01 / NAICS Market Profile
NAICS 512120 Motion Picture And Video Distribution Federal Contracts
North American Industry Classification System code 512120
Federal contract activity classified under Motion Picture And Video Distribution across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 512120 federal market?
03 / Spending Trend
NAICS 512120 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$4.47M
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $8.28M | 96 | 31 | 10 | — |
| FY 2020 | $6.83M | 88 | 35 | 8 | −17.6% |
| FY 2021 | $8.39M | 114 | 31 | 8 | +22.9% |
| FY 2022 | $7.97M | 100 | 32 | 10 | −5.0% |
| FY 2023 | $7.39M | 107 | 28 | 10 | −7.2% |
| FY 2024 | $9.50M | 117 | 32 | 13 | +28.6% |
| FY 2025 | $4.47M | 92 | 23 | 11 | −52.9% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| DEFENSE MEDIA ACTIVITY (DMA) | 97F1 | $42.04M | 524 | 35 | 79.6% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $2.84M | 35 | 3 | 5.4% |
| STATE, DEPARTMENT OF | 1900 | $2.62M | 19 | 3 | 5.0% |
| EXECUTIVE OFFICE OF THE PRESIDENT | 1100 | $2.04M | 13 | 1 | 3.9% |
| DEPT OF THE NAVY | 1700 | $828.2K | 18 | 7 | 1.6% |
| UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | 9568 | $427.9K | 16 | 6 | 0.8% |
| FEDERAL AVIATION ADMINISTRATION | 6920 | $370.6K | 1 | 1 | 0.7% |
| FEDERAL PRISON SYSTEM / BUREAU OF PRISONS | 1540 | $354.0K | 34 | 3 | 0.7% |
| OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | 1605 | $329.0K | 11 | 2 | 0.6% |
| DEPT OF THE AIR FORCE | 5700 | $293.5K | 4 | 2 | 0.6% |
05 / Contracting Offices
Which contracting offices buy in NAICS 512120?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| HQ DEFENSE MEDIA ACTIVITY | HQ0516 | DEFENSE MEDIA ACTIVITY (DMA) | $41.98M | 522 | 35 | 79.5% |
| 245-NETWORK CONTRACT OFFICE 5 (36C245) | 36C245 | VETERANS AFFAIRS, DEPARTMENT OF | $2.63M | 12 | 1 | 5.0% |
| ACQUISITIONS - AQM MOMENTUM | 19AQMM | STATE, DEPARTMENT OF | $2.51M | 11 | 1 | 4.7% |
| EOP - OFFICE OF ADMINISTRATION | 113160 | EXECUTIVE OFFICE OF THE PRESIDENT | $2.04M | 13 | 1 | 3.9% |
| NAVAL AIR WARFARE CENTER AIR DIV | N00421 | DEPT OF THE NAVY | $451.8K | 10 | 2 | 0.9% |
| OFFICE OF CONTRACTS | 951700 | UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | $375.0K | 14 | 6 | 0.7% |
| 693KA9 CONTRACTING FOR SERVICES | 693KA9 | FEDERAL AVIATION ADMINISTRATION | $370.6K | 1 | 1 | 0.7% |
| DOL - CAS DIVISION 2 PROCUREMENT | 1605C2 | OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | $333.5K | 10 | 2 | 0.6% |
| FA8052 773 ESS | FA8052 | DEPT OF THE AIR FORCE | $293.5K | 4 | 2 | 0.6% |
| NAVSUP FLT LOG CTR NORFOLK | N00189 | DEPT OF THE NAVY | $272.8K | 3 | 2 | 0.5% |
06 / Top Vendors
Which contractors lead the NAICS 512120 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| CBS STUDIOS INC. | $8.07M | 65 | 1 | 15.3% | Sep 2, 2025 |
| UNIVERSAL CITY STUDIOS PRODUCTIONS LLLP | $7.01M | 83 | 1 | 13.3% | Sep 29, 2025 |
| MOTION PICTURE LICENSING CORPORATION | $5.96M | 36 | 8 | 11.3% | Aug 21, 2025 |
| ENTERTAINMENT ASSOCIATES, INC. | $5.00M | 51 | 1 | 9.5% | Mar 31, 2025 |
| WARNER BROS. ENTERTAINMENT INC. | $2.84M | 17 | 1 | 5.4% | Feb 23, 2024 |
| BUENA VISTA NON-THEATRICAL, INC. | $2.66M | 33 | 1 | 5.0% | Sep 29, 2025 |
| TWENTIETH CENTURY FOX FILM CORPORATION | $2.09M | 41 | 1 | 3.9% | Sep 29, 2025 |
| ROMAN MEDIAWORKS LLC | $2.04M | 13 | 1 | 3.9% | Sep 4, 2024 |
| SONY PICTURES TELEVISION INC. | $1.74M | 28 | 1 | 3.3% | Aug 29, 2025 |
| SESAME WORKSHOP | $1.53M | 9 | 1 | 2.9% | Sep 20, 2024 |
07 / Product and Service Mix
What products and services are purchased under NAICS 512120?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 6770 | FILM, PROCESSED | $35.15M | 417 | 34 | 66.6% |
| DE10 | IT and Telecom - End User as a Service: Help Desk;Tier 1-2,Workspace,Print,Output,Productivity Tools | $3.87M | 29 | 8 | 7.3% |
| DD01 | IT AND TELECOM - SERVICE DELIVERY SUPPORT SERVICES: ITSM, OPERATIONS CENTER, PROJECT/PM (LABOR) | $3.57M | 44 | 14 | 6.8% |
| R498 | SUPPORT- PROFESSIONAL: PATENT AND TRADEMARK | $1.59M | 9 | 2 | 3.0% |
| T015 | PHOTO/MAP/PRINT/PUBLICATION- GENERAL PHOTOGRAPHIC: MOTION | $1.50M | 8 | 1 | 2.8% |
| T016 | PHOTO/MAP/PRINT/PUBLICATION- AUDIO/VISUAL | $1.44M | 21 | 5 | 2.7% |
| L076 | TECHNICAL REPRESENTATIVE- BOOKS, MAPS, AND OTHER PUBLICATIONS | $1.01M | 3 | 1 | 1.9% |
| T006 | PHOTO/MAP/PRINT/PUBLICATION- FILM/VIDEO TAPE PRODUCTION | $655.0K | 28 | 9 | 1.2% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $617.1K | 32 | 6 | 1.2% |
| 7E20 | IT and Telecom - End User: Help Desk;Tier 1-2,Workspace,Print,Output,Productivity Tools (HW/Perp SW) | $375.8K | 8 | 2 | 0.7% |
08 / Buying Pattern
How does the government buy in NAICS 512120?
| Common action type | Obligations | Actions |
|---|---|---|
| BPA CALL | $20.00M | 239 |
| PURCHASE ORDER | $7.77M | 211 |
| DEFINITIVE CONTRACT | $13.07M | 140 |
| DELIVERY ORDER | $11.98M | 124 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 512120?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $52.82M market as addressable.