01 / NAICS Market Profile
NAICS 541830 Media Buying Agencies Federal Contracts
North American Industry Classification System code 541830
Federal contract activity classified under Media Buying Agencies across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541830 federal market?
03 / Spending Trend
NAICS 541830 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$9.43M
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $567.8K | 23 | 10 | 5 | — |
| FY 2020 | $781.3K | 27 | 11 | 7 | +37.6% |
| FY 2021 | $1.07M | 21 | 16 | 7 | +37.5% |
| FY 2022 | $1.42M | 26 | 12 | 8 | +31.8% |
| FY 2023 | $10.62M | 27 | 14 | 10 | +650.0% |
| FY 2024 | $11.55M | 20 | 12 | 7 | +8.7% |
| FY 2025 | $9.43M | 25 | 11 | 5 | −18.3% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $29.80M | 15 | 3 | 84.1% |
| STATE, DEPARTMENT OF | 1900 | $3.55M | 68 | 8 | 10.0% |
| DEPT OF THE ARMY | 2100 | $699.5K | 11 | 7 | 2.0% |
| SOCIAL SECURITY ADMINISTRATION | 2800 | $491.4K | 7 | 1 | 1.4% |
| DEPT OF THE NAVY | 1700 | $417.7K | 16 | 8 | 1.2% |
| AGENCY FOR INTERNATIONAL DEVELOPMENT | 7200 | $184.9K | 18 | 4 | 0.5% |
| DEPT OF THE AIR FORCE | 5700 | $153.0K | 15 | 4 | 0.4% |
| US GEOLOGICAL SURVEY | 1434 | $67.0K | 5 | 1 | 0.2% |
| NATIONAL INSTITUTES OF HEALTH | 7529 | $33.3K | 3 | 1 | 0.1% |
| DRUG ENFORCEMENT ADMINISTRATION | 1524 | $25.0K | 1 | 1 | 0.1% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541830?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| SAC FREDERICK (36C10X) | 36C10X | VETERANS AFFAIRS, DEPARTMENT OF | $29.79M | 14 | 2 | 84.1% |
| AMERICAN EMBASSY BAGHDAD | 191Z10 | STATE, DEPARTMENT OF | $1.92M | 11 | 1 | 5.4% |
| U.S. EMBASSY ISLAMABAD | 19PK33 | STATE, DEPARTMENT OF | $990.1K | 9 | 3 | 2.8% |
| SSA OFC OF ACQUISITION GRANTS | 283213 | SOCIAL SECURITY ADMINISTRATION | $491.4K | 7 | 1 | 1.4% |
| W7NX USPFO ACTIVITY PA ARNG | W912KC | DEPT OF THE ARMY | $249.5K | 1 | 1 | 0.7% |
| U.S.EMBASSY GUATEMALA CITY | 19GT50 | STATE, DEPARTMENT OF | $230.6K | 14 | 1 | 0.7% |
| U.S. EMBASSY MADRID | 19SP50 | STATE, DEPARTMENT OF | $191.6K | 8 | 2 | 0.5% |
| NAVAL SURFACE WARFARE CENTER | N64267 | DEPT OF THE NAVY | $184.1K | 1 | 1 | 0.5% |
| W7MW USPFO ACTIVITY AR ARNG | W912JF | DEPT OF THE ARMY | $160.0K | 1 | 1 | 0.5% |
| NORFOLK NAVAL SHIPYARD GF | N42158 | DEPT OF THE NAVY | $142.6K | 12 | 5 | 0.4% |
06 / Top Vendors
Which contractors lead the NAICS 541830 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| SIGIL CONSULTING GROUP LLC | $17.68M | 3 | 1 | 49.9% | May 28, 2025 |
| THE DISTRICT COMMUNICATIONS GROUP LLC | $12.11M | 11 | 1 | 34.2% | Jun 17, 2025 |
| EXOVERA LLC | $2.79M | 17 | 1 | 7.9% | Apr 15, 2025 |
| MOTION PICTURE LICENSING CORPORATION | $491.4K | 7 | 1 | 1.4% | Nov 7, 2023 |
| MISCELLANEOUS FOREIGN AWARDEES | $460.6K | 46 | 2 | 1.3% | Sep 29, 2025 |
| PENNSYLVANIA ASSOCIATION OF BROADCASTERS, INC. | $249.5K | 1 | 1 | 0.7% | Feb 8, 2023 |
| ARGENT ARC LLC | $184.1K | 1 | 1 | 0.5% | Sep 11, 2025 |
| BLUF AGENCY LLC | $160.0K | 1 | 1 | 0.5% | Jul 2, 2025 |
| KANTAR MEDIA SAU. | $147.7K | 6 | 1 | 0.4% | Mar 13, 2025 |
| WVEC TELEVISION, LLC | $134.0K | 6 | 1 | 0.4% | Jan 25, 2023 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541830?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R426 | SUPPORT- PROFESSIONAL: COMMUNICATIONS | $29.88M | 22 | 3 | 84.3% |
| R708 | SUPPORT- MANAGEMENT: PUBLIC RELATIONS | $1.80M | 21 | 5 | 5.1% |
| R612 | SUPPORT- ADMINISTRATIVE: INFORMATION RETRIEVAL | $1.06M | 15 | 4 | 3.0% |
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $919.9K | 16 | 9 | 2.6% |
| 5836 | VIDEO RECORDING AND REPRODUCING EQUIPMENT | $491.4K | 7 | 1 | 1.4% |
| R497 | SUPPORT- PROFESSIONAL: PERSONAL SERVICES CONTRACTS | $200.3K | 4 | 3 | 0.6% |
| R410 | SUPPORT- PROFESSIONAL: PROGRAM EVALUATION/REVIEW/DEVELOPMENT | $142.3K | 6 | 1 | 0.4% |
| AH32 | NATURAL RESOURCES AND ENVIRONMENT R&D SERVICES; RECREATIONAL RESOURCES; APPLIED RESEARCH | $116.9K | 1 | 1 | 0.3% |
| B550 | SPECIAL STUDIES/ANALYSIS- ORGANIZATION/ADMINISTRATIVE/PERSONNEL | $116.8K | 1 | 1 | 0.3% |
| B553 | SPECIAL STUDIES/ANALYSIS- COMMUNICATIONS | $112.8K | 3 | 2 | 0.3% |
08 / Buying Pattern
How does the government buy in NAICS 541830?
| Common action type | Obligations | Actions |
|---|---|---|
| PURCHASE ORDER | $4.85M | 114 |
| DEFINITIVE CONTRACT | $28.69M | 38 |
| DELIVERY ORDER | $1.90M | 10 |
| BPA CALL | $0 | 7 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541830?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $35.44M market as addressable.