01 / Contract Profile
36C77623C0104 Federal Contract Award
Agency code 3600
VHA RECRUITMENT MARKETING & ADVERTISING CAMPAIGN OY 2 - EO 14398
02 / Contract Size and Status
What is the recorded size and timing of this contract?
03 / Spending Trend
36C77623C0104 contract spending by fiscal year
Annual net obligations across the complete period available for this agency and PIID, from the first recorded fiscal year through the latest contract action.
Latest fiscal year obligations-$34.3K
FY 2026Net obligationsComplete recorded range
| Fiscal year | Net obligations | Actions | Change |
|---|---|---|---|
| FY 2023 | $9.95M | 1 | — |
| FY 2024 | $9.95M | 3 | +0.0% |
| FY 2025 | $4.94M | 6 | −50.3% |
| FY 2026 | -$34.3K | 2 | −100.7% |
04 / Federal Buyer
Which organization manages this contract?
| Department | Contracting agency | Contracting office |
|---|---|---|
| VETERANS AFFAIRS, DEPARTMENT OF | VETERANS AFFAIRS, DEPARTMENT OF | RPO CENTRAL (36C24C) |
05 / Contractor
Who holds this federal contract?
ARROW ARC LLC
UEI K6BVRM8LQ4Q8 · CAGE 9DC55
06 / NAICS Industries
Which industries classify this contract?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| 541613 | MARKETING CONSULTING SERVICES | $24.81M | 12 | 100.0% |
07 / Products and Services
What products or services were purchased?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $24.81M | 12 | 100.0% |
08 / Place of Performance
Where is the work recorded?
ALEXANDRIA, ALEXANDRIA CITY, VIRGINIA, UNITED STATES
ZIP 223143234
09 / Contract Actions
What modifications and obligations were recorded?
| Signed date | Modification | Obligation | Contracting office | NAICS | PSC |
|---|---|---|---|---|---|
| Jul 1, 2026 | P00011 | $0 | RPO CENTRAL (36C24C)Office code 36C24C | 541613 | R701 |
| May 18, 2026 | P00010 | -$34.3K | PCAC (36C776)Office code 36C776 | 541613 | R701 |
| Sep 30, 2025 | P00009 | $1.00M | PCAC (36C776)Office code 36C776 | 541613 | R701 |
| Sep 10, 2025 | P00008 | -$0 | PCAC (36C776)Office code 36C776 | 541613 | R701 |
| Aug 6, 2025 | P00007 | $7.27M | PCAC (36C776)Office code 36C776 | 541613 | R701 |
| Apr 10, 2025 | P00006 | $0 | PCAC (36C776)Office code 36C776 | 541613 | R701 |
| Mar 31, 2025 | P00004 | -$30.9K | PCAC (36C776)Office code 36C776 | 541613 | R701 |
| Mar 7, 2025 | P00005 | -$3.30M | PCAC (36C776)Office code 36C776 | 541613 | R701 |
| Nov 20, 2024 | P00003 | $0 | PCAC (36C776)Office code 36C776 | 541613 | R701 |
| Aug 1, 2024 | P00002 | $9.95M | PCAC (36C776)Office code 36C776 | 541613 | R701 |
| Mar 13, 2024 | P00001 | $0 | PCAC (36C776)Office code 36C776 | 541613 | R701 |
| Sep 25, 2023 | Base action | $9.95M | PCAC (36C776)Office code 36C776 | 541613 | R701 |
10 / Reading the Contract
How should this award record be interpreted?
Read the PIID as a transaction history, not as a single purchase price. Net obligations combine the base action with later increases, reductions, corrections, and deobligations recorded under the same contract.
Verify the buyer
Agency and office identify who manages the procurement relationship.
Follow modifications
Each action can change funding, scope, dates, or administrative terms.
Compare the market
Use NAICS, PSC, and the contractor profile to identify related buyers and competitors.