01 / NAICS Market Profile
NAICS 454110 Electronic Shopping And Mail-Order Houses Federal Contracts
North American Industry Classification System code 454110
Federal contract activity classified under Electronic Shopping And Mail-Order Houses across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 454110 federal market?
03 / Spending Trend
NAICS 454110 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year-$11.8K
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $333.7K | 63 | 18 | 21 | — |
| FY 2020 | $13.30M | 48 | 15 | 16 | +3,884.8% |
| FY 2021 | $492.0K | 27 | 8 | 12 | −96.3% |
| FY 2022 | $511.9K | 30 | 8 | 8 | +4.0% |
| FY 2023 | -$27.0K | 7 | 3 | 4 | −105.3% |
| FY 2024 | -$15.6K | 2 | 2 | 2 | +42.4% |
| FY 2025 | -$11.8K | 3 | 2 | 3 | +24.2% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| FEDERAL EMERGENCY MANAGEMENT AGENCY | 7022 | $12.91M | 4 | 2 | 88.6% |
| OFFICE OF ASSISTANT SECRETARY FOR PREPAREDNESS AND RESPONSE | 7505 | $380.0K | 2 | 1 | 2.6% |
| CENTERS FOR DISEASE CONTROL AND PREVENTION | 7523 | $311.0K | 6 | 1 | 2.1% |
| STATE, DEPARTMENT OF | 1900 | $282.1K | 22 | 8 | 1.9% |
| NATIONAL ARCHIVES AND RECORDS ADMINISTRATION | 8800 | $140.0K | 13 | 1 | 1.0% |
| SMITHSONIAN INSTITUTION | 3300 | $92.7K | 20 | 6 | 0.6% |
| UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | 9568 | $77.8K | 3 | 1 | 0.5% |
| FOREST SERVICE | 12C2 | $70.0K | 6 | 5 | 0.5% |
| FEDERAL BUREAU OF INVESTIGATION | 1549 | $45.9K | 13 | 4 | 0.3% |
| DRUG ENFORCEMENT ADMINISTRATION | 1524 | $45.6K | 30 | 4 | 0.3% |
05 / Contracting Offices
Which contracting offices buy in NAICS 454110?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| REGION 4: EMERGENCY PREPAREDNESS AN | 70FBR4 | FEDERAL EMERGENCY MANAGEMENT AGENCY | $12.82M | 1 | 1 | 87.9% |
| BARDA - ASPR / DAAPPO / BARDA DCMA | 75A501 | OFFICE OF ASSISTANT SECRETARY FOR PREPAREDNESS AND RESPONSE | $380.0K | 2 | 1 | 2.6% |
| CDC OFFICE OF ACQUISITION SERVICES | 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $311.0K | 6 | 1 | 2.1% |
| NATIONAL CONTINUITY SECTION(CON50) | 70FA50 | FEDERAL EMERGENCY MANAGEMENT AGENCY | $199.4K | 2 | 1 | 1.4% |
| NARA CONTRACTING OFFICE | 883103 | NATIONAL ARCHIVES AND RECORDS ADMINISTRATION | $140.0K | 13 | 1 | 1.0% |
| U.S.EMBASSY KINSHASA | 19CG50 | STATE, DEPARTMENT OF | $96.6K | 1 | 1 | 0.7% |
| OFFICE OF CONTRACTS | 951700 | UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | $77.8K | 3 | 1 | 0.5% |
| DIVISION 1200 | 15F067 | FEDERAL BUREAU OF INVESTIGATION | $45.9K | 13 | 4 | 0.3% |
| ACQUISITIONS - FSI | 19FS1A | STATE, DEPARTMENT OF | $40.4K | 6 | 2 | 0.3% |
| SSA OFC OF ACQUISITION GRANTS | 283213 | SOCIAL SECURITY ADMINISTRATION | $39.2K | 3 | 1 | 0.3% |
06 / Top Vendors
Which contractors lead the NAICS 454110 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| AMAZON SERVICES LLC | $12.72M | 3 | 2 | 87.2% | May 28, 2020 |
| ULINE, INC. | $564.9K | 49 | 12 | 3.9% | Mar 24, 2023 |
| GETTY IMAGES (US), INC. | $415.3K | 29 | 9 | 2.8% | Aug 15, 2025 |
| GOVCONNECTION, INC. | $265.6K | 16 | 3 | 1.8% | Sep 22, 2022 |
| MDG CONNECTED SOLUTIONS, INC. | $199.4K | 2 | 1 | 1.4% | Sep 25, 2020 |
| AIR PURIFIER STORE LLC, THE | $140.0K | 13 | 1 | 1.0% | Sep 7, 2022 |
| AMAZON WEB SERVICES, INC. | $42.4K | 8 | 2 | 0.3% | Apr 14, 2025 |
| FLORIDA DRONE SUPPLY, INC. | $31.8K | 2 | 2 | 0.2% | Jul 26, 2021 |
| FRIEDMANS' PREMIER SYSTEM , INC. | $29.8K | 1 | 1 | 0.2% | Aug 5, 2020 |
| D2G GROUP LLC | $21.1K | 3 | 1 | 0.1% | Sep 23, 2020 |
07 / Product and Service Mix
What products and services are purchased under NAICS 454110?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 6515 | MEDICAL AND SURGICAL INSTRUMENTS, EQUIPMENT, AND SUPPLIES | $12.71M | 2 | 1 | 87.2% |
| 6530 | HOSPITAL FURNITURE, EQUIPMENT, UTENSILS, AND SUPPLIES | $380.0K | 2 | 1 | 2.6% |
| T003 | PHOTO/MAP/PRINT/PUBLICATION- CATALOGING | $214.3K | 2 | 1 | 1.5% |
| D304 | IT AND TELECOM- TELECOMMUNICATIONS AND TRANSMISSION | $200.8K | 4 | 2 | 1.4% |
| 4460 | AIR PURIFICATION EQUIPMENT | $140.0K | 13 | 1 | 1.0% |
| 7E21 | IT AND TELECOM - MOBILE DEVICE PRODUCTS (HARDWARE AND PERPETUAL LICENSE SOFTWARE) | $108.0K | 2 | 2 | 0.7% |
| 7020 | INFORMATION TECHNOLOGY CENTRAL PROCESSING UNIT (CPU, COMPUTER, ANALOG) | $84.8K | 4 | 1 | 0.6% |
| 8415 | CLOTHING, SPECIAL PURPOSE | $56.4K | 7 | 4 | 0.4% |
| T016 | PHOTO/MAP/PRINT/PUBLICATION- AUDIO/VISUAL | $54.5K | 5 | 1 | 0.4% |
| T010 | PHOTO/MAP/PRINT/PUBLICATION- GENERAL PHOTOGRAPHIC: STILL | $53.3K | 5 | 1 | 0.4% |
08 / Buying Pattern
How does the government buy in NAICS 454110?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $14.44M | 166 |
| BPA CALL | $140.0K | 13 |
| DELIVERY ORDER | -$4.5K | 1 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 454110?
| Award / PIID | Vendor | Signed date | Obligation | PSC | Agency / office |
|---|---|---|---|---|---|
| 28321322P00050165 | GETTY IMAGES (US), INC. | Aug 15, 2025 | -$9.4K | T001 | SOCIAL SECURITY ADMINISTRATIONSSA OFC OF ACQUISITION GRANTS |
| 15JA1222P00000135 | AMAZON WEB SERVICES, INC. | Apr 14, 2025 | -$1.9K | 7510 | OFFICES, BOARDS AND DIVISIONSU.S. ATTORNEYS OFFICE-CA(C) (USA12) |
| 273FCC20P0043 | GETTY IMAGES (US), INC. | Feb 24, 2025 | -$470 | T015 | FEDERAL COMMUNICATIONS COMMISSIONFCC |
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $14.58M market as addressable.