01 / NAICS Market Profile
NAICS 541820 Public Relations Agencies Federal Contracts
North American Industry Classification System code 541820
Federal contract activity classified under Public Relations Agencies across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541820 federal market?
03 / Spending Trend
NAICS 541820 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$140.02M
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $169.70M | 1,008 | 147 | 82 | — |
| FY 2020 | $199.35M | 996 | 135 | 79 | +17.5% |
| FY 2021 | $132.96M | 656 | 126 | 67 | −33.3% |
| FY 2022 | $90.42M | 611 | 122 | 59 | −32.0% |
| FY 2023 | $87.54M | 447 | 115 | 63 | −3.2% |
| FY 2024 | $148.33M | 495 | 113 | 67 | +69.4% |
| FY 2025 | $140.02M | 441 | 97 | 54 | −5.6% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| U.S. CUSTOMS AND BORDER PROTECTION | 7014 | $145.78M | 27 | 3 | 15.1% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $85.29M | 109 | 17 | 8.8% |
| NATIONAL INSTITUTES OF HEALTH | 7529 | $81.66M | 511 | 25 | 8.4% |
| OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | 1605 | $78.99M | 196 | 6 | 8.2% |
| NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | 8000 | $59.53M | 50 | 2 | 6.1% |
| DEPT OF THE NAVY | 1700 | $49.29M | 190 | 27 | 5.1% |
| DRUG ENFORCEMENT ADMINISTRATION | 1524 | $44.52M | 112 | 10 | 4.6% |
| DEFENSE HEALTH AGENCY (DHA) | 97DH | $35.48M | 32 | 5 | 3.7% |
| FOOD AND DRUG ADMINISTRATION | 7524 | $33.01M | 299 | 9 | 3.4% |
| SOCIAL SECURITY ADMINISTRATION | 2800 | $32.22M | 11 | 1 | 3.3% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541820?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| MISSION SUPPORT CONTRACTING DIVISION | 70B06C | U.S. CUSTOMS AND BORDER PROTECTION | $145.78M | 26 | 3 | 15.1% |
| NASA KENNEDY SPACE CENTER | 80KSC0 | NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | $59.05M | 45 | 1 | 6.1% |
| SAC FREDERICK (36C10X) | 36C10X | VETERANS AFFAIRS, DEPARTMENT OF | $48.90M | 16 | 3 | 5.0% |
| HEADQUATERS | 15DDHQ | DRUG ENFORCEMENT ADMINISTRATION | $44.46M | 108 | 9 | 4.6% |
| NATIONAL INSTITUTES OF HEALTH OLAO | 75N980 | NATIONAL INSTITUTES OF HEALTH | $38.39M | 114 | 5 | 4.0% |
| DEFENSE HEALTH AGENCY | HT0011 | DEFENSE HEALTH AGENCY (DHA) | $33.86M | 20 | 2 | 3.5% |
| FDA OFFICE OF ACQ GRANT SVCS | 75F401 | FOOD AND DRUG ADMINISTRATION | $33.01M | 299 | 9 | 3.4% |
| SSA OFC OF ACQUISITION GRANTS | 283213 | SOCIAL SECURITY ADMINISTRATION | $32.22M | 11 | 1 | 3.3% |
| DOL - CAS DIVISION 2 PROCUREMENT | 1605C2 | OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | $31.88M | 34 | 3 | 3.3% |
| PCAC (36C776) | 36C776 | VETERANS AFFAIRS, DEPARTMENT OF | $29.16M | 18 | 2 | 3.0% |
06 / Top Vendors
Which contractors lead the NAICS 541820 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| MARCOM GROUP, INC. | $126.90M | 45 | 7 | 13.1% | Sep 30, 2025 |
| PCI PRODUCTIONS LLC | $61.28M | 53 | 2 | 6.3% | Sep 26, 2025 |
| MCNEELY PIGOTT & FOX PUBLIC RELATIONS, LLC | $60.41M | 45 | 2 | 6.2% | Sep 19, 2025 |
| PALLADIAN PARTNERS, INC. | $49.33M | 233 | 5 | 5.1% | Jul 17, 2025 |
| J R REINGOLD & ASSOCIATES INC | $49.14M | 37 | 6 | 5.1% | May 29, 2025 |
| CROSBY MARKETING COMMUNICATIONS INC. | $47.25M | 53 | 7 | 4.9% | Apr 25, 2024 |
| A. BRIGHT IDEA, LLC | $46.77M | 130 | 5 | 4.8% | Sep 22, 2025 |
| SCIENTIFIC CONSULTING GROUP, INC, THE | $43.48M | 109 | 2 | 4.5% | Sep 4, 2025 |
| HAGER SHARP, INC. | $42.78M | 141 | 8 | 4.4% | Sep 12, 2025 |
| RACK-WILDNER & REESE, INC. | $41.45M | 142 | 5 | 4.3% | Sep 23, 2025 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541820?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $287.74M | 353 | 39 | 29.7% |
| R708 | SUPPORT- MANAGEMENT: PUBLIC RELATIONS | $250.74M | 1,185 | 139 | 25.9% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $115.66M | 622 | 64 | 11.9% |
| R426 | SUPPORT- PROFESSIONAL: COMMUNICATIONS | $102.03M | 291 | 42 | 10.5% |
| R408 | SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT | $54.51M | 151 | 26 | 5.6% |
| R497 | SUPPORT- PROFESSIONAL: PERSONAL SERVICES CONTRACTS | $46.06M | 25 | 2 | 4.8% |
| R699 | SUPPORT- ADMINISTRATIVE: OTHER | $26.44M | 131 | 17 | 2.7% |
| R799 | SUPPORT- MANAGEMENT: OTHER | $12.15M | 38 | 14 | 1.3% |
| B599 | SPECIAL STUDIES/ANALYSIS- OTHER | $10.01M | 117 | 1 | 1.0% |
| D318 | IT AND TELECOM- INTEGRATED HARDWARE/SOFTWARE/SERVICES SOLUTIONS, PREDOMINANTLY SERVICES | $9.86M | 19 | 2 | 1.0% |
08 / Buying Pattern
How does the government buy in NAICS 541820?
| Common action type | Obligations | Actions |
|---|---|---|
| BPA CALL | $331.11M | 2,408 |
| DELIVERY ORDER | $477.98M | 1,346 |
| PURCHASE ORDER | $33.48M | 507 |
| DEFINITIVE CONTRACT | $125.77M | 393 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541820?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $968.33M market as addressable.