01 / Contract Profile
77344422F0122 Federal Contract Award
Agency code 7700
TO EXERCISE OPTION YEAR 4 WITH DIVERSITY MARKETING
02 / Contract Size and Status
What is the recorded size and timing of this contract?
03 / Spending Trend
77344422F0122 contract spending by fiscal year
Annual net obligations across the complete period available for this agency and PIID, from the first recorded fiscal year through the latest contract action.
Latest fiscal year obligations$39.6K
FY 2026Net obligationsComplete recorded range
| Fiscal year | Net obligations | Actions | Change |
|---|---|---|---|
| FY 2022 | $36.4K | 1 | — |
| FY 2023 | $36.9K | 4 | +1.6% |
| FY 2024 | $37.9K | 1 | +2.6% |
| FY 2025 | $38.7K | 1 | +2.2% |
| FY 2026 | $39.6K | 1 | +2.1% |
04 / Federal Buyer
Which organization manages this contract?
| Department | Contracting agency | Contracting office |
|---|---|---|
| UNITED STATES INTERNATIONAL DEVELOPMENT FINANCE CORPORATION | UNITED STATES INTERNATIONAL DEVELOPMENT FINANCE CORPORATION | OFFICE OF ACQUISITION |
05 / Contractor
Who holds this federal contract?
DIVERSITY MARKETING AND COMMUNICATIONS LLC
UEI EHULHWP3DPK3 · CAGE 4H9J8
06 / NAICS Industries
Which industries classify this contract?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| 541810 | ADVERTISING AGENCIES | $189.5K | 8 | 100.0% |
07 / Products and Services
What products or services were purchased?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| R708 | SUPPORT- MANAGEMENT: PUBLIC RELATIONS | $189.5K | 8 | 100.0% |
08 / Place of Performance
Where is the work recorded?
EAST ORANGE, ESSEX, NEW JERSEY, UNITED STATES
ZIP 070171315
09 / Contract Actions
What modifications and obligations were recorded?
| Signed date | Modification | Obligation | Contracting office | NAICS | PSC |
|---|---|---|---|---|---|
| Aug 4, 2026 | P00007 | $39.6K | OFFICE OF ACQUISITIONOffice code 773444 | 541810 | R708 |
| Aug 6, 2025 | P00006 | $38.7K | OFFICE OF ACQUISITIONOffice code 773444 | 541810 | R708 |
| Jul 11, 2024 | P00005 | $37.9K | OFFICE OF ACQUISITIONOffice code 773444 | 541810 | R708 |
| Sep 18, 2023 | P00004 | $0 | OFFICE OF ACQUISITIONOffice code 773444 | 541810 | R708 |
| Sep 8, 2023 | P00003 | $37.1K | OFFICE OF ACQUISITIONOffice code 773444 | 541810 | R708 |
| Apr 6, 2023 | P00002 | $0 | OFFICE OF ACQUISITIONOffice code 773444 | 541810 | R708 |
| Feb 15, 2023 | P00001 | -$185 | OFFICE OF ACQUISITIONOffice code 773444 | 541810 | R708 |
| Sep 21, 2022 | Base action | $36.4K | OFFICE OF ACQUISITIONOffice code 773444 | 541810 | R708 |
10 / Reading the Contract
How should this award record be interpreted?
Read the PIID as a transaction history, not as a single purchase price. Net obligations combine the base action with later increases, reductions, corrections, and deobligations recorded under the same contract.
Verify the buyer
Agency and office identify who manages the procurement relationship.
Follow modifications
Each action can change funding, scope, dates, or administrative terms.
Compare the market
Use NAICS, PSC, and the contractor profile to identify related buyers and competitors.