01 / NAICS Market Profile
NAICS 541840 Media Representatives Federal Contracts
North American Industry Classification System code 541840
Federal contract activity classified under Media Representatives across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541840 federal market?
03 / Spending Trend
NAICS 541840 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$932.2K
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $3.61M | 67 | 28 | 19 | — |
| FY 2020 | $2.65M | 56 | 23 | 16 | −26.6% |
| FY 2021 | $1.32M | 45 | 21 | 14 | −50.1% |
| FY 2022 | $2.37M | 57 | 21 | 10 | +79.7% |
| FY 2023 | $2.18M | 45 | 20 | 14 | −8.3% |
| FY 2024 | $2.48M | 48 | 18 | 13 | +14.1% |
| FY 2025 | $932.2K | 31 | 13 | 8 | −62.4% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| STATE, DEPARTMENT OF | 1900 | $3.92M | 135 | 15 | 25.3% |
| OFFICE OF THE SECRETARY | 6901 | $2.58M | 29 | 1 | 16.6% |
| TRANSPORTATION SECURITY ADMINISTRATION | 7013 | $1.80M | 3 | 1 | 11.6% |
| DEPT OF THE ARMY | 2100 | $1.22M | 34 | 19 | 7.8% |
| ENVIRONMENTAL PROTECTION AGENCY | 6800 | $1.03M | 8 | 1 | 6.6% |
| SMITHSONIAN INSTITUTION | 3300 | $887.2K | 11 | 5 | 5.7% |
| U.S. SPECIAL OPERATIONS COMMAND (USSOCOM) | 97ZS | $768.9K | 5 | 1 | 4.9% |
| UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | 9568 | $714.9K | 32 | 6 | 4.6% |
| AGENCY FOR INTERNATIONAL DEVELOPMENT | 7200 | $466.7K | 19 | 4 | 3.0% |
| DRUG ENFORCEMENT ADMINISTRATION | 1524 | $452.6K | 3 | 1 | 2.9% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541840?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| 693JK4 OST | 693JK4 | OFFICE OF THE SECRETARY | $2.58M | 29 | 1 | 16.6% |
| MISSION ESSENTIALS | 70T050 | TRANSPORTATION SECURITY ADMINISTRATION | $1.80M | 1 | 1 | 11.6% |
| HEADQUARTERS ACQUISITION DIV (HQAD) | 68HERH | ENVIRONMENTAL PROTECTION AGENCY | $1.03M | 7 | 1 | 6.6% |
| ACQUISITIONS - RPSO FRANKFURT | 19GE50 | STATE, DEPARTMENT OF | $869.5K | 4 | 2 | 5.6% |
| HQ SOCEUR | H92278 | U.S. SPECIAL OPERATIONS COMMAND (USSOCOM) | $768.9K | 5 | 1 | 4.9% |
| TSI EURASIA REGIONAL OFC-PRAGUE | 95T813 | UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | $551.0K | 15 | 2 | 3.5% |
| SMITHSONIAN AMERICAN WOMENS HISTORY MUSEUM | 333307 | SMITHSONIAN INSTITUTION | $510.9K | 3 | 1 | 3.3% |
| HEADQUATERS | 15DDHQ | DRUG ENFORCEMENT ADMINISTRATION | $452.6K | 3 | 1 | 2.9% |
| W7MY USPFO ACTIVITY CO ARNG | W912LC | DEPT OF THE ARMY | $450.0K | 5 | 1 | 2.9% |
| U.S. EMBASSY BRASILIA | 19BR25 | STATE, DEPARTMENT OF | $443.5K | 11 | 2 | 2.9% |
06 / Top Vendors
Which contractors lead the NAICS 541840 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| ADVANCED DECISION VECTORS LLC | $2.58M | 29 | 1 | 16.6% | Feb 14, 2024 |
| MISCELLANEOUS FOREIGN AWARDEES | $2.53M | 118 | 4 | 16.3% | Sep 5, 2025 |
| MONTAGE MARKETING GROUP, LLC | $1.80M | 3 | 1 | 11.6% | Aug 23, 2023 |
| HISPANIC COMMUNICATIONS NETWORK, LLC | $1.43M | 12 | 3 | 9.2% | Sep 20, 2024 |
| FIRST MEDIA, SOCIETATEA CU RASPUNDERE LIMITATA | $768.9K | 5 | 1 | 4.9% | Oct 16, 2024 |
| BRUNSWICK GROUP LLC | $510.9K | 3 | 1 | 3.3% | Jul 31, 2024 |
| CISION US INC | $474.2K | 5 | 2 | 3.1% | Jul 25, 2025 |
| KROENKE SPORTS & ENTERTAINMENT, LLC | $450.0K | 5 | 1 | 2.9% | Sep 24, 2021 |
| MISBAH ASHER CONSULTING (SMC-PRIVATE) LIMITED | $448.0K | 6 | 1 | 2.9% | Sep 29, 2025 |
| REPUBLIC STRATEGIC COMMUNICATIONS | $437.7K | 2 | 1 | 2.8% | Sep 24, 2025 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541840?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $3.03M | 70 | 30 | 19.5% |
| R425 | SUPPORT- PROFESSIONAL: ENGINEERING/TECHNICAL | $2.58M | 29 | 1 | 16.6% |
| R708 | SUPPORT- MANAGEMENT: PUBLIC RELATIONS | $2.52M | 33 | 11 | 16.2% |
| V229 | TRANSPORT/TRAVEL/RELOCATION- TRAVEL/LODGING/RECRUIT: PURCH OF TRANSIT/PUBLIC TRANSPORT FARE MEDIA | $1.91M | 11 | 2 | 12.3% |
| R408 | SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT | $1.03M | 8 | 1 | 6.6% |
| R426 | SUPPORT- PROFESSIONAL: COMMUNICATIONS | $827.4K | 16 | 4 | 5.3% |
| T099 | PHOTO/MAP/PRINT/PUBLICATION- OTHER | $468.9K | 18 | 5 | 3.0% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $402.8K | 27 | 9 | 2.6% |
| R699 | SUPPORT- ADMINISTRATIVE: OTHER | $371.3K | 19 | 2 | 2.4% |
| R702 | SUPPORT- MANAGEMENT: DATA COLLECTION | $366.3K | 17 | 4 | 2.4% |
08 / Buying Pattern
How does the government buy in NAICS 541840?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $6.92M | 225 |
| DEFINITIVE CONTRACT | $5.72M | 87 |
| DELIVERY ORDER | $2.43M | 25 |
| BPA CALL | $466.6K | 12 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541840?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $15.53M market as addressable.