01 / NAICS Market Profile
NAICS 453220 Gift, Novelty, And Souvenir Stores Federal Contracts
North American Industry Classification System code 453220
Federal contract activity classified under Gift, Novelty, And Souvenir Stores across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 453220 federal market?
03 / Spending Trend
NAICS 453220 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$0
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $597.2K | 73 | 11 | 9 | — |
| FY 2020 | $542.4K | 51 | 12 | 12 | −9.2% |
| FY 2021 | $440.6K | 57 | 13 | 11 | −18.8% |
| FY 2022 | $548.1K | 54 | 16 | 12 | +24.4% |
| FY 2023 | -$53.7K | 36 | 4 | 4 | −109.8% |
| FY 2024 | -$28.5K | 1 | 1 | 1 | +46.8% |
| FY 2025 | $0 | 0 | 0 | 0 | +100.0% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| FEDERAL PRISON INDUSTRIES / UNICOR | 1542 | $492.9K | 10 | 4 | 24.1% |
| FEDERAL BUREAU OF INVESTIGATION | 1549 | $347.6K | 8 | 1 | 17.0% |
| STATE, DEPARTMENT OF | 1900 | $343.0K | 24 | 4 | 16.8% |
| DRUG ENFORCEMENT ADMINISTRATION | 1524 | $263.7K | 158 | 1 | 12.9% |
| OFFICE OF THE COMPTROLLER OF THE CURRENCY | 2046 | $168.1K | 21 | 2 | 8.2% |
| SMITHSONIAN INSTITUTION | 3300 | $99.3K | 13 | 1 | 4.9% |
| UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | 9568 | $53.2K | 2 | 2 | 2.6% |
| WASHINGTON HEADQUARTERS SERVICES (WHS) | 97F5 | $51.2K | 1 | 1 | 2.5% |
| HOUSING AND URBAN DEVELOPMENT, DEPARTMENT OF | 8600 | $48.4K | 3 | 1 | 2.4% |
| FOREST SERVICE | 12C2 | $36.8K | 13 | 1 | 1.8% |
05 / Contracting Offices
Which contracting offices buy in NAICS 453220?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| DIVISION 1200 | 15F067 | FEDERAL BUREAU OF INVESTIGATION | $347.6K | 8 | 1 | 17.0% |
| FEDERAL PRISON INDUSTRIES, INC | 15UJES | FEDERAL PRISON INDUSTRIES / UNICOR | $303.7K | 7 | 2 | 14.8% |
| HEADQUATERS | 15DDHQ | DRUG ENFORCEMENT ADMINISTRATION | $263.7K | 158 | 1 | 12.9% |
| ACQUISITIONS - AQM MOMENTUM | 19AQMM | STATE, DEPARTMENT OF | $191.0K | 14 | 1 | 9.3% |
| UNITED STATES DEPARTMENT OF JUSTICE, DBA FEDERAL PRISON INDUSTRIES | 15UCUM | FEDERAL PRISON INDUSTRIES, INC. | $189.2K | 3 | 3 | 9.2% |
| COMPTROLLER OF CURRENCY ACQS | 2031JW | OFFICE OF THE COMPTROLLER OF THE CURRENCY | $168.1K | 21 | 2 | 8.2% |
| USDA FOREST SERVICE | 12046W | FOREST SERVICE | $71.4K | 8 | 1 | 3.5% |
| TSI EAST/SOUTH ASIA REG OF-BANGKOK | 95T807 | UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | $53.2K | 2 | 2 | 2.6% |
| WASHINGTON HEADQUARTERS SERVICES | HQ0034 | WASHINGTON HEADQUARTERS SERVICES (WHS) | $51.2K | 1 | 1 | 2.5% |
| U.S. EMBASSY DOHA | 19QA10 | STATE, DEPARTMENT OF | $50.7K | 2 | 1 | 2.5% |
06 / Top Vendors
Which contractors lead the NAICS 453220 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| ORANGE LAB MEDIA GROUP, LLC | $347.6K | 8 | 1 | 17.0% | Jan 12, 2023 |
| CLASSIC ART OF BROOKLAND, LLC | $263.7K | 158 | 1 | 12.9% | Sep 1, 2023 |
| AMERIMAC, LTD. | $218.3K | 2 | 1 | 10.7% | Sep 21, 2022 |
| BROADWAY MARKETING, LTD. | $191.0K | 14 | 1 | 9.3% | Aug 12, 2024 |
| ML CLICK MARKETING LLC | $167.4K | 6 | 1 | 8.2% | Nov 6, 2019 |
| MISCELLANEOUS FOREIGN AWARDEES | $158.0K | 10 | 3 | 7.7% | Sep 30, 2022 |
| INTERNATIONAL PROMOTIONAL IDEAS INC | $138.4K | 18 | 1 | 6.8% | Mar 28, 2023 |
| VARGE INTERNATIONAL LTD | $99.3K | 13 | 1 | 4.9% | Mar 23, 2022 |
| JDS INDUSTRIES INC | $58.3K | 1 | 1 | 2.8% | Aug 18, 2022 |
| EVERYONE LOVES BUTTONS, INC. | $51.2K | 1 | 1 | 2.5% | Jan 23, 2020 |
07 / Product and Service Mix
What products and services are purchased under NAICS 453220?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 7510 | OFFICE SUPPLIES | $286.0K | 34 | 9 | 14.0% |
| 7690 | MISCELLANEOUS PRINTED MATTER | $263.5K | 159 | 2 | 12.9% |
| 9340 | GLASS FABRICATED MATERIALS | $190.9K | 15 | 2 | 9.3% |
| 6640 | LABORATORY EQUIPMENT AND SUPPLIES | $164.5K | 4 | 1 | 8.0% |
| 8415 | CLOTHING, SPECIAL PURPOSE | $138.2K | 4 | 1 | 6.8% |
| 7830 | RECREATIONAL AND GYMNASTIC EQUIPMENT | $136.3K | 1 | 1 | 6.7% |
| 8455 | BADGES AND INSIGNIA | $125.3K | 13 | 3 | 6.1% |
| 8465 | INDIVIDUAL EQUIPMENT | $108.8K | 3 | 3 | 5.3% |
| 7520 | OFFICE DEVICES AND ACCESSORIES | $86.8K | 3 | 1 | 4.2% |
| 9905 | SIGNS, ADVERTISING DISPLAYS, AND IDENTIFICATION PLATES | $86.6K | 8 | 4 | 4.2% |
08 / Buying Pattern
How does the government buy in NAICS 453220?
| Common action type | Obligations | Actions |
|---|---|---|
| BPA CALL | $721.1K | 176 |
| PURCHASE ORDER | $995.7K | 64 |
| DELIVERY ORDER | $138.4K | 18 |
| DEFINITIVE CONTRACT | $191.0K | 14 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 453220?
| Award / PIID | Vendor | Signed date | Obligation | PSC | Agency / office |
|---|
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $2.05M market as addressable.