01 / NAICS Market Profile
NAICS 459420 Gift, Novelty, And Souvenir Retailers Federal Contracts
North American Industry Classification System code 459420
Federal contract activity classified under Gift, Novelty, And Souvenir Retailers across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 459420 federal market?
03 / Spending Trend
NAICS 459420 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$71.4K
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $0 | 0 | 0 | 0 | — |
| FY 2020 | $0 | 0 | 0 | 0 | — |
| FY 2021 | $0 | 0 | 0 | 0 | — |
| FY 2022 | $0 | 0 | 0 | 0 | — |
| FY 2023 | $213.7K | 12 | 4 | 3 | — |
| FY 2024 | $254.2K | 14 | 5 | 4 | +19.0% |
| FY 2025 | $71.4K | 10 | 5 | 4 | −71.9% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| STATE, DEPARTMENT OF | 1900 | $327.4K | 25 | 3 | 60.7% |
| DEPT OF THE AIR FORCE | 5700 | $98.1K | 4 | 1 | 18.2% |
| ATF ACQUISITION AND PROPERTY MGMT DIV | 1560 | $61.6K | 1 | 1 | 11.4% |
| NATIONAL INSTITUTES OF HEALTH | 7529 | $29.2K | 2 | 1 | 5.4% |
| OFFICES, BOARDS AND DIVISIONS | 1501 | $12.5K | 1 | 1 | 2.3% |
| SMITHSONIAN INSTITUTION | 3300 | $10.2K | 2 | 1 | 1.9% |
| DRUG ENFORCEMENT ADMINISTRATION | 1524 | $375 | 1 | 1 | 0.1% |
05 / Contracting Offices
Which contracting offices buy in NAICS 459420?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| U.S. EMBASSY DOHA | 19QA10 | STATE, DEPARTMENT OF | $155.1K | 10 | 1 | 28.8% |
| FA2396 USAF AFMC AFRL PZL AFRL PZLE | FA2396 | DEPT OF THE AIR FORCE | $98.1K | 4 | 1 | 18.2% |
| ATF | 15A000 | ATF ACQUISITION AND PROPERTY MGMT DIV | $61.6K | 1 | 1 | 11.4% |
| NATIONAL INSTITUTES OF HEALTH NICHD | 75N940 | NATIONAL INSTITUTES OF HEALTH | $29.2K | 2 | 1 | 5.4% |
| U.S. EMBASSY PORT OF SPAIN | 19TD55 | STATE, DEPARTMENT OF | $28.2K | 2 | 1 | 5.2% |
| U.S. EMBASSY VIENTIANE | 19LA90 | STATE, DEPARTMENT OF | $27.8K | 4 | 1 | 5.2% |
| AMERICAN CONSULATE HO CHI MINH | 19VM70 | STATE, DEPARTMENT OF | $23.9K | 1 | 1 | 4.4% |
| U.S. EMBASSY BUCHAREST | 19R010 | STATE, DEPARTMENT OF | $23.0K | 1 | 1 | 4.3% |
| U.S. EMBASSY BRUSSELS | 19BE20 | STATE, DEPARTMENT OF | $19.9K | 1 | 1 | 3.7% |
| AMERICAN CONSULATE OSAKA-KOBE | 19JA58 | STATE, DEPARTMENT OF | $13.7K | 1 | 1 | 2.5% |
06 / Top Vendors
Which contractors lead the NAICS 459420 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| MISCELLANEOUS FOREIGN AWARDEES | $281.2K | 20 | 1 | 52.1% | Mar 27, 2025 |
| EXHIBIT ARTS, L.L.C. | $98.1K | 4 | 1 | 18.2% | Aug 19, 2024 |
| HOLSEN, INC. | $61.6K | 1 | 1 | 11.4% | Jan 15, 2024 |
| WHITE HOUSE HISTORICAL ASSOCIATION | $34.3K | 4 | 1 | 6.4% | Sep 26, 2024 |
| HALO BRANDED SOLUTIONS INC | $29.2K | 2 | 1 | 5.4% | Nov 20, 2023 |
| THE MAXTER GROUP INC | $12.5K | 1 | 1 | 2.3% | Jan 24, 2025 |
| US21 INC | $11.9K | 1 | 1 | 2.2% | Sep 21, 2025 |
| VARGE INTERNATIONAL LTD | $10.2K | 2 | 1 | 1.9% | Jan 23, 2025 |
| CLASSIC ART OF BROOKLAND LLC | $375 | 1 | 1 | 0.1% | Nov 13, 2024 |
07 / Product and Service Mix
What products and services are purchased under NAICS 459420?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 9905 | SIGNS, ADVERTISING DISPLAYS, AND IDENTIFICATION PLATES | $122.1K | 5 | 2 | 22.6% |
| 7510 | OFFICE SUPPLIES | $98.4K | 12 | 3 | 18.2% |
| 8970 | COMPOSITE FOOD PACKAGES | $94.4K | 3 | 1 | 17.5% |
| 8415 | CLOTHING, SPECIAL PURPOSE | $61.6K | 1 | 1 | 11.4% |
| 9915 | COLLECTORS' AND/OR HISTORICAL ITEMS | $28.2K | 2 | 1 | 5.2% |
| 9390 | MISCELLANEOUS FABRICATED NONMETALLIC MATERIALS | $23.0K | 1 | 1 | 4.3% |
| 7360 | SETS, KITS, OUTFITS AND MODULES, FOOD PREPERATION AND SERVING | $19.9K | 1 | 1 | 3.7% |
| 8955 | COFFEE, TEA, AND COCOA | $16.5K | 1 | 1 | 3.1% |
| 8965 | BEVERAGES, ALCOHOLIC | $15.3K | 3 | 1 | 2.8% |
| 3590 | MISCELLANEOUS SERVICE AND TRADE EQUIPMENT | $12.5K | 1 | 1 | 2.3% |
08 / Buying Pattern
How does the government buy in NAICS 459420?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $539.3K | 36 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 459420?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $539.3K market as addressable.