01 / Contract Profile

80NSSC23M0081 Federal Contract Award

Agency code 8000

THE MUSEUM OF SCIENCE (MOS) PROPOSES PROJECT UNITED (UNVEILING NASA S INSPIRATIONAL TALES OF EXPLORATION AND DISCOVERY) WHICH WILL RESULT IN AN ORIGINAL, FEATURE-LENGTH FULLDOME PLANETARIUM SHOW WITH A COMPANION EDUCATOR GUIDE, A MICROSITE WITH A SUITE OF ONLINE DIGITAL EDUCATIONAL RESOURCES THAT RELATE THEMATICALLY TO THE SHOW, AND STRATEGIES FOR IN-MUSEUM VISITORS TO ACCESS THE ONLINE MATERIALS IN SITU AS THEY ARE EXPLORING SPACE-THEMED PHYSICAL EXHIBITS. UNITED WILL AMPLIFY THE VOICES, RESEARCH, WORK, AND ACHIEVEMENTS OF BLACK, INDIGENOUS, AND PEOPLE OF COLOR (BIPOC) THAT HAVE ADVANCED THE SPACE INDUSTRY YET REMAIN UNKNOWN OR UNRECOGNIZED BY A VAST SEGMENT OF OUR COUNTRY. WE WILL PROVIDE SPACE FOR BIPOC VOICES, LED BY OUR CREATIVE PARTNERS FROM THE DOPE LABS PODCAST, TO SHAPE AND INFORM THE PROJECT S CONTENT, AUTHENTICALLY TELL THESE IMPORTANT STORIES, CONNECT WITH BIPOC YOUTH AND FAMILIES IN INSPIRING AND GENUINE WAYS, AND ENSURE BIPOC REPRESENTATION IN ALL FACETS OF THE WORK. THE 2.5-YEAR PROJECT LEVERAGES MOS S DEPTH OF EXPERIENCE AND INSTITUTIONAL CAPABILITIES DEVELOPING POWERFUL MULTIMEDIA EXPERIENCES FOR PLANETARIUM AND ONLINE FORMATS AND ESTABLISHED PLATFORMS FOR BROADLY DISSEMINATING THIS CONTENT. UNITED S CONTENT WILL FOCUS ON BIPOC YOUTH (AGES 12-17). THE VARIETY OF LEARNING MODES WILL ALLOW YOUTH TO EXPERIENCE THE PROJECT S CONTENT FROM ANYWHERE. UNITED SEEKS TO PROMOTE AWARENESS OF NASA SPACE EXPLORATION AMONG UNDERREPRESENTED YOUTH AND THEIR SUPPORT NETWORKS AND TO INSPIRE AND ENGAGE THE NEXT GENERATION OF EXPLORERS BY FEATURING DIVERSE AND MINORITY VOICES IN STEM. THIS WILL BE DONE BY: HIGHLIGHTING THE ACHIEVEMENTS AND CONTRIBUTIONS OF BIPOC FIGURES AT NASA THROUGH A VARIETY OF NOVEL STORYTELLING AND NARRATIVE FORMATS FOR IN-PERSON AND ONLINE AUDIENCES PROMOTING NASA S CULTURE OF DIVERSITY AND INCLUSION BY SHOWCASING THE BREADTH AND VARIETY OF BACKGROUNDS AND CAREERS ESSENTIAL TO THE WORK OF NASA ENGAGING NEW COMMUNITIES AND DIVERSE AUDIENCES BY WORKING COLLABORATIVELY WITH CREATIVE AND ORGANIZATIONAL PARTNERS WHO REPRESENT AND SERVE UNDERREPRESENTED POPULATIONS IN ORDER TO AUTHENTICALLY ELEVATE MINORITY VOICES PROVIDING OPPORTUNITIES FOR BIPOC YOUTH TO SEE THEMSELVES REPRESENTED IN STEM AND INCREASING THE REACH AND IMPACT OF MOS S NASA AND SPACE-RELATED PROGRAMMING THROUGH DISSEMINATION THAT UTILIZES MULTIPLE LEARNING FORMATS AND LEVERAGES MOS S EXISTING NETWORKS. UNITED WILL MEET SEVERAL OF NASA S PERFORMANCE GOALS AND STRATEGIC OBJECTIVES AND WILL ADDRESS THREE OF NASA S STATED COMMUNICATION THEMES MOON TO MARS, SOLAR SYSTEM AND BEYOND, AND HUMANS IN SPACE BY CONVEYING THE CHALLENGES AND TRIUMPHS OF NASA S SPACE EXPLORATION INITIATIVES AND OUR UNDERSTANDING OF THE UNIVERSE THROUGH BIPOC PERSPECTIVES, STORIES, AND VOICES THAT HAVE CONTRIBUTED TO THESE EFFORTS. MOS WILL DRAW UPON RESOURCES FROM NASA S KENNEDY SPACE CENTER (KSC), GODDARD SPACE FLIGHT CENTER (GSFC), JOHNSON SPACE CENTER (JSC), AND HUMAN EXPLORATION AND OPERATIONS MISSION DIRECTORATE (HEOMD) AS THEY USHER IN NEW MISSIONS AND NASA INITIATIVES IN HUMAN AND ROBOTIC SPACEFLIGHT. MOS WILL CONSULT WITH COMMUNITY ORGANIZATIONS FROM THE ONSET OF PROGRAM DEVELOPMENT, CREATING LEARNING EXPERIENCES THAT ARE GROUNDED IN RESEARCH, GUIDED BY FEEDBACK FROM THE COMMUNITIES WE HOPE TO SERVE, AND DESIGNED SPECIFICALLY TO ENGAGE THE UNDERSERVED AUDIENCES WE AIM TO REACH. MOS WILL ALSO PARTNER WITH SIX PLANETARIUMS AND MUSEUMS ACROSS THE COUNTRY AND WILL ADDITIONALLY LEVERAGE PLANETARIUM AND INFORMAL EDUCATION PROFESSIONAL NETWORKS TO SUPPORT DISSEMINATION OF THE PRODUCTS, PRACTICES, AND FINDINGS AT THE END OF THE PROJECT. THE CONTENT DEVELOPED BY UNITED WILL BE VIEWED BY PUBLIC AUDIENCES MULTIPLE TIMES DAILY AT MOS S CHARLES HAYDEN PLANETARIUM (CHP) AND ONLINE THROUGH THE PROJECT S DIGITAL MULTIMEDIA RESOURCES.