01 / NAICS Market Profile
NAICS 423910 Sporting And Recreational Goods And Supplies Merchant Wholesalers Federal Contracts
North American Industry Classification System code 423910
Federal contract activity classified under Sporting And Recreational Goods And Supplies Merchant Wholesalers across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 423910 federal market?
03 / Spending Trend
NAICS 423910 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$1.24M
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $4.32M | 219 | 89 | 27 | — |
| FY 2020 | $3.12M | 214 | 84 | 22 | −27.7% |
| FY 2021 | $2.53M | 245 | 72 | 18 | −18.9% |
| FY 2022 | $2.32M | 136 | 64 | 19 | −8.5% |
| FY 2023 | $1.95M | 152 | 54 | 17 | −15.8% |
| FY 2024 | $3.49M | 219 | 49 | 15 | +78.7% |
| FY 2025 | $1.24M | 115 | 44 | 15 | −64.4% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| STATE, DEPARTMENT OF | 1900 | $3.57M | 101 | 37 | 18.8% |
| DEPT OF THE AIR FORCE | 5700 | $3.40M | 63 | 38 | 17.9% |
| U.S. CUSTOMS AND BORDER PROTECTION | 7014 | $3.04M | 66 | 24 | 16.0% |
| DEFENSE LOGISTICS AGENCY | 97AS | $2.20M | 136 | 15 | 11.6% |
| FEDERAL BUREAU OF INVESTIGATION | 1549 | $1.49M | 31 | 6 | 7.8% |
| U.S. COAST GUARD | 7008 | $987.7K | 70 | 40 | 5.2% |
| U.S. MARSHALS SERVICE | 1544 | $492.4K | 42 | 19 | 2.6% |
| DRUG ENFORCEMENT ADMINISTRATION | 1524 | $453.4K | 66 | 22 | 2.4% |
| FEDERAL EMERGENCY MANAGEMENT AGENCY | 7022 | $444.3K | 10 | 5 | 2.3% |
| DEPT OF THE ARMY | 2100 | $301.3K | 14 | 9 | 1.6% |
05 / Contracting Offices
Which contracting offices buy in NAICS 423910?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| BORDER ENFORCEMENT CONTRACTING DIVISION | 70B03C | U.S. CUSTOMS AND BORDER PROTECTION | $2.94M | 44 | 20 | 15.5% |
| DIVISION 1200 | 15F067 | FEDERAL BUREAU OF INVESTIGATION | $1.49M | 31 | 6 | 7.8% |
| DLA TROOP SUPPORT | SPE8E5 | DEFENSE LOGISTICS AGENCY | $1.30M | 11 | 3 | 6.9% |
| ACQUISITIONS - AQM MOMENTUM | 19AQMM | STATE, DEPARTMENT OF | $974.6K | 19 | 2 | 5.1% |
| ACQUISITIONS - RPSO FRANKFURT | 19GE50 | STATE, DEPARTMENT OF | $909.1K | 6 | 3 | 4.8% |
| DLA TROOP SUPPORT | SPE8E7 | DEFENSE LOGISTICS AGENCY | $578.9K | 25 | 7 | 3.1% |
| FA3016 502 CONS CL | FA3016 | DEPT OF THE AIR FORCE | $472.8K | 4 | 2 | 2.5% |
| REGION 9: EMERGENCY PREPAREDNESS AN | 70FBR9 | FEDERAL EMERGENCY MANAGEMENT AGENCY | $418.9K | 5 | 3 | 2.2% |
| FA4911 378 ECONS | FA4911 | DEPT OF THE AIR FORCE | $416.3K | 1 | 1 | 2.2% |
| U.S. EMBASSY ABIDJAN | 191V10 | STATE, DEPARTMENT OF | $411.6K | 12 | 3 | 2.2% |
06 / Top Vendors
Which contractors lead the NAICS 423910 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| ATLANTIC DIVING SUPPLY, INC. | $1.78M | 101 | 6 | 9.4% | Sep 9, 2025 |
| PATTEN CO., INC. | $1.28M | 6 | 1 | 6.7% | Jan 17, 2025 |
| NEW BORDER TACTICAL, INC | $1.12M | 15 | 1 | 5.9% | May 14, 2025 |
| MISCELLANEOUS FOREIGN AWARDEES | $1.01M | 26 | 3 | 5.3% | Apr 28, 2025 |
| NATIONWIDE SUPPLIES, L.P. | $942.8K | 17 | 1 | 5.0% | Jun 28, 2022 |
| TARGET SHOP, LLC, THE | $788.5K | 18 | 2 | 4.2% | Feb 1, 2022 |
| GLOBAL ASSET TECHNOLOGIES, LLC | $669.3K | 1 | 1 | 3.5% | May 12, 2022 |
| SSK MILITARY INDUSTRIES, INC. | $563.8K | 5 | 2 | 3.0% | Sep 1, 2022 |
| RED ORANGE INTERNATIONAL L.L.C | $416.3K | 1 | 1 | 2.2% | Nov 10, 2022 |
| BEAVERFIT NORTH AMERICA, LLC | $404.5K | 6 | 2 | 2.1% | Sep 4, 2025 |
07 / Product and Service Mix
What products and services are purchased under NAICS 423910?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 7830 | RECREATIONAL AND GYMNASTIC EQUIPMENT | $3.48M | 473 | 65 | 18.4% |
| 7810 | ATHLETIC AND SPORTING EQUIPMENT | $2.42M | 97 | 58 | 12.7% |
| 4220 | MARINE LIFESAVING AND DIVING EQUIPMENT | $1.62M | 12 | 3 | 8.6% |
| 8465 | INDIVIDUAL EQUIPMENT | $1.45M | 194 | 23 | 7.6% |
| 6910 | TRAINING AIDS | $1.39M | 25 | 6 | 7.3% |
| 4240 | SAFETY AND RESCUE EQUIPMENT | $1.04M | 37 | 14 | 5.5% |
| 8340 | TENTS AND TARPAULINS | $712.9K | 5 | 3 | 3.8% |
| 1305 | AMMUNITION, THROUGH 30MM | $687.8K | 22 | 7 | 3.6% |
| 6230 | ELECTRIC PORTABLE AND HAND LIGHTING EQUIPMENT | $578.9K | 23 | 6 | 3.1% |
| 1367 | TACTICAL SETS, KITS, AND OUTFITS | $430.9K | 7 | 4 | 2.3% |
08 / Buying Pattern
How does the government buy in NAICS 423910?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $15.29M | 1,094 |
| BPA CALL | $945.2K | 131 |
| DELIVERY ORDER | $930.1K | 51 |
| DEFINITIVE CONTRACT | $1.82M | 24 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 423910?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $18.98M market as addressable.