01 / Contract Profile
HQ051625CE008 Federal Contract Award
Agency code 97F1
NIELSEN MEDIA RESEARCH DATA
02 / Contract Size and Status
What is the recorded size and timing of this contract?
03 / Spending Trend
HQ051625CE008 contract spending by fiscal year
Annual net obligations across the complete period available for this agency and PIID, from the first recorded fiscal year through the latest contract action.
| Fiscal year | Net obligations | Actions | Change |
|---|---|---|---|
| FY 2025 | $107.3K | 1 | — |
04 / Federal Buyer
Which organization manages this contract?
| Department | Contracting agency | Contracting office |
|---|---|---|
| DEPT OF DEFENSE | DEFENSE MEDIA ACTIVITY (DMA) | HQ DEFENSE MEDIA ACTIVITY |
05 / Contractor
Who holds this federal contract?
THE NIELSEN COMPANY (US), LLC
UEI KW6KXKLLRP33 · CAGE 1XND8
06 / NAICS Industries
Which industries classify this contract?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| 541910 | MARKETING RESEARCH AND PUBLIC OPINION POLLING | $107.3K | 1 | 100.0% |
07 / Products and Services
What products or services were purchased?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| 6770 | FILM, PROCESSED | $107.3K | 1 | 100.0% |
08 / Place of Performance
Where is the work recorded?
NEW YORK, NEW YORK, NEW YORK, UNITED STATES
ZIP 100042434
09 / Contract Actions
What modifications and obligations were recorded?
| Signed date | Modification | Obligation | Contracting office | NAICS | PSC |
|---|---|---|---|---|---|
| Sep 29, 2025 | Base action | $107.3K | HQ DEFENSE MEDIA ACTIVITYOffice code HQ0516 | 541910 | 6770 |
10 / Reading the Contract
How should this award record be interpreted?
Read the PIID as a transaction history, not as a single purchase price. Net obligations combine the base action with later increases, reductions, corrections, and deobligations recorded under the same contract.
Verify the buyer
Agency and office identify who manages the procurement relationship.
Follow modifications
Each action can change funding, scope, dates, or administrative terms.
Compare the market
Use NAICS, PSC, and the contractor profile to identify related buyers and competitors.