01 / NAICS Market Profile
NAICS 541850 Indoor And Outdoor Display Advertising Federal Contracts
North American Industry Classification System code 541850
Federal contract activity classified under Indoor And Outdoor Display Advertising across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541850 federal market?
03 / Spending Trend
NAICS 541850 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$4.69M
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $7.01M | 165 | 72 | 35 | — |
| FY 2020 | $5.19M | 130 | 45 | 27 | −25.9% |
| FY 2021 | $4.76M | 150 | 58 | 28 | −8.2% |
| FY 2022 | $8.18M | 159 | 65 | 28 | +71.7% |
| FY 2023 | $9.84M | 170 | 64 | 28 | +20.2% |
| FY 2024 | $8.41M | 183 | 64 | 36 | −14.5% |
| FY 2025 | $4.69M | 152 | 72 | 36 | −44.2% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| DEPT OF THE ARMY | 2100 | $9.40M | 249 | 87 | 19.5% |
| U.S. FISH AND WILDLIFE SERVICE | 1448 | $6.78M | 71 | 7 | 14.1% |
| OFFICE OF THE SECRETARY | 1301 | $6.20M | 128 | 2 | 12.9% |
| EDUCATION, DEPARTMENT OF | 9100 | $4.37M | 59 | 2 | 9.1% |
| DEPT OF THE NAVY | 1700 | $3.16M | 39 | 20 | 6.6% |
| NATIONAL INSTITUTES OF HEALTH | 7529 | $2.75M | 48 | 5 | 5.7% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $2.01M | 55 | 19 | 4.2% |
| DEPT OF THE AIR FORCE | 5700 | $2.00M | 21 | 9 | 4.2% |
| BUREAU OF LAND MANAGEMENT | 1422 | $1.60M | 89 | 12 | 3.3% |
| INTERNAL REVENUE SERVICE | 2050 | $1.02M | 7 | 3 | 2.1% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541850?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| DEPT OF COMMERCE SSPO | 1331L5 | OFFICE OF THE SECRETARY | $6.20M | 128 | 2 | 12.9% |
| FSA ACQUISITIONS OFFICE | 910031 | EDUCATION, DEPARTMENT OF | $4.37M | 59 | 2 | 9.1% |
| FWS HEADQUARTERS | 140F09 | U.S. FISH AND WILDLIFE SERVICE | $2.84M | 33 | 2 | 5.9% |
| W7MY USPFO ACTIVITY CO ARNG | W912LC | DEPT OF THE ARMY | $2.60M | 27 | 6 | 5.4% |
| COMMANDING GENERAL | M00263 | DEPT OF THE NAVY | $2.03M | 10 | 3 | 4.2% |
| NATIONAL INSTITUTES OF HEALTH OLAO | 75N980 | NATIONAL INSTITUTES OF HEALTH | $1.97M | 28 | 2 | 4.1% |
| FA7014 AFDW PK | FA7014 | DEPT OF THE AIR FORCE | $1.70M | 11 | 1 | 3.5% |
| FWS, IT SERVICES | 140F1S | U.S. FISH AND WILDLIFE SERVICE | $1.43M | 13 | 1 | 3.0% |
| FWS, HURRICANE&RECOVERY | 140FHR | U.S. FISH AND WILDLIFE SERVICE | $1.09M | 3 | 1 | 2.3% |
| CDC OFFICE OF ACQUISITION SERVICES | 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $1.00M | 12 | 2 | 2.1% |
06 / Top Vendors
Which contractors lead the NAICS 541850 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| SNAPIT SOLUTIONS LLC | $6.90M | 119 | 3 | 14.4% | Sep 18, 2025 |
| D J CASE & ASSOCIATES, INC | $5.42M | 78 | 4 | 11.3% | Sep 5, 2025 |
| MIAMI ENVIRONMENTAL & ENERGY SOLUTIONS, LLC | $4.17M | 51 | 4 | 8.7% | Sep 22, 2025 |
| ASK ASSOCIATES INCORPORATED | $3.54M | 70 | 3 | 7.4% | Aug 8, 2022 |
| ENTERTAINMENT MARKETING GROUP, INC., THE | $2.24M | 28 | 4 | 4.7% | Jul 31, 2024 |
| C.R. & A. CUSTOM APPAREL INC. | $1.88M | 7 | 1 | 3.9% | Sep 22, 2025 |
| IMG COLLEGE, LLC | $1.88M | 25 | 1 | 3.9% | Sep 16, 2025 |
| CAPITOL EXHIBIT SERVICES, INC. | $1.47M | 21 | 6 | 3.1% | Jul 29, 2025 |
| COLOR-AD INC | $1.09M | 3 | 1 | 2.3% | Sep 25, 2025 |
| NEUTRON MEDIA INC | $1.03M | 7 | 1 | 2.1% | Feb 29, 2024 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541850?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $14.13M | 374 | 108 | 29.4% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $6.58M | 84 | 15 | 13.7% |
| R699 | SUPPORT- ADMINISTRATIVE: OTHER | $5.26M | 118 | 4 | 10.9% |
| 9905 | SIGNS, ADVERTISING DISPLAYS, AND IDENTIFICATION PLATES | $4.77M | 177 | 70 | 9.9% |
| R706 | SUPPORT- MANAGEMENT: LOGISTICS SUPPORT | $3.21M | 44 | 2 | 6.7% |
| Z2PB | REPAIR OR ALTERATION OF EXHIBIT DESIGN (NON-BUILDING) | $2.76M | 13 | 2 | 5.7% |
| DA01 | IT AND TELECOM - BUSINESS APPLICATION/APPLICATION DEVELOPMENT SUPPORT SERVICES (LABOR) | $2.00M | 8 | 1 | 4.2% |
| DF10 | IT AND TELECOM - IT MANAGEMENT AS A SERVICE | $1.88M | 8 | 1 | 3.9% |
| R799 | SUPPORT- MANAGEMENT: OTHER | $1.20M | 20 | 7 | 2.5% |
| R405 | SUPPORT- PROFESSIONAL: OPERATIONS RESEARCH/QUANTITATIVE ANALYSIS | $633.5K | 13 | 1 | 1.3% |
08 / Buying Pattern
How does the government buy in NAICS 541850?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $17.35M | 569 |
| BPA CALL | $14.73M | 255 |
| DELIVERY ORDER | $13.86M | 253 |
| DEFINITIVE CONTRACT | $2.14M | 32 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541850?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $48.08M market as addressable.