85K76
06 / NAICS Industries
Which industries classify this contract?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| 541613 | MARKETING CONSULTING SERVICES | $331.0K | 3 | 100.0% |
07 / Products and Services
What products or services were purchased?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $331.0K | 3 | 100.0% |
08 / Place of Performance
Where is the work recorded?
MIAMI, MIAMI-DADE, FLORIDA, UNITED STATES
ZIP 331321556
09 / Contract Actions
What modifications and obligations were recorded?
| Signed date | Modification | Obligation | Contracting office | NAICS | PSC |
|---|---|---|---|---|---|
| Sep 9, 2025 | P00002 | $168.7K | W7MY USPFO ACTIVITY CO ARNGOffice code W912LC | 541613 | R701 |
| Apr 18, 2025 | P00001 | $0 | W7MY USPFO ACTIVITY CO ARNGOffice code W912LC | 541613 | R701 |
| Sep 25, 2024 | Base action | $162.2K | W7MY USPFO ACTIVITY CO ARNGOffice code W912LC | 541613 | R701 |
10 / Reading the Contract
How should this award record be interpreted?
Read the PIID as a transaction history, not as a single purchase price. Net obligations combine the base action with later increases, reductions, corrections, and deobligations recorded under the same contract.
Verify the buyer
Agency and office identify who manages the procurement relationship.
Follow modifications
Each action can change funding, scope, dates, or administrative terms.
Compare the market
Use NAICS, PSC, and the contractor profile to identify related buyers and competitors.