01 / Vendor Profile
NIELSEN CONSUMER LLC Federal Contracts and Awards
UEI VB6DSM6SGXJ5 · CAGE 966H5
Federal contract activity attributed to this vendor identity across FY 2019–FY 2025. Obligations are FPDS accounting transactions, not company revenue.
02 / Federal Business Size
Federal contract market at a glance
Measured consistently across FY 2019–FY 2025.
Across FY 2019–FY 2025, FPDS records attribute $21.32M in net contract obligations to NIELSEN CONSUMER LLC across 48 contract actions. Net obligations include positive obligations and later deobligations recorded during the same period.
03 / Spending Trend
NIELSEN CONSUMER LLC contract spending by year
Annual net obligations show whether recorded federal business expanded or contracted, while actions and customer counts show the breadth of that activity.
Total obligations$4.69M
FY 2025ObligationsHistorical spending range
| Fiscal year | Obligations | Actions | Federal customers | Change |
|---|---|---|---|---|
| FY 2021 | $509.8K | 1 | 1 | — |
| FY 2022 | $4.42M | 17 | 6 | +767.5% |
| FY 2023 | $4.95M | 10 | 6 | +11.8% |
| FY 2024 | $6.75M | 11 | 7 | +36.5% |
| FY 2025 | $4.69M | 9 | 5 | −30.6% |
04 / Federal Customers
Which federal agencies buy from NIELSEN CONSUMER LLC?
Ranked by net obligations during FY 2019–FY 2025.
| Agency | Code | Obligations | Actions | Vendor share |
|---|---|---|---|---|
| 1323 | $10.63M | 6 | 49.9% | |
| 7524 | $7.67M | 20 | 36.0% | |
| 12H2 | $1.78M | 5 | 8.3% | |
| 7523 | $576.4K | 5 | 2.7% | |
| 1301 | $189.6K | 5 | 0.9% | |
| 2900 | $139.9K | 1 | 0.7% | |
| 2036 | $131.0K | 3 | 0.6% | |
| 6800 | $126.0K | 2 | 0.6% | |
| 0559 | $74.4K | 1 | 0.3% |
05 / Contracting Offices
Which contracting offices buy from NIELSEN CONSUMER LLC?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendor share |
|---|---|---|---|---|---|
| 1333LB | US CENSUS BUREAU | $10.63M | 6 | 49.9% | |
| 75F401 | FOOD AND DRUG ADMINISTRATION | $7.67M | 20 | 36.0% | |
| 1232SA | AGRICULTURAL RESEARCH SERVICE | $1.78M | 5 | 8.3% | |
| 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $576.4K | 5 | 2.7% | |
| 1331L5 | OFFICE OF THE SECRETARY | $189.6K | 5 | 0.9% | |
| 29FTC1 | FEDERAL TRADE COMMISSION | $139.9K | 1 | 0.7% | |
| 203414 | BUREAU OF THE FISCAL SERVICE | $131.0K | 3 | 0.6% | |
| 68HE0B | ENVIRONMENTAL PROTECTION AGENCY | $126.0K | 2 | 0.6% | |
| 05GA0A | GAO, EXCEPT COMPTROLLER GENERAL | $74.4K | 1 | 0.3% |
06 / Top NAICS Industries
Which industries define this vendor’s federal work?
| NAICS | Description | Obligations | Actions | Customers | Share |
|---|---|---|---|---|---|
| 541910 | MARKETING RESEARCH AND PUBLIC OPINION POLLING | $16.44M | 39 | 8 | 77.1% |
| 811219 | OTHER ELECTRONIC AND PRECISION EQUIPMENT REPAIR AND MAINTENANCE | $4.61M | 6 | 1 | 21.6% |
| 519190 | ALL OTHER INFORMATION SERVICES | $191.1K | 2 | 1 | 0.9% |
| 541990 | ALL OTHER PROFESSIONAL, SCIENTIFIC, AND TECHNICAL SERVICES | $74.4K | 1 | 1 | 0.3% |
07 / Top Product and Service Codes
What products and services does the government buy from this vendor?
| PSC | Description | Obligations | Actions | Customers | Share |
|---|---|---|---|---|---|
| DH01 | IT AND TELECOM - PLATFORM SUPPORT SERVICES: DATABASE, MAINFRAME, MIDDLEWARE (LABOR) | $10.85M | 10 | 2 | 50.9% |
| DD01 | IT AND TELECOM - SERVICE DELIVERY SUPPORT SERVICES: ITSM, OPERATIONS CENTER, PROJECT/PM (LABOR) | $4.40M | 2 | 1 | 20.6% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $2.86M | 12 | 1 | 13.4% |
| B507 | SPECIAL STUDIES/ANALYSIS- ECONOMIC | $1.78M | 5 | 1 | 8.3% |
| R702 | SUPPORT- MANAGEMENT: DATA COLLECTION | $767.5K | 7 | 2 | 3.6% |
| B529 | SPECIAL STUDIES/ANALYSIS- SCIENTIFIC DATA | $329.5K | 6 | 2 | 1.5% |
| B506 | SPECIAL STUDIES/ANALYSIS- DATA (OTHER THAN SCIENTIFIC) | $131.0K | 3 | 1 | 0.6% |
| 7630 | NEWSPAPERS AND PERIODICALS | $126.0K | 2 | 1 | 0.6% |
| R699 | SUPPORT- ADMINISTRATIVE: OTHER | $74.4K | 1 | 1 | 0.3% |
08 / Competition Pattern
How was NIELSEN CONSUMER LLC’s federal work competed?
Competition categories describe the procurement path recorded on the underlying contract actions.
09 / Recent Contract Awards
What contract actions were recorded most recently for NIELSEN CONSUMER LLC?
The latest recorded PIIDs connect this profile to the underlying federal award search.
| Award / PIID | Signed | Obligation | Agency / office | NAICS | PSC |
|---|---|---|---|---|---|
| 75F40121F19001 | Sep 24, 2025 | $1.20M | FOOD AND DRUG ADMINISTRATION FDA OFFICE OF ACQ GRANT SVCS | 811219 | DH01 |
10 / Interpreting the Profile
How should you evaluate NIELSEN CONSUMER LLC as a federal contractor?
Read obligations, customers, markets, competition, and individual awards together. A large historical total indicates federal scale, but it does not by itself describe current backlog, commercial revenue, profitability, or future opportunity.
Separate obligations from revenue
FPDS obligations are government accounting actions and may include later deobligations.
Follow customer concentration
Agency and office concentration reveals where the vendor’s federal relationships are strongest.
Test market overlap
NAICS and PSC shares show whether the vendor competes in the same markets as your company.
Inspect the awards
Open the PIIDs to verify dates, offices, classifications, and transaction history.