01 / Contract Profile
H9821025FE021 Federal Contract Award
Agency code 9748
MARKETING COMMUNICATIONS - MEDIA PLACEMENT
02 / Contract Size and Status
What is the recorded size and timing of this contract?
03 / Spending Trend
H9821025FE021 contract spending by fiscal year
Annual net obligations across the complete period available for this agency and PIID, from the first recorded fiscal year through the latest contract action.
| Fiscal year | Net obligations | Actions | Change |
|---|---|---|---|
| FY 2025 | $33.45M | 3 | — |
04 / Federal Buyer
Which organization manages this contract?
| Department | Contracting agency | Contracting office |
|---|---|---|
| DEPT OF DEFENSE | DEFENSE HUMAN RESOURCES ACTIVITY | DEFENSE HUMAN RESOURCES ACTIVITY |
05 / Contractor
Who holds this federal contract?
MULLENLOWE U.S., INC.
UEI CUK8K9JNHXN7 · CAGE 1WZP9
06 / NAICS Industries
Which industries classify this contract?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| 541810 | ADVERTISING AGENCIES | $33.45M | 3 | 100.0% |
07 / Products and Services
What products or services were purchased?
| Code | Description | Obligations | Actions | Share |
|---|---|---|---|---|
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $33.45M | 3 | 100.0% |
08 / Place of Performance
Where is the work recorded?
ALEXANDRIA, FAIRFAX, VIRGINIA, UNITED STATES
ZIP 223153634
09 / Contract Actions
What modifications and obligations were recorded?
| Signed date | Modification | Obligation | Contracting office | NAICS | PSC |
|---|---|---|---|---|---|
| Sep 10, 2025 | P00002 | $708.5K | DEFENSE HUMAN RESOURCES ACTIVITYOffice code H98210 | 541810 | R701 |
| Aug 20, 2025 | P00001 | $150.0K | DEFENSE HUMAN RESOURCES ACTIVITYOffice code H98210 | 541810 | R701 |
| Mar 13, 2025 | Base action | $32.60M | DEFENSE HUMAN RESOURCES ACTIVITYOffice code H98210 | 541810 | R701 |
10 / Reading the Contract
How should this award record be interpreted?
Read the PIID as a transaction history, not as a single purchase price. Net obligations combine the base action with later increases, reductions, corrections, and deobligations recorded under the same contract.
Verify the buyer
Agency and office identify who manages the procurement relationship.
Follow modifications
Each action can change funding, scope, dates, or administrative terms.
Compare the market
Use NAICS, PSC, and the contractor profile to identify related buyers and competitors.