01 / Contract Profile
693JJ922F00104N Federal Contract Award
Agency code 6940
TITLE: DRUG-IMPAIRED DRIVING SOCIAL NORMING CAMPAIGN
02 / Contract Size and Status
What is the recorded size and timing of this contract?
03 / Spending Trend
693JJ922F00104N contract spending by fiscal year
Annual net obligations across the complete period available for this agency and PIID, from the first recorded fiscal year through the latest contract action.
Latest fiscal year obligations$900.0K
FY 2026Net obligationsComplete recorded range
| Fiscal year | Net obligations | Actions | Change |
|---|---|---|---|
| FY 2022 | $1.10M | 1 | — |
| FY 2023 | $986.2K | 1 | −10.5% |
| FY 2024 | $1.25M | 1 | +26.8% |
| FY 2025 | $900.0K | 2 | −28.0% |
| FY 2026 | $900.0K | 1 | +0.0% |
04 / Federal Buyer
Which organization manages this contract?
| Department | Contracting agency | Contracting office |
|---|---|---|
| TRANSPORTATION, DEPARTMENT OF | NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION | 693JJ9 NHTSA OFFICE OF ACQUISTION |
05 / Contractor
Who holds this federal contract?
ADVERTISING COUNCIL, INC., THE
UEI JV39FYRGTSF3 · CAGE 5M604
06 / NAICS Industries
Which industries classify this contract?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| 541810 | ADVERTISING AGENCIES | $5.14M | 6 | 100.0% |
07 / Products and Services
What products or services were purchased?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $5.14M | 6 | 100.0% |
08 / Place of Performance
Where is the work recorded?
NEW YORK, NEW YORK, NEW YORK, UNITED STATES
ZIP 100174503
09 / Contract Actions
What modifications and obligations were recorded?
| Signed date | Modification | Obligation | Contracting office | NAICS | PSC |
|---|---|---|---|---|---|
| Jun 17, 2026 | P00005 | $900.0K | 693JJ9 NHTSA OFFICE OF ACQUISTIONOffice code 693JJ9 | 541810 | R701 |
| Sep 23, 2025 | P00004 | $900.0K | 693JJ9 NHTSA OFFICE OF ACQUISTIONOffice code 693JJ9 | 541810 | R701 |
| Apr 8, 2025 | P00003 | $0 | 693JJ9 NHTSA OFFICE OF ACQUISTIONOffice code 693JJ9 | 541810 | R701 |
| Sep 26, 2024 | P00002 | $1.25M | 693JJ9 NHTSA OFFICE OF ACQUISTIONOffice code 693JJ9 | 541810 | R701 |
| Aug 18, 2023 | P00001 | $986.2K | 693JJ9 NHTSA OFFICE OF ACQUISTIONOffice code 693JJ9 | 541810 | R701 |
| Sep 16, 2022 | Base action | $1.10M | 693JJ9 NHTSA OFFICE OF ACQUISTIONOffice code 693JJ9 | 541810 | R701 |
10 / Reading the Contract
How should this award record be interpreted?
Read the PIID as a transaction history, not as a single purchase price. Net obligations combine the base action with later increases, reductions, corrections, and deobligations recorded under the same contract.
Verify the buyer
Agency and office identify who manages the procurement relationship.
Follow modifications
Each action can change funding, scope, dates, or administrative terms.
Compare the market
Use NAICS, PSC, and the contractor profile to identify related buyers and competitors.