GETWAB

02 / Market Size

How large is the NAICS 512230 federal market?

Net obligations$1.68M
Contract actions229
Vendors31
Federal customers24
Contracting offices39
Average action$7.4K
Largest action$59.4K
Data coverageFY 2019–FY 2025

03 / Spending Trend

NAICS 512230 contract spending by fiscal year

Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.

Latest closed fiscal year$293.2K
FY 2025
Fiscal yearObligationsActionsVendorsCustomersChange
FY 2019$316.9K421517
FY 2020$201.8K411114−36.3%
FY 2021$216.2K351312+7.1%
FY 2022$220.4K301013+1.9%
FY 2023$196.6K251111−10.8%
FY 2024$238.6K301210+21.4%
FY 2025$293.2K261414+22.9%

04 / Top Federal Customers

Which federal agencies buy most in this industry?

Ranked by net obligations during FY 2019–FY 2025.

Federal customerCodeObligationsActionsVendorsMarket share
DEFENSE MEDIA ACTIVITY (DMA)97F1$403.3K26724.0%
DEPT OF THE NAVY1700$390.3K731723.2%
UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG9568$211.6K19512.6%
DEPT OF THE ARMY2100$198.6K16311.8%
STATE, DEPARTMENT OF1900$88.9K325.3%
CENTERS FOR MEDICARE AND MEDICAID SERVICES7530$73.0K1414.3%
NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION1330$45.1K712.7%
ENERGY, DEPARTMENT OF8900$40.0K612.4%
DEPT OF DEFENSE EDUCATION ACTIVITY (DODEA)97F2$36.8K312.2%
EXECUTIVE OFFICE OF THE PRESIDENT1100$34.3K912.0%

05 / Contracting Offices

Which contracting offices buy in NAICS 512230?

Ranked by net obligations during FY 2019–FY 2025.

06 / Top Vendors

Which contractors lead the NAICS 512230 market?

VendorObligationsActionsCustomersMarket shareLatest activity
UNIVERSAL MUSIC-MGB NA LLC$461.3K651227.4%Aug 19, 2025
TRESONA MULTIMEDIA, LLC$180.6K15210.7%Aug 25, 2025
ASSOCIATED PRODUCTION MUSIC LLC$171.8K33510.2%Jun 24, 2025
SMITTY ECOMMERCE LLC$104.7K816.2%Oct 24, 2024
KYLE DOBBECK$80.0K1014.8%Nov 29, 2022
MISCELLANEOUS FOREIGN AWARDEES$75.2K1134.5%Apr 18, 2025
TRANSITION MUSIC CORP$64.4K1333.8%Jun 12, 2025
LIVE NATION CENTRAL AND EASTERN EUROPE KFT.$59.4K113.5%Jun 18, 2019
GEMA GES.F.MUSIKALISCHE AUFFUHRUNGS-U.MECH.VERV. SRECHTE$56.3K213.3%May 23, 2025
FOOTAGE FIRM, INC.$55.0K113.3%Sep 26, 2025

07 / Product and Service Mix

What products and services are purchased under NAICS 512230?

PSCDescriptionObligationsActionsVendorsShare
7660SHEET AND BOOK MUSIC$429.3K491325.5%
T099PHOTO/MAP/PRINT/PUBLICATION- OTHER$259.8K23515.4%
DJ10IT AND TELECOM - SECURITY AND COMPLIANCE AS A SERVICE$148.0K1038.8%
R499SUPPORT- PROFESSIONAL: OTHER$131.8K2457.8%
7A21IT AND TELECOM - BUSINESS APPLICATION SOFTWARE (PERPETUAL LICENSE SOFTWARE)$117.6K1637.0%
L099TECHNICAL REPRESENTATIVE- MISCELLANEOUS$77.8K224.6%
D317IT AND TELECOM- WEB-BASED SUBSCRIPTION$72.1K1834.3%
T016PHOTO/MAP/PRINT/PUBLICATION- AUDIO/VISUAL$65.5K1773.9%
AD21R&D- DEFENSE OTHER: SERVICES (BASIC RESEARCH)$40.0K112.4%
H177QUALITY CONTROL- MUSICAL INST/PHONOGRAPH/HOME RADIO$40.0K612.4%

08 / Buying Pattern

How does the government buy in NAICS 512230?

Competed under SAP42.8%98 actions
Other / unknown28.4%65 actions
Not available for competition27.5%63 actions
Competed1.3%3 actions
Other than small business share97.1%$1.64M
Small business share2.9%$48.2K
Common action typeObligationsActions
PURCHASE ORDER$1.59M208
DEFINITIVE CONTRACT$60.6K17
DELIVERY ORDER$36.8K3
BPA CALL$01

09 / Recent Contract Awards

What was awarded most recently in NAICS 512230?

10 / Market Interpretation

How should contractors evaluate this market?

01

Start with the spending direction

Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.

02

Follow the actual buyers

Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.

03

Measure accessible demand

Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $1.68M market as addressable.