01 / NAICS Market Profile
NAICS 541890 Other Services Related To Advertising Federal Contracts
North American Industry Classification System code 541890
Federal contract activity classified under Other Services Related To Advertising across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541890 federal market?
03 / Spending Trend
NAICS 541890 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$33.93M
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $74.42M | 134 | 79 | 37 | — |
| FY 2020 | $20.00M | 130 | 77 | 34 | −73.1% |
| FY 2021 | $17.31M | 129 | 83 | 32 | −13.4% |
| FY 2022 | $26.83M | 132 | 70 | 31 | +55.0% |
| FY 2023 | $28.19M | 182 | 83 | 33 | +5.0% |
| FY 2024 | $30.86M | 180 | 77 | 27 | +9.5% |
| FY 2025 | $33.93M | 210 | 83 | 23 | +10.0% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| CENTERS FOR DISEASE CONTROL AND PREVENTION | 7523 | $65.98M | 14 | 5 | 28.5% |
| DEPT OF THE AIR FORCE | 5700 | $47.64M | 91 | 11 | 20.6% |
| DEPT OF THE NAVY | 1700 | $38.56M | 95 | 29 | 16.7% |
| U.S. COAST GUARD | 7008 | $16.67M | 26 | 2 | 7.2% |
| FEDERAL PRISON INDUSTRIES, INC. | 1542 | $15.06M | 56 | 2 | 6.5% |
| DEFENSE HUMAN RESOURCES ACTIVITY | 9748 | $14.89M | 21 | 2 | 6.4% |
| DEPT OF THE ARMY | 2100 | $10.37M | 251 | 96 | 4.5% |
| U.S. SPECIAL OPERATIONS COMMAND (USSOCOM) | 97ZS | $7.44M | 46 | 10 | 3.2% |
| STATE, DEPARTMENT OF | 1900 | $2.79M | 68 | 12 | 1.2% |
| NATIONAL PARK SERVICE | 1443 | $2.12M | 1 | 1 | 0.9% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541890?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| CDC OFFICE OF ACQUISITION SERVICES | 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $65.98M | 14 | 5 | 28.5% |
| FA3002 338 ESS CC | FA3002 | DEPT OF THE AIR FORCE | $39.42M | 52 | 1 | 17.0% |
| NAVSUP FLT LOG CTR NORFOLK | N00189 | DEPT OF THE NAVY | $33.86M | 63 | 19 | 14.6% |
| FEDERAL PRISON INDUSTRIES, INC | 15UJES | FEDERAL PRISON INDUSTRIES, INC. | $15.08M | 52 | 1 | 6.5% |
| DEFENSE HUMAN RESOURCES ACTIVITY | H98210 | DEFENSE HUMAN RESOURCES ACTIVITY | $14.89M | 21 | 2 | 6.4% |
| HQ CONTRACT OPERATIONS (CG-912)(000 | 70Z023 | U.S. COAST GUARD | $13.17M | 24 | 1 | 5.7% |
| FA4890 HQ ACC AMIC | FA4890 | DEPT OF THE AIR FORCE | $7.00M | 10 | 1 | 3.0% |
| SOCCENT | H92277 | U.S. SPECIAL OPERATIONS COMMAND (USSOCOM) | $6.17M | 9 | 1 | 2.7% |
| NAVY RECRUITING COMMAND | N66715 | DEPT OF THE NAVY | $4.50M | 17 | 1 | 1.9% |
| LOG-9 | 70Z084 | U.S. COAST GUARD | $3.50M | 1 | 1 | 1.5% |
06 / Top Vendors
Which contractors lead the NAICS 541890 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| INDUSTRIES FOR THE BLIND AND VISUALLY IMPAIRED, INC. | $90.08M | 140 | 4 | 38.9% | Sep 29, 2025 |
| PLOWSHARE GROUP, INC | $65.29M | 3 | 1 | 28.2% | Dec 9, 2024 |
| ML CLICK MARKETING LLC | $15.70M | 66 | 3 | 6.8% | Sep 24, 2025 |
| EXHIBIT ARTS, L.L.C. | $14.89M | 20 | 1 | 6.4% | Sep 11, 2025 |
| AIR FORCE HERITAGE FLIGHT FOUNDATION | $7.00M | 10 | 1 | 3.0% | Sep 17, 2025 |
| HOPLITE GROUP LLC | $6.17M | 9 | 1 | 2.7% | May 6, 2022 |
| EAB GLOBAL, INC. | $4.18M | 5 | 1 | 1.8% | Sep 16, 2025 |
| VIDERITY INC. | $2.32M | 8 | 1 | 1.0% | Oct 21, 2021 |
| OUTFRONT MEDIA INC. | $2.29M | 21 | 7 | 1.0% | Sep 22, 2025 |
| GRAND TETON LODGE CO | $2.12M | 1 | 1 | 0.9% | Sep 24, 2025 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541890?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| U099 | EDUCATION/TRAINING- OTHER | $65.29M | 6 | 4 | 28.2% |
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $55.25M | 377 | 111 | 23.9% |
| 7510 | OFFICE SUPPLIES | $31.46M | 60 | 13 | 13.6% |
| R699 | SUPPORT- ADMINISTRATIVE: OTHER | $15.54M | 32 | 9 | 6.7% |
| 8305 | TEXTILE FABRICS | $14.99M | 53 | 1 | 6.5% |
| 9905 | SIGNS, ADVERTISING DISPLAYS, AND IDENTIFICATION PLATES | $10.93M | 171 | 74 | 4.7% |
| R604 | SUPPORT- ADMINISTRATIVE: MAILING/DISTRIBUTION | $9.71M | 19 | 1 | 4.2% |
| B541 | SPECIAL STUDIES/ANALYSIS- DEFENSE | $6.17M | 9 | 1 | 2.7% |
| R422 | SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION | $4.44M | 9 | 4 | 1.9% |
| 3590 | MISCELLANEOUS SERVICE AND TRADE EQUIPMENT | $2.82M | 2 | 1 | 1.2% |
08 / Buying Pattern
How does the government buy in NAICS 541890?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $32.90M | 730 |
| DELIVERY ORDER | $89.38M | 137 |
| BPA CALL | $16.62M | 130 |
| DEFINITIVE CONTRACT | $92.64M | 100 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541890?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $231.54M market as addressable.