GETWAB

02 / Market Size

How large is the NAICS 312120 federal market?

Net obligations$4.17M
Contract actions118
Vendors6
Federal customers2
Contracting offices3
Average action$35.3K
Largest action$226.8K
Data coverageFY 2019–FY 2025

03 / Spending Trend

NAICS 312120 contract spending by fiscal year

Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.

Latest closed fiscal year$291.3K
FY 2025
Fiscal yearObligationsActionsVendorsCustomersChange
FY 2019$722.0K2641
FY 2020$580.7K2141−19.6%
FY 2021$670.8K2231+15.5%
FY 2022$920.9K2342+37.3%
FY 2023$695.2K921−24.5%
FY 2024$287.0K1221−58.7%
FY 2025$291.3K511+1.5%

04 / Top Federal Customers

Which federal agencies buy most in this industry?

Ranked by net obligations during FY 2019–FY 2025.

Federal customerCodeObligationsActionsVendorsMarket share
DEPT OF THE NAVY1700$4.14M116599.2%
STATE, DEPARTMENT OF1900$32.7K210.8%

05 / Contracting Offices

Which contracting offices buy in NAICS 312120?

Ranked by net obligations during FY 2019–FY 2025.

OfficeCodeAgencyObligationsActionsVendorsMarket share
NAVSUP FLT LOG CTR NORFOLKN00189DEPT OF THE NAVY$4.14M116599.2%
U.S. EMBASSY ACCRA19GH10STATE, DEPARTMENT OF$21.6K110.5%
AMERICAN CONSULATE HO CHI MINH19VM70STATE, DEPARTMENT OF$11.1K110.3%

06 / Top Vendors

Which contractors lead the NAICS 312120 market?

VendorObligationsActionsCustomersMarket shareLatest activity
CARISAM-SAMUEL MEISEL (FL), INC.$3.08M46173.9%May 22, 2025
ANHEUSER-BUSCH, LLC$439.9K40110.6%Aug 6, 2024
COORS BREWING COMPANY$391.8K2819.4%Feb 24, 2022
SEAY CORPORATION$206.2K114.9%Oct 26, 2018
MISCELLANEOUS FOREIGN AWARDEES$32.7K210.8%Sep 30, 2022
COCA-COLA REFRESHMENTS USA, INC.$15.4K110.4%Jul 16, 2020

07 / Product and Service Mix

What products and services are purchased under NAICS 312120?

PSCDescriptionObligationsActionsVendorsShare
8965BEVERAGES, ALCOHOLIC$3.67M105588.0%
8925SUGAR, CONFECTIONERY, AND NUTS$483.6K12211.6%
8960BEVERAGES, NONALCOHOLIC$15.4K110.4%

08 / Buying Pattern

How does the government buy in NAICS 312120?

Other / unknown47.5%56 actions
Not competed27.1%32 actions
Competed under SAP13.6%16 actions
Not available for competition11.9%14 actions
Other than small business share100.0%$4.17M
Common action typeObligationsActions
PURCHASE ORDER$4.17M118

09 / Recent Contract Awards

What was awarded most recently in NAICS 312120?

10 / Market Interpretation

How should contractors evaluate this market?

01

Start with the spending direction

Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.

02

Follow the actual buyers

Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.

03

Measure accessible demand

Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $4.17M market as addressable.