01 / NAICS Market Profile
NAICS 541910 Marketing Research And Public Opinion Polling Federal Contracts
North American Industry Classification System code 541910
Federal contract activity classified under Marketing Research And Public Opinion Polling across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541910 federal market?
03 / Spending Trend
NAICS 541910 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$190.61M
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $188.58M | 951 | 224 | 75 | — |
| FY 2020 | $199.41M | 943 | 227 | 70 | +5.7% |
| FY 2021 | $223.51M | 944 | 230 | 72 | +12.1% |
| FY 2022 | $182.58M | 998 | 216 | 77 | −18.3% |
| FY 2023 | $312.22M | 929 | 222 | 71 | +71.0% |
| FY 2024 | $229.11M | 873 | 210 | 73 | −26.6% |
| FY 2025 | $190.61M | 792 | 198 | 68 | −16.8% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $241.21M | 408 | 36 | 15.8% |
| CENTERS FOR DISEASE CONTROL AND PREVENTION | 7523 | $174.43M | 181 | 21 | 11.4% |
| OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | 1605 | $119.55M | 194 | 10 | 7.8% |
| STATE, DEPARTMENT OF | 1900 | $106.04M | 1,373 | 122 | 6.9% |
| NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION | 6940 | $102.24M | 172 | 18 | 6.7% |
| CENTERS FOR MEDICARE AND MEDICAID SERVICES | 7530 | $91.32M | 282 | 14 | 6.0% |
| OFFICE OF PROCUREMENT OPERATIONS | 7001 | $63.73M | 59 | 4 | 4.2% |
| FOOD AND DRUG ADMINISTRATION | 7524 | $56.12M | 241 | 21 | 3.7% |
| FEDERAL ACQUISITION SERVICE | 4732 | $51.67M | 191 | 5 | 3.4% |
| OFFICE OF THE SECRETARY | 1301 | $46.93M | 218 | 53 | 3.1% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541910?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| CDC OFFICE OF ACQUISITION SERVICES | 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $174.43M | 181 | 21 | 11.4% |
| SAC FREDERICK (36C10X) | 36C10X | VETERANS AFFAIRS, DEPARTMENT OF | $125.25M | 103 | 7 | 8.2% |
| 693JJ9 NHTSA OFFICE OF ACQUISTION | 693JJ9 | NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION | $102.24M | 172 | 18 | 6.7% |
| DOL - CAS DIVISION 5 PROCUREMENT | 1605C5 | OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | $101.27M | 105 | 3 | 6.6% |
| ACQUISITIONS - AQM MOMENTUM | 19AQMM | STATE, DEPARTMENT OF | $96.36M | 1,190 | 91 | 6.3% |
| OFC OF ACQUISITION AND GRANTS MGMT | 75FCMC | CENTERS FOR MEDICARE AND MEDICAID SERVICES | $91.32M | 281 | 14 | 6.0% |
| PCAC (36C776) | 36C776 | VETERANS AFFAIRS, DEPARTMENT OF | $76.82M | 77 | 4 | 5.0% |
| DEPARTMENTAL OPERATIONS ACQUISITION DIVISION I | 70RDAD | OFFICE OF PROCUREMENT OPERATIONS | $61.09M | 53 | 4 | 4.0% |
| FDA OFFICE OF ACQ GRANT SVCS | 75F401 | FOOD AND DRUG ADMINISTRATION | $56.12M | 241 | 21 | 3.7% |
| DEPT OF COMMERCE SSPO | 1331L5 | OFFICE OF THE SECRETARY | $46.92M | 217 | 53 | 3.1% |
06 / Top Vendors
Which contractors lead the NAICS 541910 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| DISTRICT COMMUNICATIONS GROUP, LLC (THE) | $216.12M | 660 | 17 | 14.2% | Sep 30, 2025 |
| NATIONAL OPINION RESEARCH CENTER | $143.09M | 59 | 3 | 9.4% | Sep 26, 2025 |
| TELAFORCE, LLC | $118.67M | 131 | 2 | 7.8% | Sep 18, 2025 |
| IGNITED LLC | $65.31M | 100 | 7 | 4.3% | Sep 29, 2025 |
| FORS MARSH GROUP LLC | $63.76M | 579 | 21 | 4.2% | Sep 29, 2025 |
| PORTER NOVELLI PUBLIC SERVICES INC. | $61.05M | 102 | 8 | 4.0% | Sep 22, 2025 |
| COMMUNICATEHEALTH INC. | $59.43M | 106 | 7 | 3.9% | Sep 29, 2025 |
| IPSOS PUBLIC AFFAIRS, LLC | $57.14M | 115 | 5 | 3.7% | Sep 17, 2025 |
| RESEARCH TRIANGLE INSTITUTE | $45.87M | 108 | 3 | 3.0% | Sep 3, 2025 |
| L & M POLICY RESEARCH LLC | $43.94M | 91 | 1 | 2.9% | Sep 29, 2025 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541910?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R422 | SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION | $497.58M | 2,380 | 258 | 32.6% |
| R702 | SUPPORT- MANAGEMENT: DATA COLLECTION | $202.34M | 370 | 36 | 13.3% |
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $146.58M | 368 | 19 | 9.6% |
| R426 | SUPPORT- PROFESSIONAL: COMMUNICATIONS | $144.17M | 167 | 13 | 9.4% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $119.91M | 662 | 69 | 7.9% |
| R408 | SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT | $93.45M | 242 | 17 | 6.1% |
| B506 | SPECIAL STUDIES/ANALYSIS- DATA (OTHER THAN SCIENTIFIC) | $47.93M | 122 | 13 | 3.1% |
| R708 | SUPPORT- MANAGEMENT: PUBLIC RELATIONS | $22.33M | 123 | 15 | 1.5% |
| R405 | SUPPORT- PROFESSIONAL: OPERATIONS RESEARCH/QUANTITATIVE ANALYSIS | $20.71M | 103 | 19 | 1.4% |
| R425 | SUPPORT- PROFESSIONAL: ENGINEERING/TECHNICAL | $16.59M | 76 | 17 | 1.1% |
08 / Buying Pattern
How does the government buy in NAICS 541910?
| Common action type | Obligations | Actions |
|---|---|---|
| DELIVERY ORDER | $684.68M | 1,984 |
| PURCHASE ORDER | $125.85M | 1,823 |
| BPA CALL | $446.65M | 1,751 |
| DEFINITIVE CONTRACT | $268.84M | 872 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541910?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $1.53B market as addressable.