GETWAB

01 / Contract Profile

FA300223F0007 Federal Contract Award

Agency code 5700

AFRS MARKETING AND ADVERTISING TASK ORDER (TO) FOR LOCAL DIGITAL ENGAGEMENT SERVICES.

02 / Contract Size and Status

What is the recorded size and timing of this contract?

Net obligations$60.70M
Contract actions13
Potential value$14.77M
Latest actionDec 18, 2025
Effective dateNov 9, 2022
Completion dateDec 31, 2026
NAICS markets1
PSC categories1

03 / Spending Trend

FA300223F0007 contract spending by fiscal year

Annual net obligations across the complete period available for this agency and PIID, from the first recorded fiscal year through the latest contract action.

Latest fiscal year obligations$32.56M
FY 2025
Net obligationsComplete recorded range
Fiscal yearNet obligationsActionsChange
FY 2022$5.28M2
FY 2023$16.11M3+205.1%
FY 2024$6.74M2−58.2%
FY 2025$32.56M6+383.0%

04 / Federal Buyer

Which organization manages this contract?

DepartmentContracting agencyContracting office
DEPT OF DEFENSEDEPT OF THE AIR FORCEFA3002 338 ESS CC

05 / Contractor

Who holds this federal contract?

GSD&M LLC

UEI XYJXY3CL7K87 · CAGE 1PWR1

06 / NAICS Industries

Which industries classify this contract?

CodeDescriptionObligationsActionsShare
541810ADVERTISING AGENCIES$60.70M13100.0%

07 / Products and Services

What products or services were purchased?

CodeDescriptionObligationsActionsShare
R701SUPPORT- MANAGEMENT: ADVERTISING$60.70M13100.0%

08 / Place of Performance

Where is the work recorded?

AUSTIN, TRAVIS, TEXAS, UNITED STATES

ZIP 787035468

09 / Contract Actions

What modifications and obligations were recorded?

Signed dateModificationObligationContracting officeNAICSPSC
Dec 18, 2025P00012$19.11MFA3002 338 ESS CCOffice code FA3002541810R701
Dec 5, 2025P00011$0FA3002 338 ESS CCOffice code FA3002541810R701
Nov 13, 2025P00010$0FA3002 338 ESS CCOffice code FA3002541810R701
Sep 12, 2025P00009$13.05MFA3002 338 ESS CCOffice code FA3002541810R701
Jun 5, 2025P00008$222.8KFA3002 338 ESS CCOffice code FA3002541810R701
Feb 27, 2025P00007$175.0KFA3002 338 ESS CCOffice code FA3002541810R701
Nov 7, 2024P00006$6.70MFA3002 338 ESS CCOffice code FA3002541810R701
Jan 8, 2024P00005$42.1KFA3002 338 ESS CCOffice code FA3002541810R701
Oct 31, 2023P00004$0FA3002 338 ESS CCOffice code FA3002541810R701
Oct 30, 2023P00003$8.45MFA3002 338 ESS CCOffice code FA3002541810R701
Apr 25, 2023P00002$7.66MFA3002 338 ESS CCOffice code FA3002541810R701
Dec 27, 2022P00001$1.40MFA3002 338 ESS CCOffice code FA3002541810R701
Nov 8, 2022Base action$3.88MFA3002 338 ESS CCOffice code FA3002541810R701

10 / Reading the Contract

How should this award record be interpreted?

Read the PIID as a transaction history, not as a single purchase price. Net obligations combine the base action with later increases, reductions, corrections, and deobligations recorded under the same contract.

01

Verify the buyer

Agency and office identify who manages the procurement relationship.

02

Follow modifications

Each action can change funding, scope, dates, or administrative terms.

03

Compare the market

Use NAICS, PSC, and the contractor profile to identify related buyers and competitors.