01 / NAICS Market Profile
NAICS 541860 Direct Mail Advertising Federal Contracts
North American Industry Classification System code 541860
Federal contract activity classified under Direct Mail Advertising across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541860 federal market?
03 / Spending Trend
NAICS 541860 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$1.22M
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $688.5K | 11 | 3 | 4 | — |
| FY 2020 | $224.4K | 8 | 3 | 2 | −67.4% |
| FY 2021 | $345.6K | 6 | 4 | 4 | +54.1% |
| FY 2022 | $695.2K | 10 | 9 | 6 | +101.1% |
| FY 2023 | -$78.4K | 5 | 5 | 5 | −111.3% |
| FY 2024 | $360.5K | 13 | 6 | 6 | +559.7% |
| FY 2025 | $1.22M | 20 | 11 | 7 | +237.9% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| DEPT OF THE ARMY | 2100 | $887.2K | 24 | 4 | 25.7% |
| SMITHSONIAN INSTITUTION | 3300 | $769.5K | 4 | 2 | 22.3% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $654.0K | 10 | 7 | 18.9% |
| U.S. COAST GUARD | 7008 | $477.8K | 7 | 1 | 13.8% |
| OFFICE OF THE COMPTROLLER OF THE CURRENCY | 2046 | $325.5K | 9 | 1 | 9.4% |
| US PATENT AND TRADEMARK OFFICE | 1344 | $217.0K | 4 | 1 | 6.3% |
| STATE, DEPARTMENT OF | 1900 | $174.4K | 4 | 2 | 5.1% |
| ENVIRONMENTAL PROTECTION AGENCY | 6800 | $108.6K | 3 | 1 | 3.1% |
| NATIONAL GALLERY OF ART | 3355 | $87.4K | 1 | 1 | 2.5% |
| DISTRICT OF COLUMBIA COURTS | 9534 | $17.6K | 3 | 1 | 0.5% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541860?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| W6QK ACC-APG NATICK | W911QY | DEPT OF THE ARMY | $846.6K | 21 | 2 | 24.5% |
| SMITHSONIAN INSTITUTION | 333302 | SMITHSONIAN INSTITUTION | $764.4K | 3 | 1 | 22.1% |
| HQ CONTRACT OPERATIONS (CG-912)(000 | 70Z023 | U.S. COAST GUARD | $477.8K | 7 | 1 | 13.8% |
| 244-NETWORK CONTRACT OFFICE 4 (36C244) | 36C244 | VETERANS AFFAIRS, DEPARTMENT OF | $394.2K | 1 | 1 | 11.4% |
| COMPTROLLER OF CURRENCY ACQS | 2031JW | OFFICE OF THE COMPTROLLER OF THE CURRENCY | $325.5K | 9 | 1 | 9.4% |
| DEPT OF COMMERCE PTO | 1333BJ | US PATENT AND TRADEMARK OFFICE | $217.0K | 4 | 1 | 6.3% |
| U.S. EMBASSY BELGRADE | 19RB10 | STATE, DEPARTMENT OF | $161.4K | 3 | 1 | 4.7% |
| 246-NETWORK CONTRACTING OFFICE 6 (36C246) | 36C246 | VETERANS AFFAIRS, DEPARTMENT OF | $138.2K | 2 | 2 | 4.0% |
| HEADQUARTERS ACQUISITION DIV (HQAD) | 68HERH | ENVIRONMENTAL PROTECTION AGENCY | $108.6K | 3 | 1 | 3.1% |
| NGA PROCUREMENT CONTRACTS | 333011 | NATIONAL GALLERY OF ART | $87.4K | 1 | 1 | 2.5% |
06 / Top Vendors
Which contractors lead the NAICS 541860 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| PRODUCTION SOLUTIONS INC | $764.4K | 3 | 1 | 22.1% | Sep 15, 2025 |
| COMMUNITY WORKSHOPS INC | $674.8K | 18 | 1 | 19.5% | Mar 31, 2025 |
| ADMIN & LOGISTICS SERVICES, INC. | $497.3K | 12 | 2 | 14.4% | Sep 25, 2024 |
| PUBLISHING OFFICE, US GOVERNMENT | $477.8K | 7 | 1 | 13.8% | Sep 24, 2019 |
| TRANSPORTATION, PENNSYLVANIA DEPARTMENT OF | $394.2K | 1 | 1 | 11.4% | Aug 1, 2022 |
| C2M LLC | $217.0K | 4 | 1 | 6.3% | Sep 15, 2025 |
| PROPULSION D.O.O. | $161.4K | 3 | 1 | 4.7% | May 17, 2024 |
| MAIL MANAGEMENT SERVICES, LLC | $125.0K | 1 | 1 | 3.6% | Mar 20, 2025 |
| CARAHSOFT TECHNOLOGY CORP | $108.6K | 3 | 1 | 3.1% | May 16, 2025 |
| STANDARD OFFSET PRINTING CO., INC. | $87.4K | 1 | 1 | 2.5% | Aug 25, 2025 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541860?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R604 | SUPPORT- ADMINISTRATIVE: MAILING/DISTRIBUTION | $1.98M | 42 | 8 | 57.3% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $873.0K | 6 | 2 | 25.3% |
| T099 | PHOTO/MAP/PRINT/PUBLICATION- OTHER | $482.9K | 8 | 2 | 14.0% |
| R422 | SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION | $161.4K | 3 | 1 | 4.7% |
| T001 | PHOTO/MAP/PRINT/PUBLICATION- ARTS/GRAPHICS | $87.4K | 1 | 1 | 2.5% |
| R704 | SUPPORT- MANAGEMENT: AUDITING | $56.7K | 1 | 1 | 1.6% |
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $36.1K | 4 | 4 | 1.0% |
| 7690 | MISCELLANEOUS PRINTED MATTER | $20.6K | 2 | 1 | 0.6% |
| R706 | SUPPORT- MANAGEMENT: LOGISTICS SUPPORT | $13.0K | 1 | 1 | 0.4% |
| R418 | SUPPORT- PROFESSIONAL: LEGAL | $9.2K | 2 | 1 | 0.3% |
08 / Buying Pattern
How does the government buy in NAICS 541860?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $1.73M | 34 |
| DEFINITIVE CONTRACT | $1.44M | 21 |
| DELIVERY ORDER | $281.9K | 18 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541860?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $3.45M market as addressable.