01 / Vendor Profile
THE ADVERTISING COUNCIL INC Federal Contracts and Awards
UEI JV39FYRGTSF3 · CAGE 5M604
Federal contract activity attributed to this vendor identity across FY 2020–FY 2026. Obligations are FPDS accounting transactions, not company revenue.
02 / Federal Business Size
Federal contract market at a glance
Measured consistently across FY 2020–FY 2026.
Across FY 2020–FY 2026, FPDS records attribute $74.00M in net contract obligations to THE ADVERTISING COUNCIL INC across 84 contract actions. Net obligations include positive obligations and later deobligations recorded during the same period.
03 / Spending Trend
THE ADVERTISING COUNCIL INC contract spending by year
Annual net obligations show whether recorded federal business expanded or contracted, while actions and customer counts show the breadth of that activity.
Total obligations$9.40M
FY 2026ObligationsHistorical spending range
| Fiscal year | Obligations | Actions | Federal customers | Change |
|---|---|---|---|---|
| FY 2020 | $8.78M | 6 | 3 | — |
| FY 2021 | $6.91M | 13 | 4 | −21.3% |
| FY 2022 | $13.71M | 15 | 4 | +98.4% |
| FY 2023 | $11.69M | 11 | 5 | −14.7% |
| FY 2024 | $12.51M | 14 | 4 | +7.0% |
| FY 2025 | $11.00M | 17 | 3 | −12.1% |
| FY 2026 | $9.40M | 8 | 3 | −14.5% |
04 / Federal Customers
Which federal agencies buy from THE ADVERTISING COUNCIL INC?
Ranked by net obligations during FY 2020–FY 2026.
| Agency | Code | Obligations | Actions | Vendor share |
|---|---|---|---|---|
| 6940 | $48.95M | 44 | 66.2% | |
| 3600 | $14.82M | 19 | 20.0% | |
| 7022 | $8.12M | 15 | 11.0% | |
| 1100 | $2.10M | 4 | 2.8% | |
| 955F | $0 | 1 | 0.0% | |
| 7200 | $0 | 1 | 0.0% |
05 / Contracting Offices
Which contracting offices buy from THE ADVERTISING COUNCIL INC?
Ranked by net obligations during FY 2020–FY 2026.
| Office | Code | Agency | Obligations | Actions | Vendor share |
|---|---|---|---|---|---|
| 693JJ9 | NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION | $48.95M | 44 | 66.2% | |
| 36C10X | VETERANS AFFAIRS, DEPARTMENT OF | $14.82M | 19 | 20.0% | |
| 70FA40 | FEDERAL EMERGENCY MANAGEMENT AGENCY | $8.12M | 15 | 11.0% | |
| 113160 | EXECUTIVE OFFICE OF THE PRESIDENT | $2.10M | 4 | 2.8% | |
| 9531CB | CONSUMER FINANCIAL PROTECTION BUREAU | $0 | 1 | 0.0% | |
| 720LPA | AGENCY FOR INTERNATIONAL DEVELOPMENT | $0 | 1 | 0.0% |
06 / Top NAICS Industries
Which industries define this vendor’s federal work?
07 / Top Product and Service Codes
What products and services does the government buy from this vendor?
08 / Competition Pattern
How was THE ADVERTISING COUNCIL INC’s federal work competed?
Competition categories describe the procurement path recorded on the underlying contract actions.
09 / Recent Contract Awards
What contract actions were recorded most recently for THE ADVERTISING COUNCIL INC?
The latest recorded PIIDs connect this profile to the underlying federal award search.
| Award / PIID | Signed | Obligation | Agency / office | NAICS | PSC |
|---|---|---|---|---|---|
| 36C10X26P0035 | Sep 16, 2026 | $2.26M | VETERANS AFFAIRS, DEPARTMENT OF SAC FREDERICK (36C10X) | 541810 | R701 |
10 / Interpreting the Profile
How should you evaluate THE ADVERTISING COUNCIL INC as a federal contractor?
Read obligations, customers, markets, competition, and individual awards together. A large historical total indicates federal scale, but it does not by itself describe current backlog, commercial revenue, profitability, or future opportunity.
Separate obligations from revenue
FPDS obligations are government accounting actions and may include later deobligations.
Follow customer concentration
Agency and office concentration reveals where the vendor’s federal relationships are strongest.
Test market overlap
NAICS and PSC shares show whether the vendor competes in the same markets as your company.
Inspect the awards
Open the PIIDs to verify dates, offices, classifications, and transaction history.