01 / NAICS Market Profile
NAICS 451120 Hobby, Toy, And Game Stores Federal Contracts
North American Industry Classification System code 451120
Federal contract activity classified under Hobby, Toy, And Game Stores across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 451120 federal market?
03 / Spending Trend
NAICS 451120 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$0
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $47.7K | 9 | 2 | 2 | — |
| FY 2020 | -$982 | 1 | 1 | 1 | −102.1% |
| FY 2021 | -$36.1K | 1 | 1 | 1 | −3,575.3% |
| FY 2022 | -$748 | 2 | 2 | 2 | +97.9% |
| FY 2023 | $0 | 0 | 0 | 0 | +100.0% |
| FY 2024 | $0 | 0 | 0 | 0 | — |
| FY 2025 | $0 | 0 | 0 | 0 | — |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| DEPT OF DEFENSE EDUCATION ACTIVITY (DODEA) | 97F2 | $25.9K | 10 | 1 | 261.2% |
| FOOD SAFETY AND INSPECTION SERVICE | 12G2 | $20.7K | 1 | 1 | 209.0% |
| DEPT OF THE ARMY | 2100 | -$36.7K | 2 | 1 | -370.2% |
05 / Contracting Offices
Which contracting offices buy in NAICS 451120?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| DOD EDUCATION ACTIVITY | HE1254 | DEPT OF DEFENSE EDUCATION ACTIVITY (DODEA) | $25.9K | 10 | 1 | 261.2% |
| USDA, FSIS, OAS PCMB | 123A94 | FOOD SAFETY AND INSPECTION SERVICE | $20.7K | 1 | 1 | 209.0% |
| W40M MRC0 WEST | W81K00 | DEPT OF THE ARMY | -$36.7K | 2 | 1 | -370.2% |
06 / Top Vendors
Which contractors lead the NAICS 451120 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| LEGO SYSTEMS, INC. | $25.9K | 10 | 1 | 261.2% | Oct 26, 2021 |
| PROMOTIONS PLUS, INC. | $20.7K | 1 | 1 | 209.0% | Aug 16, 2019 |
| COOLSYSTEMS, INC. | -$36.7K | 2 | 1 | -370.2% | Apr 12, 2022 |
07 / Product and Service Mix
What products and services are purchased under NAICS 451120?
08 / Buying Pattern
How does the government buy in NAICS 451120?
| Common action type | Obligations | Actions |
|---|---|---|
| DELIVERY ORDER | $25.9K | 10 |
| PURCHASE ORDER | -$16.0K | 3 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 451120?
| Award / PIID | Vendor | Signed date | Obligation | PSC | Agency / office |
|---|
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $9.9K market as addressable.