01 / NAICS Market Profile
NAICS 454390 Other Direct Selling Establishments Federal Contracts
North American Industry Classification System code 454390
Federal contract activity classified under Other Direct Selling Establishments across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 454390 federal market?
03 / Spending Trend
NAICS 454390 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$21.1K
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $523.1K | 35 | 23 | 16 | — |
| FY 2020 | $1.29M | 29 | 18 | 17 | +147.0% |
| FY 2021 | $341.6K | 34 | 16 | 16 | −73.6% |
| FY 2022 | $385.2K | 26 | 14 | 14 | +12.7% |
| FY 2023 | $69.4K | 17 | 8 | 8 | −82.0% |
| FY 2024 | $24.4K | 7 | 6 | 4 | −64.9% |
| FY 2025 | $21.1K | 3 | 3 | 3 | −13.6% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| U.S. SECRET SERVICE | 7009 | $923.8K | 1 | 1 | 34.8% |
| DEPT OF THE AIR FORCE | 5700 | $377.8K | 8 | 2 | 14.2% |
| NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | 8000 | $183.1K | 8 | 5 | 6.9% |
| STATE, DEPARTMENT OF | 1900 | $178.1K | 21 | 4 | 6.7% |
| SMITHSONIAN INSTITUTION | 3300 | $177.6K | 7 | 3 | 6.7% |
| ENERGY, DEPARTMENT OF | 8900 | $146.5K | 11 | 3 | 5.5% |
| GREAT LAKES ST. LAWRENCE SEAWAY DEVELOPMENT CORPORATION | 6947 | $144.9K | 1 | 1 | 5.5% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $121.9K | 8 | 2 | 4.6% |
| FEDERAL PRISON SYSTEM / BUREAU OF PRISONS | 1540 | $91.5K | 4 | 3 | 3.4% |
| NATIONAL INSTITUTES OF HEALTH | 7529 | $69.1K | 1 | 1 | 2.6% |
05 / Contracting Offices
Which contracting offices buy in NAICS 454390?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| U. S. SECRET SERVICE | 70US09 | U.S. SECRET SERVICE | $923.8K | 1 | 1 | 34.8% |
| NASA SHARED SERVICES CENTER | 80NSSC | NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | $183.1K | 8 | 5 | 6.9% |
| NATIONAL MUSEUM OF NATURAL HISTORY | 333152 | SMITHSONIAN INSTITUTION | $148.5K | 3 | 2 | 5.6% |
| NATIONAL ENERGY TECHNOLOGY LABORATORY | 892433 | ENERGY, DEPARTMENT OF | $147.3K | 10 | 2 | 5.5% |
| 6923G5 GREAT LAKES ST LAWRENCE SWY DEV. CORP. | 6923G5 | GREAT LAKES ST. LAWRENCE SEAWAY DEVELOPMENT CORPORATION | $144.9K | 1 | 1 | 5.5% |
| FA6800 AFICC 767 ESF | FA6800 | DEPT OF THE AIR FORCE | $140.0K | 2 | 1 | 5.3% |
| FA7000 10 CONS LGC | FA7000 | DEPT OF THE AIR FORCE | $130.9K | 3 | 2 | 4.9% |
| NETWORK CONTRACT OFFICE 23 (36C263) | 36C263 | VETERANS AFFAIRS, DEPARTMENT OF | $107.6K | 6 | 1 | 4.1% |
| AMERICAN CONSULATE RIO DE JANEIRO | 19BR82 | STATE, DEPARTMENT OF | $83.4K | 13 | 1 | 3.1% |
| NATIONAL INSTITUTES OF HEALTH NIDA | 75N950 | NATIONAL INSTITUTES OF HEALTH | $69.1K | 1 | 1 | 2.6% |
06 / Top Vendors
Which contractors lead the NAICS 454390 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| PUBLIC ORDER SOLUTIONS, LLC | $923.8K | 1 | 1 | 34.8% | Sep 27, 2020 |
| UNIFIRE, INC | $340.0K | 7 | 2 | 12.8% | Jul 26, 2021 |
| JEOL USA, INC. | $204.2K | 10 | 3 | 7.7% | Jun 5, 2024 |
| ALL TERRAIN WATER CORPORATION | $144.9K | 1 | 1 | 5.5% | Apr 8, 2022 |
| PRODUCTION ADVANTAGE, INC. | $141.0K | 2 | 1 | 5.3% | Mar 1, 2019 |
| MISCELLANEOUS FOREIGN AWARDEES | $130.0K | 24 | 3 | 4.9% | Jul 9, 2024 |
| WATER CONDITIONING OF HOT SPRINGS, INC. | $107.6K | 6 | 1 | 4.1% | Oct 1, 2024 |
| JESS W. JACKSON AND ASSOCIATES, INC. | $99.8K | 2 | 1 | 3.8% | Jun 22, 2021 |
| ICON SCIENTIFIC INC | $69.1K | 1 | 1 | 2.6% | Jul 17, 2020 |
| SERVICEROCKET INC. | $50.0K | 2 | 1 | 1.9% | Sep 23, 2019 |
07 / Product and Service Mix
What products and services are purchased under NAICS 454390?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 8415 | CLOTHING, SPECIAL PURPOSE | $923.8K | 1 | 1 | 34.8% |
| 8340 | TENTS AND TARPAULINS | $224.7K | 4 | 1 | 8.5% |
| 4210 | FIRE FIGHTING EQUIPMENT | $144.9K | 1 | 1 | 5.5% |
| 6640 | LABORATORY EQUIPMENT AND SUPPLIES | $128.1K | 8 | 4 | 4.8% |
| J066 | MAINT/REPAIR/REBUILD OF EQUIPMENT- INSTRUMENTS AND LABORATORY EQUIPMENT | $126.8K | 4 | 1 | 4.8% |
| J099 | MAINT/REPAIR/REBUILD OF EQUIPMENT- MISCELLANEOUS | $108.5K | 13 | 2 | 4.1% |
| 9515 | PLATE, SHEET, STRIP, FOIL, AND LEAF | $93.1K | 1 | 1 | 3.5% |
| 6240 | ELECTRIC LAMPS | $81.0K | 1 | 1 | 3.0% |
| W099 | LEASE OR RENTAL OF EQUIPMENT- MISCELLANEOUS | $67.5K | 1 | 1 | 2.5% |
| 6515 | MEDICAL AND SURGICAL INSTRUMENTS, EQUIPMENT, AND SUPPLIES | $66.9K | 2 | 2 | 2.5% |
08 / Buying Pattern
How does the government buy in NAICS 454390?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $2.31M | 138 |
| DELIVERY ORDER | $343.2K | 8 |
| DEFINITIVE CONTRACT | -$4.7K | 3 |
| BPA CALL | $12.1K | 2 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 454390?
| Award / PIID | Vendor | Signed date | Obligation | PSC | Agency / office |
|---|---|---|---|---|---|
| 89243321PFE000378 | SILVER WOLF ENTERPRISES CORP | Jul 10, 2025 | $1.5K | S299 | ENERGY, DEPARTMENT OFNATIONAL ENERGY TECHNOLOGY LABORATORY |
| 191BWC21P0003 | 4L DISTRIBUTORS, LLC | Nov 18, 2024 | -$3.2K | S208 | INTERNATIONAL BOUNDARY AND WATER COMMISSION: U.S.-MEXICOINTL BOUNDARY WATER COMM US MEX |
| 36C26321P0013 | WATER CONDITIONING OF HOT SPRINGS, INC. | Oct 1, 2024 | $22.8K | J099 | VETERANS AFFAIRS, DEPARTMENT OFNETWORK CONTRACT OFFICE 23 (36C263) |
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $2.66M market as addressable.